show episodes
 
Start-up, grow and succeed in your own home-based business. Thrive working from home. Interviews with top experts in the home business industry. Entrepreneur profiles and business spotlights. Sponsored by Home Business Magazine. Richard "Capt'n" Henderson, Publisher.
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show series
 
Interview with Melissa Core-Caballo Co-Founder of Dead Horse Branding: We love entrepreneur success stories. And who better than Melissa Core-Caballo? She is the dynamic force behind Dead Horse Branding (www.DeadHorseBranding.com), a groundbreaking agency revolutionizing the music and entertainment industries. Melissa's journey from humble beginnin…
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Interview with Author and Entrepreneur James Harold Webb: Redneck Resilience – The phrase drives home the importance of building resilience in these uncertain times, in whatever business you operate. Podcast guest James Harold Webb is the author of the book “Redneck Resilience.” He talks about the critical issue of your business’s resilience to bet…
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Interview with Author, AI Expert and Serial Entrepreneur Colin C. Campbell: Artificial Intelligence – AI – is transforming everything in our world, and that means the world of Home Business too. An upside to this upheaval is that AI is opening up huge opportunities for home-based entrepreneurs who recognize the challenge. Simply put, Colin C. Campb…
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Interview with Author and Behavioral Management Specialist James I. Bond Can you turn your ordinary ideas, products and sales pitches into blockbusters of persuasion by using “brain science?” James I. Bond says YES! He’s the author of Brain Glue: How Selling becomes much easier by Making Your Ideas “Sticky.” (www.YesBrainGlue.com) Besides being an …
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Interview with Author, Money Expert and Podcaster Laura Adams Over 80% of small businesses have just one employee — the owner. Does this sound like your business? That’s why it’s more important than ever for solopreneurs to protect their finances. Laura Adams is the best-selling author of Money-Smart Solopreneur – A Personal Finance System for Free…
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We love entrepreneur success stories on the Home Business Podcast. And what’s there not to love in a business journey that began with a $25 thousand dollar loan from a loan shark? Meet Julie Roy (TheJulieRoy.com), best-selling author of The Multi-Million Dollar Mompreneur - Achieve Business Mastery, Uncommon Freedom and Legacy Wealth. Julie Roy is …
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Interview with Leading Advertising CEO Jeff Swartz Are you ready to learn how Geofencing and other Digital marketing tactics can grow your business? Then let’s say hello to Jeff Swartz, CEO of Ethic Advertising Agency (www.ethic-ads.com). Jeff Swartz is also an advertising entrepreneur, ad tech creator, and Founder of Qujam. Established in 2014, Et…
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Interview with Ann Lightfoot and Kate Pawlowski [caption id="attachment_160570" align="alignright" width="300"] Ann Lightfoot and Kate Pawlowski are the Dynamic Duo behind Done ^ Done Home[/caption] Do you want to learn more about the social media success secrets and BIZ-building story of this mother-daughter dynamic duo? Done & Done Home is a prof…
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The online competition for attention and engagement has never been more intense. And the rapid rise of Artificial Intelligence - AI - is exponentially increasing the challenge. To stand out from the crowd and compete, home business owners must get their business - and its brand - AI-ready. Nothing is going to shock up our home business world more t…
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On the Home Business podcast, we love entrepreneur success stories. James Rosseau hits that target. James Rosseau is a hip-hop media owner, CEO and author of the new book Success on Your Own Terms: 6 Promises to Fire Up Your Passion, Ignite Your Career and Create an Amazing Life. (www.jamesrosseausr.com) James shares an inspiring blend of personal …
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Efficiency Bitch! There, I said it. But before you think I’m bad-mouthing my guest, Melissa Leon, know that she is the author of Efficiency Bitch - How Ambitious Women Can Have It All Without Doing It All. She uses the letters B.I.T.C.H. as an acronym to define the five areas she focuses on to live the life she designed: Bank, InBox, Time, Connecti…
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Have you had a “Wonder Hell” moment? That time when you have achieved success, which gives you an increased hunger for something bigger? Which leads to a great deal of uncertainty, self-doubt, anxiety and stress. According to best-selling author, international speaker and renowned life coach Laura Gassner Otting (www.lauragassnerotting.com), succes…
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Are you using Instagram to maximum marketing effect in your Home-Based Business? Let’s let Corey Walker, author of Instagram for Business for Dummies, show us the way. Instagram is a dominant social media platform, particularly for businesses. Instagram also seems to be challenging the longtime dominance of Facebook. A few questions to ask: what ar…
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After 12 years of modeling on the QVC channel, what is a model to do? Tara Lassiter decided to trade fashion modeling for funnels. Tara found that by launching an online business with the help of funnels, this helped her escape what she calls her “golden handcuffs.” Today Tara Lassiter helps entrepreneurs achieve time freedom by packaging their tal…
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On the home business podcast, we love business start-up stories. Our listeners love to hear profiles of other entrepreneurs. Over the years we have covered many different types of entrepreneurs: Mom Preneurs, Dad-preneurs, crypto-preneurs, zoom-preneurs. But a Gin-Preneur? We didn’t know that the drink known as Gin was still even around! But Adam V…
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After selling their successful supply-chain software-development business, these tech experts didn’t know what to do with their lives. But Sara Gifford and Victor Allis shared a common passion to make democracy work better. So they co-founded ActiVote, a first-of- its-kind non-partisan app, to simplify elections and empower U.S. citizens to vote. W…
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As business owners, we all know how important it is to set up our home offices for success. Our workspace plays a pivotal role for how efficient and productive we are each day. There are easy things you can do right now to de-clutter your workspace and to increase home office productivity. To help us get our offices’ better organized, Richard “Capt…
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Interview with Amazon Sales Guru Lesley Hensell Whether you love Amazon or hate it, Amazon is an 800-pound Gorilla in the small business/home business arena. Just about every home-based entrepreneur will be involved in Amazon selling, one way or another. It could be a small Amazon side hustle, a related product for your core business, or a core bus…
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Frustration! We've all felt it at some time; particularly running a home-based business. Sometimes it feels like HARD is a habit. But it doesn't have to be. Let's face it: work and business are challenging. Have you ever wondered if you are on the right path? And what can you do to break out of old habits, and start seeing things in a new way? A wa…
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Interview with “Talk Business” Radio Host Erin Joy After almost three decades of advising women business leaders, Erin Joy has learned what opportunities and challenges women in business encounter. She knows what they are thinking and the best failproof practices for business success. With a knowledge base this wide, it’d be a shame not to sit down…
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Interview with “The Inner Matrix” author Joey Klein Success in a home business cannot just be achieved by building and delivering a better mouse trap. Entrepreneurs are under constant pressure and stress, and that can get in the way of achieving your business goals. Having a mastery of one’s emotions under this pressure can mean the difference betw…
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Interview with Productivity Consultant Megan Sumrell Most women are finding it hard to squeeze everything into one day and feeling more overwhelmed than ever. Running a home-based business part-time can greatly increase that pressure. Are you ready to ditch that feeling of being overwhelmed, and find work Life harmony? Today’s guest, Megan Sumrell,…
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The biggest reason why small businesses fail is lack of revenue. Looked at another way, the best you can ensure your small business success is to maximize your revenue. What better way to do that than to diversify your business and your income streams? And who better to talk with us about business diversification than Sara Bendrick (https://SaraBen…
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It’s that dreaded season of the year. It’s tax time. So what does that mean for you, as a small business owner? It’s time to get ready. The most important tax thing you can do right now is plan out what you need to do! Getting ready for tax time isn’t a big thing, it’s a lot of little things, little things that relate from one to the next. Richard …
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Interview with Greg Berry Founder/CEO of Municibid Did you know that most municipalities and government agencies auction off big ticket surplus items that are no longer needed or in service? Business owners can benefit from buying vehicles, heavy equipment and other big items they need through government auctions. Government auctions can also open …
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Interview with Author and Sales Training Guru Tom Stanfill. The number of customers who would rather talk to a bot or do a Google search than talk to a seller has more than doubled in the past three years. That explains why – even with all the advances in sales enablement tools – the number of sellers “hitting their quotas” continues to decline. Tr…
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Are you feeling a little “down” today or need more motivation? Maybe it’s time to look no further than your own home office. Yes, your home workspace could be the source of flagging motivation. Simple and inexpensive upgrades and changes to your home office could make all the difference. When it comes to the home office, we too often consider its l…
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Interview with Business & Life Coach Bill Goodwin We’ve all heard the term – no pain, no gain. Every small business owner struggles through difficult times and situations. It’s part of the process of succeeding as an entrepreneur. The truth about pain is that No one likes difficult times - but we can choose to embrace the lessons we learn from pain…
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Interview with Digital Transformer and CEO Ray Blakney Nowadays, the world we live in is ever-more online. People are constantly scrolling down their social media feeds on their smartphones, buying products at ecommerce websites, launching fully virtual businesses… what does this all mean? Well, one thing this trend points to is the need for busine…
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Pushed upward by increased bandwidth, smarter smart phones, new ideas about work, and even workplace shakeups from Covid, we are in a home-based revolution. Every year brings an increasing number of people working from home and operating home-based businesses. Balanced right, you can create multiple income streams from your home and still have time…
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Too many business owners think that achieving financial success must be the ultimate goal in their entrepreneurial journey. However, one CEO and entrepreneur is on a personal mission to change the conversation in the business world, moving away from the pursuit of success, to focusing on fulfillment instead. Christan Hiscock is the CEO and co-found…
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Have you always wanted to be a new business owner, but are scared of the risk? Wouldn’t it be great if there was a business opportunity that was already pre-packaged and proven to be successful? Well, there is one! And these businesses have been around forever. They are call Business Franchises, and number in the hundreds of thousands! You can be y…
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Many of today’s home-based entrepreneurs put so much of their time and effort into building and maintaining their company that they overlook one crucial business detail: the actual office space they work in. Added to that, with the pandemic driving many employees—some for the first time—to a work-from-home situation, there are many households with …
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Have you ever dreamed about partnering with the right team and building a break-out company in the fast-changing tech industry? Elyse Dickerson has done just that. She is the Co-Founder and CEO of Eosera Inc. (https://eosera.com), a Dallas Fort Worth-based majority woman-owned biotech company. Richard “Capt’n” Henderson interviews Elyse, who shares…
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Most people “suck” at negotiations–even if they think they don’t; says today’s podcast guest. Negotiation is all about handling emotions in the moment, and how you’re used to handling your emotions is why you probably suck at negotiating. You can be an experienced negotiator because you’ve done it many times or a lucky negotiator who has managed to…
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Interview With Health-Preneurs George Kramb and Patrick Frank It’s a start-up nation out there, and we cannot learn enough from all the different start-up stories out there. Start-ups in a particular industry can share unique lessons and business-building advise for any entrepreneur. George Kramb and Patrick Frank are co-founders of the healthcare …
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As the home-based business world goes more online, the importance of video grows. Your marketing tool-box should contain a good balance of video content. Clients and colleagues have grown to expect video connections. But video content has its own nuances and difficulties and critical success factors. The big challenge comes down to answering this q…
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Interview with Luxury Marketing Expert Kathryn Porritt In your home business, have you ever thought about really thinking big? Or let’s take this one step further to dream of leaping from entrepreneur to icon? Let’s takes those first steps now. On today’s podcast we are joined by Kathryn Porritt (KathrynPorritt.com), the world’s foremost expert in …
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Interview with Author and Nationally Recognized Expert on Entrepreneurship According to today’s guest, for the 100 million Americans who want to be self-employed, the pandemic has created a unique opportunity. There is a HUGE increase in demand for service-based businesses, which are a major sector of the home-based business economy. The ongoing pa…
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It’s no secret that cash flow is what keeps a business running. Ideally, businesses will have enough money coming in to keep the wheels turning. But that doesn’t always happen. When revenues and expenses don’t quite line up, like economic difficulties or when a business opportunity arises, business owners need to be able to access credit right away…
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On the Home Business Podcast, we love start-up stories and advice. Much of the content on business start-ups focuses on getting up and started in a business in the shortest time possible. Often 6 months or less. But today’s podcast guest takes a longer more strategic view on moving towards being your own boss. Melinda Emerson is the author of Becom…
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As COVID-19 has driven us all more and more into a virtual world, optimizing your online presence is more important than ever to business success. Optimizing your online presence can result in major followings on social media, bringing new interest into your services, and filling your lead funnels with genuine prospects. It can be the difference be…
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Interview with Author and Tax Expert Courtney Epps Tax season seems to always be upon us year ‘round. So it’s always a good time for anyone, business owner or not, to look for ways to decrease your taxes or increase your revenue. Courtney Epps, takes this one step further by saying that you would be unwise not to own a business. Courtney Epps is a …
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On the Home Business Podcast, we love Start-Up Success Stories. How about two Minnesotans from Lakeville - Levi Conlow and Robby deziel – who struck out west and found success. Their Lectric eBikes exploded onto the electric bike scene in 2019, and hit $14 million in sales their first year. Their start-up journey provides great lessons for anyone w…
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Interview with Cold Call Expert Nicole Attias No matter what your business, you must make cold calling part of that business. Social media platforms and email are all the norm in today’s communication – but none can replace the impact of your voice over the phone. NO ONE likes to pick up the phone and cold call, particularly when you might be cold …
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In our post pandemic world, influencer marketing is growing in its importance to small business success. Influence marketing leverages social media to make more personal connections to your target audience. You can use influence marketing to grow your business, or perhaps “make the leap” to being an Influencer yourself. To learn more, Richard “Capt…
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To win in business, you also need to win in life. Kelley Earnhardt Miller, is one of the most prominent businesswomen in NASCAR today. Kelley Earnhardt Miller has written a book DRIVE: 9 Lessons to Win in Business and in Life. As co-owner of JR Motorsports, Kelley knows what hard work, dedication, and thriving in a “man’s world” looks like. Born in…
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COVID-19 led to near shutdowns of social and economic activity, and nothing in the business world will be the same. According to today’s guest, Greg Reid, COVID-19 era calls for a new approach to business development, one that capitalizes on collaboration; (NOT) competition. Dr. Greg Reid is a world-renowned speaker, filmmaker, and entrepreneur[/ca…
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Interview with Brian Buck CEO of Scotwork North America Most all areas of our business world were turned upside down with the corona-virus. Working virtually is not easy. And neither is negotiating. Entrepreneurs must rapidly develop new negotiation skills for a new virtual world. If entrepreneurs are not equipped to negotiate when communicating vi…
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Interview with Keith Hall CEO of the National Association for the Self- Employed Keith Hall is president and CEO of the National Association for the Self-Employed - NASE. N A S E (www.nase.org) Represents over 27 million independent contractors, solo entrepreneurs, freelancers, small business owners and the emerging gig economy workers. Self-employ…
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