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30. Doug Taylor, The Smith Family | Why should CEOs tell stories online?
Manage episode 365899489 series 3348430
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I'm thrilled to be joined by Doug Taylor, CEO @ The Smith Family to explore: Why should CEOs tell stories on social media? Yes, stories. I wonder how many leaders see storytelling as part of their official remit today?
Some may think, well, why bother? My job is to manage the numbers and the decision making across the organisation, not tell stories. And that may well have been true just a few short decades ago. But we now live in the reputation economy, where leaders are required to do much more than just deliver shareholder returns.
Just as social media has provided leaders with a platform to speak and control their narrative, social media has also provided their stakeholders with access and the right of reply. When audiences are making decisions around whether to or not to work for you, to or not to buy from you, to or not to trust you, your stories as a CEO really do matter.
To learn more about and support the work of The Smith Family, head to: www.thesmithfamily.com.au
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THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERS
The Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.
For more information head to: www.digitalreputationacademy.com
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