We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats. -- Watch the show: https://www.youtube.com/@Loud-Rumor Read the show: https://www.thegsdshow.com/ Facebook: https://www.facebook.com/boom.loudrumor/ Twitter: https://twitter.com/loudrumor Instagram: https://www.instagram.com/loudrumor
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If you're struggling with sales or if you're ever on that roller coaster ride of sales having its ups and downs and you want to know what to do in the downtime, this episode will help you identify ways to improve your sales drastically and quickly. GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover Follow …
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366: How OGF Went From $25k to $83k Per Month In Revenue!
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In this episode, Mike Arce interviews Eddie Smith and Simone Wasef from Outdoor Group Fitness (OGF) about their remarkable journey in the fitness industry. They discuss their unique outdoor fitness model, the importance of creating a welcoming community, and the strategies that have led to their impressive growth in membership and revenue. The conv…
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365: Why You're Overwhelmed and Not Progressing
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If you're feeling overwhelmed and yet still dropping balls or not moving forward in the business, there might be a reason. I'm sure you've been wondering what that reason might be, and you're reaching for answers and still coming up short. Well, in this episode, I share with you what happened in a conversation with a gym owner that felt the same wa…
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364: How To Get The Most Out Of Your AD Spend
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In this conversation, Mike Arce and Michael Friedman discuss how to maximize ad spend in digital advertising. They emphasize the importance of having a strong organic content strategy before diving into paid ads. They also discuss the need to create a full-funnel strategy, including brand awareness and lead generation, and the importance of engagin…
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In this episode, I explore two contrasting stories that happened on the same day. One features a business owner who is skeptical and pessimistic about how the economy could impact their business. The other story highlights a new, inexperienced entrepreneur with no formal training who just had their best sales day ever. Whether the economy is used a…
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362: The Truth About Selling: Stop Pitching, Start Building Trust
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In this episode, host Mike Arce sits down with Michael Friedman from SupaFitGrow to reveal the secret that most fitness entrepreneurs miss: building trust and authentic relationships with prospects before ever making a sale. Discover how top fitness studios like Anytime Fitness have boosted their lead conversion rates by over 30% by focusing on rea…
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As leaders, we're often faced with making critical decisions throughout our careers. Surprisingly, many entrepreneurs and leaders aren’t naturally great at decision-making; it's often a weak spot in their personality assessments. They simply make so many decisions that they inevitably stumble upon some big wins. But what if we could improve our dec…
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360: Master the 4 Behavior Styles to Close More Deals
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In this episode, Griff Long, Brand President of Upgrade Labs, discusses the concept of sales quadrants, which are based on behavior styles. He explains that understanding someone else's behavior style allows for better communication and connection. The four behavior styles are formal, informal, dominant, and easygoing. Griff provides insights into …
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359: How To Boost Sales With Good Copywriting
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In this episode, our guest Michael Friedman from SupaFitGrow talks about...copywriting! Copywriting is becoming increasingly important in digital marketing. In the past, optimizing ads was the key to success, but now creativity and good copywriting are crucial. Many businesses struggle with copywriting because they don't understand their target aud…
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If you've read enough books, listened to enough podcasts, or followed enough influential people, you've probably heard that in order to become great at something, you first have to be willing to be really bad at it. But for many entrepreneurs and people in general, this is a tough concept to embrace. In this episode, we dive into how to understand …
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357: How To Cut Your Cancellations In Half
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In this episode, siblings Teresa and Gerald Hodges share the powerful strategies that helped them cut their gym’s cancellations in half. Learn how this dynamic brother-sister duo transformed hesitant members into committed clients and drastically improved their retention rates. They reveal the key changes they implemented, their personalized approa…
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356: How to Create Offers That Drive Gym Growth
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In this episode, we sit down with Michael Friedman, co-founder of SupaFitGrow in Australia, to dive into the critical role of compelling offers in marketing success, especially for gyms. Michael shares insights on how his company has revolutionized lead generation for fitness centers by crafting tailored, high-value offers that resonate with specif…
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355: Absolutely Most Important Episode Ever
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This will without a doubt be the most important podcast episode you've ever heard us release here on the GSD show. It's arguably more important than any episode you've ever heard on any podcast show ever. Please make sure that you're in a quiet place and your volume is up. Enjoy the episode. GYM OWNERS Schedule your FREE strategy call with us today…
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354: The Power of SMS and Follow Up
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In this episode, we dive into proven strategies for fitness studio and gym owners to improve their lead engagement and conversion rates. Our guest Benji Donhardt of SupaFitGrow shares insights on the power of follow-up, emphasizing the importance of using open-ended questions to understand potential clients' goals and challenges. We also explore th…
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I recently had a conversation with a gym owner who was faced with a decision that could have taken her business to the next level, faster and easier than ever before. Despite the clear benefits, she was hesitant to move forward. As we dug deeper, we both realized there was a common reason behind her reluctance—one that might be holding you back, to…
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352: From Three Studios to One: Strategy for Maximizing Profit and Efficiency
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In this episode, we sit down with Lanie Brazell, owner of Club Pilates in Auburn, Alabama, to explore her journey of scaling back from three studios to one, resulting in increased profitability and a significant improvement in work-life balance. Lanie shares how focusing on simplicity, streamlining operations, and building a strong, well-trained te…
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351: X-Factor for Success
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In this episode, we explore the single most important variable that can drive anyone to success. After working with nearly 4,000 businesses, I've identified patterns that separate those who achieve success quickly and efficiently from those who struggle. Today, we're discussing the number one factor that consistently stands out across all successfu…
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350: Building A Strong Brand
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In this episode, the discussion centers around the critical importance of building a strong brand for gym success. Benji Donhardt, co-founder of SupaFitGrow, emphasizes that branding goes beyond logos and colors—it's about understanding your mission, vision, and audience. The conversation delves into defining a gym’s identity, crafting a compelling…
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349: Owner Takes Gym From $25k-$75k Per Month!
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What sets a fitness studio apart? It's about mastering the basics and implementing smart strategies. Join Mike Arce as he chats with Nick Page, the 26-year-old owner of The Trainer Page Fitness Studio. Nick's journey is remarkable; he grew his studio's revenue from $25K to $53K per month by focusing on continuous improvement, using virtual assistan…
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348: My Time Management Hacks to GSD
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The busier you get, the more crucial it becomes to have a system in place to ensure nothing falls through the cracks. Our most valuable asset is time, and if we don't know how to manage it, it will slip right through our fingers. We'll find ourselves drowning in day-to-day tasks, unable to accomplish what we set out to do. In this episode, I share …
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347: The Power of Strategic Leaders
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What makes a Fitness Studio successful? It’s knowing the difference between managing a team and leading a team of 'A' Players. This all comes down to mastering directional skills and communicating effectively with your employees. In this episode of The GSD Show, Mike Arce dives into a conversation with JB Olson, the visionary behind Elite Boxing & …
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346: Increasing Gym Sales | Generate Hundreds of Leads with $0 Ad Spend
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In this episode of the GSD Show, Mike Arce sits down with Emma Lacey and Jared Nosal from 6ycle in Allentown, PA. Discover how these innovative entrepreneurs achieved an astonishing 300% growth over the past six months. Emma and Jared reveal their game-changing strategies for generating hundreds of leads without spending a single dime on paid ads, …
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Join us on this exciting new chapter of The GSD Show! Over the past six months, we've been focusing on mindset and leadership lessons learned from top mentors, and while the feedback has been amazing, we’re bringing back some of the industry-specific content that gym owners and fitness businesses have found incredibly valuable. In our upcoming epis…
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As you grow as a leader, so will your ego. But is that a bad thing? Listen to a great lesson I learned from Andy Frisella, founder of 1st Phorm Supplements and 75 Hard. To learn more go to LoudRumor.com YouTube: https://www.youtube.com/@Loud-Rumor Share Your Thoughts With Us! Instagram Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Be…
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343: Is Marketing… Dead? 😵
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A must-listen-to episode to prepare for the new world of marketing and advertising. Things are changing, and they’re changing fast. Those that learn this first, win fast. Those that don’t… To learn more go to LoudRumor.com YouTube : https://www.youtube.com/@Loud-Rumor Follow Us! Instagram Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the…
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342: Learn Faster By Using THIS Tool!
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If you could choose any superpower, what would it be? Brain coach Jim Kwik suggests that the ultimate power is the ability to learn extraordinarily fast. In this episode, we’ll explore how rapid learning can unlock limitless potential while showing you a powerful tool that combines visual, auditory, and kinesthetic learning to transform your approa…
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341: Leaders Control This Well
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If you're a leader or looking to become a leader, one of the most important skills you can develop is the ability to control your state and your emotions. In this episode, I will share some things I've learned over the last few years that have helped me improve this drastically.
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Carry Your Own Bag, Extreme Ownership, Massive Accountability…These are some very wonderful buzzwords that have been floating around the internet over the last few years. But what does it actually mean, and do you really think you live it? Today...you may learn that you don't always do.
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About a decade ago, I was paired up with a mentor that I really didn't like. I didn't like their style. I didn't like how they did business. And yet…I was stuck with them. However, after I asked for a different mentor, something happened that I didn't expect. I wanted to share that story with you on this episode as it was a big lesson for me and I …
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I talked to a business owner today named Kendall, from the barre3 franchise (who I love). She came to me with a challenge around her people saying that prospects are unhappy with the amount of follow-up that they do to get them into the studio. In this episode, I share how that conversation went and why I believe this is OK.…
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If you’re feeling overwhelmed or have ever felt overwhelmed, I will help you see this feeling in a way that you’ve never seen before so that it never bogs you down again.
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Over the years, my belief in luck has shifted three times. Is there such a thing as luck? Do you make your luck or maybe… it's something else. Over the last few years, I've landed on it being something else. In this episode, I'll share with you more about what I mean and why I believe this.
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335: Why You’re Stuck (Check Your Top 5)
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Ever wonder what’s holding back your gym’s potential? In this episode, we go through tactics that are bound to double your revenue and revolutionize your marketing approach. Tune in and transform your fitness business with strategies proven to deliver explosive growth without dipping into your budget. This episode isn’t just informative—it’s a turn…
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334: The 5 Hard Truths: #LeadGeneration
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In the next 10 minutes, you are going to learn how to get a massive amount of new leads for your gym. Massive, meaning more than you've generated throughout your entire career. Discover how to attract a flood of new leads without touching your budget, and even get paid in the process! Mike Arce brings field-tested strategies from his successful wor…
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Should you bring on a partner? Some other questions to ask. How do I know who the right partner is? How much equity should I give them? What should the operating agreement look like? How can I determine if the partnership is working the way it was designed to? In this episode, we’re going answer these questions and many more.…
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I don’t care if you’re Tesla, Apple, Microsoft, Nike, Disney, or Orangetheory Fitness… this episode relates to you. Setting REAL expectations around what business will look like forever (yes, forever), is vital to you being a great leader for your people.
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331: FTC Bans Noncompetes 😱
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If you've owned a gym over the last few years, you've probably recognized that hiring great studio managers has been difficult. One of the roadblocks is the noncompete agreements. As of yesterday, this will no longer be an issue. Check out why and who it affects.
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330: The ONLY 5 Reasons You Plateau In Business
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After working with over 3,100 gyms and fitness studios across 11 countries, we’ve gotten to see the inside of many businesses and it’s become clear that there are only 5 key areas where constraints, if present, inevitably lead to plateauing in your business. Facing two major constraints out of these five areas spells trouble; encountering three con…
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Bill Gates, Elon Musk, Sheryl Sandberg, Mark Zuckerberg, and many other strategic leaders enjoy playing chess. Over the weekend, I learned a great lesson on the difference between good chess players and great chess players and how it relates to business. If you could take this one lesson and apply it in your company, you’d be able to grow much fast…
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328: 10 Fitness Marketing Strategies To Surpass Your Competition
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Bryce Henson shares his straight-up genius fitness business marketing advice and ideas... Have you implemented any of them? In this episode of the GSD Show, host Mike Arce dives deep with @realbrycehenson, a powerhouse in the fitness industry, exploring the realms of leadership, entrepreneurship, and the journey from a sales intern to the CEO of a …
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327: 8 Tips Fitness Business Entrepreneurs Followed To Find Business Success
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Want to be a better entrepreneur but don't know where to start? These are some of the most important tips I’ve learned as a fitness business entrepreneur... In today’s episode of the GSD Show, we’re sharing an episode from Danny Farrar’s podcast, @theherdtruth, where Mike sits down with a successful entrepreneur, mentor, and A-Class member of the L…
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326: Fitness Business Success Tips with Mike Arce & Michael Benso
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In this episode, I dive deep into the journey of building a resilient business, sharing personal stories of challenges and growth. Discover how adopting a mindset focused on problem-solving and continuous learning can transform your business. I’ll also explore the importance of hiring the right people, aligning compensation with company goals, and …
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325: F45 CEO Tom Dowd Shares BEST Fitness Business Model for Franchises
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In this episode, I sit down with Tom Dowd, CEO of F45, to dive into his visionary leadership approach and ambitious plans for steering the F45 franchise to new heights. Tune in to learn about the pivotal strategies that are reshaping the fitness franchise landscape, from enhancing member experiences to empowering franchisees. This is a must-listen …
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324: How Fast Should My Business Grow? (10mins)
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What is the rate at which your business should be growing each month, quarter, and/or year? In this episode, we’re going to dive into this.
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323: The Great Salesman Paint Brush - Powerful Sales Tool (13mins)
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In this episode, I break down a sales call recording that I listened to of a gym owner terribly selling a prospect of membership… which was of course, unsuccessful. I expressed to him the importance of using the greatest salesman paintbrush, a powerful tool that any sales rep who wants to be considered one of the greats, has in his toolbox. I break…
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Is closing your business considered a failure? It could be. It might not be. It all depends on… Well, I guess we’ll talk about it in this episode. See you there!
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321: Do Your People REALLY Like You? (10mins)
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As a leader, you're tasked with quite a few things. Is being liked one of them? See what I, Steve Jobs, John C. Maxwell, Marcus Aurelius, Peter Drucker, and the Harvard Business Review had to say about it.
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320: My 21 Year Marketing Secret 🤫(18mins)
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When I was just 20 years old, I tripped and fell on this amazing marketing strategy that I STILL use today as the cornerstone of any strategy I run. And I always will.
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319: Forget the Market, Pay for the Outcome | How to Compensate (18mins)
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I don't care what the market pays employees, contractors, or vendors. It doesn't matter to me. I don't pay for the position, I don't pay by the market, I pay for the outcome that I'm looking to achieve. This episode is 100% about how to compensate strategically to achieve your goals better and more efficiently.…
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In this episode, I break down a conversation I had with a multi-location gym owner that was getting a lot of judgement from members and staff around changes she was making. Although all changes were for the greater good of everyone involved, she took a lot of heat. I break down how I handle moments like that and share a story about the conversation…
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