Prepare to have your marketing mindset revolutionized as we sit down with Mitch Duckler, the branding guru behind "The Future Ready Brand." Duckler, with his three decades of brand strategy expertise, pulls back the curtain on the seismic shifts rocking the marketing world. Through his enlightening discussions with over 40 CMOs, including the visio…

Imagine your daily coffee run fused with the thrill of a game, rewarding every sip with more than just a caffeine kick. Percolate your curiosity as we delve into Coffee Unchained's daring venture into Web3, crafting a membership program that's not your average punch card deal. This episode steams with discussions on how tiered memberships, home bre…

Unlock the secrets to crafting genuine connections with your audience as we showcase the seismic shift from passive subscriptions to dynamic memberships in the media landscape. As Nick and I navigate this intriguing transition, we're joined by Francisco Zaffarano, whose sharp analysis for Nieman Lab helps decode the 'membership internet' and its gr…

Ever been stopped at Costco for a membership check and wondered if there's a better way? Nick and I sure have, and we're cracking open the discussion on Costco's membership verification woes and their reliance on photo ID checks. We're not just griping; we're proposing a modern fix with Web3 technology that could spell the end of awkward confrontat…

Discover the future of customer engagement as we venture into the realm of Web 3 technologies with Nick and me, your guides through the evolving landscape of loyalty programs. Prepare yourself for a radical shift where digital collectibles and wallet-based rewards take center stage, shaping a new marketing era where personalization reigns supreme, …

Embark on a journey through the ever-evolving landscape of NFTs and intellectual property as we dissect the unprecedented spike in NFT-related patent filings this year. Special thanks to Mark from the Dematerialized newsletter for his in-depth analysis that serves as our guide. We illuminate the potential opportunities for creators and the looming …

Ever wondered how Web3 could revolutionise marketing and partnerships? Buckle up as we venture into this exciting realm with prolific thought leader, Thomas Pan. We tap into his profound insights on co-marketing and its potential to reshape the industry in the Web3 era. Together, we navigate the potential of this technology to streamline brand coll…

Unlock the secrets behind Disney's venture into the blockchain with Disney Pinnacle, as Nick and I explore the enchantment of NFTs meshing with the magic of Mickey and friends. Prepare to be whisked away into a conversation about the implications of Disney's digital collectibles and how their iconic intellectual properties are propelling the compan…

Imagine a world where customers control their digital experiences, shaping the way they interact with brands and businesses. Does it seem like a far-off future? Not according to Toby Rush, CEO and co-founder of Redeem, a Web3 onboarding toolkit. In our conversation, Toby gives us a comprehensive look at customer-owned experiences in Web3 and the tr…

Picture a Members Only jacket, now add a twist of blockchain and sprinkle in some gaming nostalgia—got it? That's just a fraction of the innovation we unpack with our guest Alberto in a journey through the entwining paths of Web 3 marketing and collaborations. We're tearing off the wrapping to reveal how behemoths like ATARI and fashion icons such …

Prepare for a deep dive into the future of marketing where we talk about how Web3 is shaping the industry. We've got insights from Drew Beechler, the CEO and co-founder at Holder, and Nick Casares who paint a picture of a world where tokenisation is changing the game and customer data is more valuable than ever before. We'll also discuss how busine…

Discover the unexpected parallels between Taylor Swift's fan engagement mastery and the decentralized dreams of Web 3.0, even as she steers clear of the tech itself. Our journey through the pop icon's strategy reveals how her direct connections with Swifties and a firm grip on her artistic domain resonate with Web3's core values. We're not just tal…

This is Part 1 of a Special 4-part series. The next episodes will be published every other week! Ever wondered how mega-brands like Starbucks and Nike are revolutionizing their customer loyalty programs? You're about to discover the powerful union of Web 3 technologies and loyalty marketing, and how it's changing the business landscape. We'll dive …

Ever wondered about the incredible journey of a near-abandoned NFT collection to a rising star in the retail world? We’re talking about Pudgy Penguins, now under the aegis of new owner, Lukanets, and soon to be found in 2,000 Walmart retail locations across the USA! This episode explores the fascinating revival story of Pudgy Penguins, and the cont…

Join us as we converse with the insightful Jenaro Diaz, Chief Innovation Officer at Minero, who shares his journey from web design to digital marketing and his budding interest in Web3 technology. Unravel how this technology revolutionizes marketing and certification, and the pivotal role it plays in the future of the internet. Web3 is not just a t…

Remember those childhood days of racing Hot Wheels around the room? Now, they're going digital. We're stepping into the world of non-fungible tokens (NFTs) in the car industry as we unpack the recent launch of an NFT collection by the legendary brand, Hot Wheels. The intersection of this traditional brand with Web3 is a testament to how we're trans…

Are you ready to unlock the mysteries of Web3 and its transformative potential? Join us as we navigate this exciting digital frontier with Max Segall, a product leader at Privy, who offers a fascinating account of shifting gears from traditional finance to the exhilarating world of Web3. Max delves into the marvels of blockchain technology, elucida…

Get ready for a thrilling ride into the world of Web3 and marketing! We're unpacking a stellar collaboration between Azuki, the Museum of Mahomes, Formula One, and the Oracle Red Bull Racing Team. Curious about how this unites fanbases, celebrities and brands? Ever wondered how to target a core audience and reward them with access? Stick around as …

Get ready to uncover the mystic world of Web3 as we host Patrick Workman from Unlock Protocol on our show. This episode is a treasure trove for anyone aiming to gain fresh insights into the exciting sphere of Web3, how it’s revolutionizing our online experiences and its potential to transform internet monetization models. Patrick, a visionary with …

What if your next airline ticket came with a unique non-fungible token (NFT)? Buckle up as we journey into the fascinating world of Web3 technologies, with a special focus on Luftfanser, a German airline pioneering the integration of NFTs from Polygon network into their loyalty program. Discover how such traditional industries are venturing into th…

Ever wondered why Web3 feels so complex? Toby Rush, co-founder and CEO of Deem, takes us on his entrepreneurial journey to demystify this enigma. From his initial foray into biometrics for mobile banking, to his current mission to make Web3 accessible to all, Toby offers a refreshingly straightforward perspective on this technology. He encourages a…

Bold statement coming your way: NFTs are revolutionizing loyalty programs and are set to become a significant part of our digital identity. In this enlightening episode, we embark on an exploration of the exciting new frontier where marketing meets Web 3. Our journey takes us through Bialetti's unique MoCA Expressions NFT membership program, which …

Get ready for a riveting exploration into the world of digital collectibles as we sit down with our esteemed guest David Yu, the visionary co-founder and CEO of VeVe. Starting from the most humble of beginnings in the gaming retail industry, David regales us with tales of how he and his team built VeVe from the ground up, overcoming challenges, and…

Ever wished you could buy an NFT that unlocks exclusive accessories from a high-end brand? Your wish just came true. Join us as we explore how Louis Vuitton is breaking new ground with Farrell Williams in the realm of NFTs. Their recent collaboration has resulted in a unique NFT that not only unlocks a digital version of the iconic Speedy bag but a…

Strap in for an enlightening dialogue with the charismatic Drew Beechler, the mastermind behind Holder. Drew's journey from music enthusiast to pioneering the Web 3 world is anything but ordinary. His fascinating experiences with ExactTarget, Salesforce, and Ethereum serve as a backdrop for this rich conversation that promises to flip your understa…

Prepare to step into the future of marketing as we discuss the creative ways that brands like 7-Eleven are using Web 3.0 and NFTs to engage their customers like never before. Imagine designing your own slurpee flavor and then minting it as an NFT on a blockchain - sounds fun, right? That's exactly what 7-Eleven did for their birthday celebration, c…

Ready to uncover the mysteries of Web 3 and blockchain technologies? Join us as we dive into an enlightening conversation with Catie Romero-Finger, the co-founder, and CEO of Babs - a tech veteran with an impressive 20-year career under her belt. Catie takes us on her journey from traditional tech to blockchain, shedding light on the fascinating co…

Ever wondered how NFTs are revolutionizing the sports world and beyond? Buckle up for an enthralling exploration of the 2023 US Women's Open's innovative project - official art ball NFTs. Join us as we peel back the layers of this interactive game that evolves with the tournament, and discuss the tech-savvy details behind these NFTs. You'll get to …

Ever wondered how traditional brands are navigating the intriguing world of Web 3? Picture a ride on Lacoste's innovative wave as they cleverly play with their symbolic alligator icon to dive into the NFT space, all without uttering the words 'NFT' or 'Web 3'. Instead, they've crafted a captivating narrative around the idea of a membership card and…

Ever thought about how an AI-backed Web 3 Data platform can shape the future of customer journeys? Today, we're pulling back the curtain on Salesforce Ventures' leap into the Web 3.0 arena, leading a $6 million investment in Mnemonic. This move presents a fascinating shift from a traditional Web 2.0 company into the thrilling world of Web 3.0 and N…

Prepare to be blown away as we journey into the exhilarating world of NFTs and their undeniable impact on industries far and wide. From Snoop Dogg's game-changing NFT collection, the Passport Series, which is set to redefine fan experiences, to the groundbreaking collaboration between Mercedes Benz and digital arts entity Fingerprints DAO, we've go…

If you like this episode, please help us liking and subscribing on your favorite podcast app. You can follow Nick Casares on Twitter Today's News: Andreessen Horowitz to open first office outside the U.S. in London in bet UK will become crypto hub Warner Bros. to Sell 1978 ‘Superman’ NFT Movie Bundles Why Web3 and the AI-Internet Belong Together Th…

If you like this episode, please help us liking and subscribing on your favorite podcast app. You can follow Nick Casares on Twitter Today's News: FIFA, Madden Maker EA Sports to Add Nike NFTs to Games T-Mobile Parent Joins Polygon Blockchain as Validator F1 Ticket Provider Platinum Group Introduces NFT Tickets for Global Racing Event This content …

If you like this episode, please help us liking and subscribing on your favorite podcast app. You can follow Nick Casares on Twitter Today's News: Stepn integrates Apple Pay Urban decay debuts metaverse makeovers with Roblox Alo Yoga Retail Chain Debuts In-Store NFT Claim With MoonPay This content is for informational purposes only. Do check our sp…

If you like this episode, please help us liking and subscribing on your favorite podcast app. You can follow Nick Casares on Twitter Today's News: Amazon Digital Marketplace said to debut in May 2023 Apple’s outside payments ban ruled as unlawful Nestle Cereals becomes first breakfast cereal business to enter the Metaverse This content is for infor…

If you like this episode, do not forget to like and subscribe on your favorite podcast app. You can follow Nick Casares on Twitter Today's guest was Chris Castiglione. Find him on Twitter Today's News: Fujitsu and Mitsubishi look to create Japanese 'metaverse economic zone' Major Paris Art Museum to exhibit NFTs Danny Trejo and Mena Suvari in Gala …

If you like this episode, please help us liking and subscribing on your favorite podcast app. You can follow Nick Casares on Twitter Today's News: Memphis Mural Charging Up Children’s Charity YouTube appoints Web3-friendly exec as new CEO Breitling fully traceable watch This content is for informational purposes only. Do check our sponsor Step3 if …

If you like this episode, do not forget to like and subscribe on your favorite podcast app. You can follow Nick Casares on Twitter Today's guest was Matt Wurst. Find him on Twitter Today's News: Coinbase launching Base Links Enters Into Exclusivity Agreement to Purchase Spey Bay Golf Course in Scotland This content is for informational purposes onl…

If you like this episode, do not forget to like and subscribe on your favorite podcast app. You can follow Nick Casares on Twitter Today's guest was Jonathan Goodwin. Find him on Twitter Today's News: Amazon is launching a digital assets enterprise Bitcoin NFTs We are pleased to announce a new stage of our web3 journey with the creation of H3nsy Th…

If you like this episode, do not forget to like and subscribe on your favorite podcast app. You can follow Nick Casares on Twitter Today's guest was Rebecca Orlov. Find her on Twitter Today's News: Reddit’s Avatar NFTs at 6m holders Metamask Learn Spotify Is Testing Token-Enabled Music Playlists This content is for informational purposes only. Do c…

If you like this episode, do not forget to like and subscribe on your favorite podcast app. You can follow Nick Casares on Twitter Today's guest was Jordy Fujiwara. Find him on Twitter Today's News: - KIA helping dogs in shelters - Ikea's furniture on the blockchain - Mastercard and Web3 Music This content is for informational purposes only. Do che…

If you like this episode, do not forget to like and subscribe on your favorite podcast app. You can follow Nick Casares on Twitter Today's guest was Tom Taulli. Find him on Twitter Today's News: - Instagram's Marketplace - Car wash using NFTs This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about…

If you like this episode, do not forget to like and subscribe on your favorite podcast app. You can follow Nick Casares on Twitter Today's guest was Kyle Reidhead. Find him on Twitter You may also find value in checking out w3academy, Kyle's project. Today's News: - The decentralized store - Lowes and the long supply chain - Unstoppable domains and…