How to Build Your Agency's Brand Through Your Team's Personality and Expertise with Jakub Grajcar

Agency Journey

In this episode, Kuba shares his vision for ZenPilot Marketing. He details his strategy to transition ZenPilot's perception from merely a ClickUp implementation partner to a team of agency operations experts. Kuba emphasizes the importance of promoting the ZenPilot team and using platforms like YouTube and LinkedIn to highlight their expertise and unique personalities, fostering a more connected audience.

Kuba also offers valuable insights into "low-hanging marketing fruit" for agencies. He discusses the importance of investing in team development and leveraging their individual personalities to build a loyal audience. He highlights the value of using AI tools like ChatGPT for content repurposing, and encourages agencies to focus on creating high-quality content around crucial keywords.

In this episode, you'll learn:

• Vision for ZenPilot Marketing
• Low-Hanging Marketing Fruit for Agencies
• The importance focus on creating one or a few pieces of high-quality content around important keywords.
• Why you need to invest in developing your team’s personalities and give them a platform to share their expertise.
• How your mindset as a leader trickles down to your team and agency.
• Kuba’s Best Tip for Agency Operators: Work on Your Mindset

Presenting Sponsor: ZenPilot

If you're an agency owner or leader looking to level up your operations and maximize your team's potential, then we have the perfect solution for you.

ZenPilot knows that you are tired of wasting time on trial and error — that's why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.

So, what are you waiting for?

Go to zenpilot.com to learn more.

Resources mentioned in this episode:

• Jakub Grajcar LinkedIn
• ZenPilot's Website
• Gray MacKenzie's LinkedIn