6. Innovation Mamma? Yes but which type?

Aieutics

As Carrie Bradshaw says:
“the more words we invent, the harder it becomes to define things”.
She talked about relationships, I’m talking about innovation.
Another fav-of-mine: Larry Keeley's 10 Types of Innovation. It is not about post-its on walls (or Miro boards...)
We explore the 10 types of innovation- providing descriptions and examples of how companies have used them to achieve breakthrough success, and offers tactics for organizations to implement each type.
The discussion delves into the 10 types of innovation, emphasizing that true innovation is about sustainability and elegant integration rather than being first. Based on Doblin's research of over 2,000 innovations, the framework includes:

• profit model (e.g., McDonald's franchising),
• network (Google's ecosystem),
• structure (Google's 20% time policy),
• process (Amazon Prime's optimization),
• product performance (Tesla's electric cars),
• product system (Apple's ecosystem),
• and experience types like service (Amazon Prime's shipping),
• channel (Netflix's personalized recommendations),
• brand (Apple's emotional connection),
• and customer engagement (World of Warcraft's community).

Our conversation highlights that innovation is not just for large companies and encourages experimentation and platform thinking.
References:

• [PDF] https://www.deloittedigital.com/content/dam/digital/global/legacy/confidential---legacy-assets/dd-marketing/general/300---pr---communications/330_-_dd_com_website/051-offerings_detail/doblin-transition/10-types-of-innovation/design/pdf-updates/offering-20221202-doblin-10-types-brochure_download-02.pdf
• [URL] https://www.visualcapitalist.com/10-types-of-innovation-the-art-of-discovering-a-breakthrough-product/
• [Video] https://youtu.be/OUImLQ1lUXk?list=TLGG1qtgx2p82t0xODEwMjAyNA