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Join host Kathryn Strachan, CEO of CopyHouse, for our brand-new podcast, Tech Marketers Uncorked. In each episode Kathryn uncorks a different bottle of wine and delves into candid conversation with the best in the business, while you sit back, unwind, and absorb the latest B2B marketing strategies. CopyHouse is a leading content marketing agency that specialises in technology. Kathryn has grown her business by making clever choices and thrives on using the power of knowledge-sharing to eleva ...
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Live Episode - Localising Content & Targeting Niche Markets in Tech
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For this special live episode, Kathryn is accompanied by two fintech content virtuosos, Stephanie Boland, Content Director at Standard Chartered Bank, and Jared Keheler, Organic Content Lead at Wise. Together, they unravel the complexities of crafting content that not only speaks the language of global audiences but zeroes in on the intricacies of …
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Growth Hacking for Maximum Marketing Impact
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How can you skyrocket your marketing impact without blowing your budget? In this episode, Kathryn is joined by Lucy Heavens, former vp marketing at Hodoko and now VP, Marketing at regtech scale up Salv. They take a deep dive into the world of growth hacking and high-impact marketing strategies, unveiling the secrets to effective ROI measurement, co…
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B2B Social Media Strategies Uncovered
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B2B social media engagement - risky business or a strategic goldmine? In this episode, Kathryn is joined by Colin Day, Managing Director at Oktopost. You’ll learn how to navigate the complex world of B2B social media and measure its real impact on your bottom line - including the secrets of effective content creation, the power of authenticity, and…
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Navigating Budgets & Bosses for Marketing Success
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Should you spend as much time learning how to manage people as learning how to manage your budget? In this episode, Kathryn is joined by Martin Kennington, CMO at 365 Business Finance. Discover the keys to marketing success through understanding C-Suite perspectives, leveraging data-driven insights, and adapting to ever-changing market conditions. …
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Why Marketers Should Think Like Journalists
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Ever wondered how we come to buy the things we buy, and trust the brands we trust? In this episode, Kathryn is joined by Ellen Bencard, seasoned journalist and former Associate Director at consulting powerhouse, Accenture. Kathryn and Ellen discuss the art of blending journalism skills with marketing, highlighting the power of compelling storytelli…
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Big Ideas and Risky Business in Tech Marketing
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Is it really possible to achieve remarkable marketing success on a limited budget, while embracing big ideas and managing risks? In this episode, Kathryn is joined by Magalie Pimentel, VP of Marketing at KYC (Know Your Customer) leaders Encompass Corporation. Together, they explore the realm of bold ideas, risk management, and optimising marketing …
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The Fascinating Science Behind Marketing Persuasion
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How do we come to buy the things we buy, and trust the brands we trust? In this episode, Kathryn is joined by Flavilla Fongang, award winning entrepreneur, activist, and founder of 3 Colours Rule and BLACK RISE. Kathryn and Flavilla delve into the science of persuasion and share strategies on how to captivate audiences, touching on the psychology o…
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The Art of Cultivating Community in B2B Tech
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Ever wondered how to break down barriers in B2B tech marketing and cultivate a sense of community? In this episode, Kathryn is joined by Mariette Ferriera, CMO at fintech disruptor 11:FS. They explore the art of building communities - and how to leverage their power. So join us for a glass of red and get ready to discover how fostering connections,…
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Join host Kathryn Strachan, CEO of Copyhouse, for 8 episodes of the best B2B marketing growth strategies from the leaders in the tech marketing field. In each episode, Kathryn uncorks a different bottle of wine and delves into candid conversation with the best in the business, while you sit back and unwind. Episode 1 is out now!…
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Sync or Swim: B2C Lessons for B2B Growth
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B2B and B2C marketing have always seemed like worlds apart. But what if they share more common ground than we thought? In today's episode, Kathryn is joined by Kitty Poole, CMO at e-commerce tech powerhouse Doddle, for an insightful chat about extracting actionable takeaways from the B2C arena. So grab your glass and get ready to uncover crossover …
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