The Mixing Glass | Guest Shift - Nick Crutchfield | Talefeather Podcast

Bardtenders

Bringing over 25 years of hospitality, brand ambassadorships, and marketing experience to the role, Nick Crutchfield joins Lyre’s from a background that includes positions as Master Educator for the Diageo portfolio for the Controls Division across 17 states. Other positions over 9+ years at the company include Master of Whisk(e)y for the Washington D.C. and mid-Atlantic markets and Program Specialist for the entire nation. Crutchfield is a long-time member of the U.S. Bartender’s Guild, and his industry experience also includes bar management/directing/consulting and brand ambassador roles for various venues and suppliers. In his new position, Crutchfield oversees the Education and Advocacy for the entirety of Lyre’s systems and positions, increasing their capacity to inspire and educate others in all that Lyre’s has to offer. Crutchfield has been paramount to building brand advocacy for Lyre’s in 60+ countries including Australia, the United States of America, the United Kingdom, New Zealand, South Africa, Hong Kong and APAC, the Middle East, and throughout Europe.
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