55: Marketing Communications Specialist, and Virtual Event Technologist and Producer, Sharyn Fitzpatrick

All In with Daniel Giordano

In this episode of The All-In Podcast, Sharyn Fitzpatrick shares both insights she’s gained, and challenges she’s faced, throughout her career in marketing communications and virtual event technology. Desiring to spend more time at home with her family, and focus more on projects that she really believed in, Sharyn started her own business in 2000 doing independent marketing communications, and building programs for leads generation, for a variety of clients. She now has a large focus on webinar development and how to transform clients’ virtual events/webinar programs into memorable events.

One of the biggest lessons that Sharyn has learned through running her own business is that it can often be easier to focus on helping your clients and doing things that will benefit them, rather than remembering to turn that focus around onto your own ventures and doing things that will benefit you personally as well. She stresses the importance of marketing and promoting yourself, and taking the steps required to grow yourself into success, in addition to doing those things for your company or your clients at work.

Daniel and Sharyn also discuss some of the challenges that many people are facing in today’s pandemic world, and how the technical advancements of the last 10 years have made it possible to still stay connected and keep a business running successfully even through these dark times. They both agree on the importance of staying connected with other people, either on an individual level with family/friends, or by being involved in groups or organizations of like-minded people, in order to stay motivated and energized.