The 40-Hour Conundrum: Rethinking Time Tracking for Modern Agencies

Agency Journey

Is it ever possible to track 40 hours of work in a given week?

If not, what should the benchmark be?

What is time tracking for, anyway?

And how to talk about it with your team members in a way that makes them motivated, and gives you good insights?

In this episode of Agency Journey, Gray and Kuba discuss the challenges and best practices of time tracking in agencies. They explore how to communicate its purpose, implement effective processes, and use the data to drive business decisions.

Episode Insights:

💡 The real purpose of time tracking is to shape business decisions and help managers guide team members' focus

💡 Clear communication about why you're tracking time is crucial for team buy-in

💡 Using tools like RescueTime can provide more accurate data on how time is actually spent

💡 Weekly reviews of time tracking data can help coach team members to be more efficient

💡 Time tracking data should inform decisions on pricing, packaging, staffing, and process optimization

💡 Reframe time tracking as managing "units of energy" or impact rather than just hours

💡 It's important to share back with the team how time tracking data is being used to improve the business

Resources Mentioned:

🌐 Gray’s LinkedIn: https://www.linkedin.com/in/graymackenzie/

🌐 ZenPilot Profitability and Utilization Reporting: https://www.zenpilot.com/agency-profitability-and-utilization-reporting/?utm_campaign=agency-journey-ep-298-gray-time-tracking

⚒️ ClickUp: https://www.clickup.com/?utm_campaign=agency-journey-ep-298-gray-time-tracking

⚒️ RescueTime

⚒️ Harvest

⚒️ Everhour

⚒️ Toggl

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