Creating a More Human, Holistic Approach to SDoH: Reaching the Unreachable with Anthem, Optima Health, UnitedHealthcare & Icario

Bright Spots in Healthcare

Reaching hard-to-reach populations takes heart, determination, and support. And it’s hard. Just because you’re communicating, doesn’t mean you’re connecting. This panel will explore ways on how health plans can make sure they meet their members where they're at and how to navigate the complicated outreach process.

Topics include:

• Current strategies that leverage non-healthcare programs to address hard-to-reach populations
• How navigators look at the ecosystem of a person, not just the claims data, to generate a holistic, multidimensional view of the member
• How to ensure you have a local network of community or charity organizations that are willing and able to help members and then custom stitch a personalized experience to help members
• Why as industry leaders we need to take a step back and find a new approach without forcing members into a model that they can’t adapt to

This Bright Spots in Healthcare episode is sponsored by Icario. Icario is a health action platform that unites pioneering technology, data science, and behavioral insights to connect everyone to better health. Icario develops personalized healthcare experiences that move people to better health with every action while reducing member abrasion through the use of extrinsic and intrinsic motivations. Learn more at icariohealth.com