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The Era of Interactive Marketing: Exploring 7-Eleven's Use of Web3 and NFTs
Manage episode 376318965 series 3450212
İçerik Alberto Mera and Nick Casares, Alberto Mera, and Nick Casares tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Alberto Mera and Nick Casares, Alberto Mera, and Nick Casares veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Prepare to step into the future of marketing as we discuss the creative ways that brands like 7-Eleven are using Web 3.0 and NFTs to engage their customers like never before. Imagine designing your own slurpee flavor and then minting it as an NFT on a blockchain - sounds fun, right? That's exactly what 7-Eleven did for their birthday celebration, creating a digital co-creation experience that didn't just engage customers, but added a new level of brand association.
We don't stop there. The episode also unpacks the potential use of NFTs to transform the travel industry – picture a world where changing a ticket name or registering a pet for a flight is as simple as owning an NFT. With the ability to provide a zero friction experience, Web 3.0 offers more ways for fans to interact with their favorite artists. Imagine being able to request an NFT via a QR code or receiving an NFT in a wallet just by signing up. We even explore the idea of fan-specific apps that allow fans to create identities based on their experiences. So, if you're curious about the future of marketing and fan engagement, this is a must-listen episode.
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You can follow Nick Casares on Twitter
Today's News:
7-Eleven's Web3 Bday
Travel will create a new wave of Web3 mass adoption
Harry Styles Concert App Takes Fans in More Than One Direction With Blockchain Rewards
This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.
This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.
Bölümler
1. The Era of Interactive Marketing: Exploring 7-Eleven's Use of Web3 and NFTs (00:00:00)
2. Free Slurpee NFTs in Web3 Marketing (00:00:05)
3. Web3 and NFTs in Loyalty Programs (00:12:05)
4. Engaging With Fans Using Web 3 (00:27:11)
43 bölüm
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