We help medical device professionals deepen their knowledge of customers, the industry, and their role. Our main objective is to help you become expert in your current position, and through a better understanding of others within your company and the best practices in others in the industry, enable you to fast-track your career.
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My name is Howie Chan, and my purpose is to build the healthiest brands on the planet using the power of strategy. This is the only podcast that is at the intersection of Branding and Health. This is where I interview interesting and inspiring people who have something important to teach us. Take the lessons, insights, and tools to accelerate your brands and your brand-building career.
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Gradical is the plastics expert for medical technology. We help medical technology companies to select the right plastic for their application. This takes into account technical suitability, regulatory requirements and sustainability aspects. The Gradical podcast covers all topics relating to plastics in medical technology. Sustainability, sterilization, the medical grade concept, biocompatibility and many other topics await you in this podcast. The host Lucas Pianegonda is a plastics expert ...
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Kim Laursen - Compounding for Medical Applications
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Kim Laursen is the Managing Director of Melitek A/S a medical compounder based in Denmark. With his nearly 30 year of experience he is a true expert in the field of medical compounding. In our discussion we talk about what advantages a compounder dedicated to medical end market brings, about sustainability and how to attract key talent.…
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Jonathan Demierre - Eco-Design
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Jonathan Demierre is an expert for eco-design and lead the team Sustainability Engineering at Helbling. He holds a PhD in Energy Systems from the EPFL Lausanne and worked at the Sustainable Engineering Lab of Columbia university in New York before joining Helbling. His whole career is centred around sustainability and eco-design. We talk about the …
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Ep. 34 How to Bring AI Into Your Healthcare Company & Change Marketing/ Comms Forever
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Adrianna Hosford is the CMO for Artera, a digital health company. In this episode, she discusses her career journey and the importance of communication in connecting with others. She explains how she implemented AI tools, specifically Gen AI in her role at Artera to enhance content creation and streamline processes. She also discusses the evolving …
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Steve Maxson - MedTech Extrusion
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Steve Maxson is an expert for medical extrusion and currently Innovation and Business Developer at US-Extruders. He has over 20 years of experience in the medical extrusion business and hosts his own podcast Med-Ex The Medical Extrusion Podcast where he covers all things medical extrusion. On the side he also runs his own consulting business maxson…
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Patrick Kothe - Medical Device Sales
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Our todays guest is Patrick “Pat” Kothe is an expert in sales and marketing of medical devices. He is the CEO of EM Device a medical device start-up based in Austin Texas, helping doctors better treat abscesses. He had a stellar career in Sales and Marketing and his passion are innovative start-ups and career development. He is the host of the “Mas…
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Defining and Managing Your Brand in a Complex Marketplace featuring Howie Chan
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Send us a text In this episode, we dive into the essentials of branding with expert Howie Chan, founder of Healthy Brand Consulting. The discussion covers the critical role of understanding and managing one's brand, both for companies and individuals. Howie shares insights from his journey from biomedical engineering to branding, offers practical a…
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Anja Gottschalk - Polyolefins for Medical Technology
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Our guest today is Anja Gottschalk, she is an application developer for medical technology and an expert in medical grade polyolefins. She is an member of the VDI's "Plastics in Medical Technology" committee and was involved in the development of the 2017 VDI guideline "Medical Grade Plastics". She gave an overview over the most important polyolfef…
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How to Build and Manage a Powerful Advisory Board featuring Paul Hickey
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Send us a text In this episode, the discussion centers around the crucial role of advisory boards in guiding company strategies, product development, and business initiatives within the medical device sector. Featuring insights from Paul Hickey, CEO of ReShape Life Sciences, the conversation delves into best practices for forming and managing advis…
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EP. 33 Turning the Tables: Howie Chan in the Hot Seat on Brand and Branding
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In this episode, Oliver Aust, a master communicator from Berlin hosts a chat with me in the hot seat. I talk about my favorite topic: BRAND. Enjoy! How I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand …
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Commercializing a Disruptive Technology in a Hospital with Multiple Decision Makers and Influencers - Featuring Joe Steele
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Send us a text Joe Steele is Head of Commercialization at Hemosonics, where they are providing point-of-care solutions to help clinicians make more informed decisions on blood product usage. In this episode Joe shares why moving up the ladder too fast may not be the best way to go, why experiencing failure will help in the long-run, how to use wisd…
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Open or Closed Robotic Systems – Are We at a Crossroads? Featuring Stuart Simpson
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Send us a text Stuart Simpson is CEO of Think Surgical. During his stellar 24-year career at Stryker he led an orthopedic industry transformation that established surgical robotic joint replacement as a standard of care, beginning with the acquisition of Mako Surgical in 2013. In this episode he shares his roots in medical device and how orthopedic…
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EP. 32 The Secrets of a Master Communicator: How to Speak and Persuade Like a CEO with Oliver Aust
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Oliver Aust is the founder and CEO of EO Ipso Communications. He is also a well published author, having written a number of books about communications: Unignorable, Message Machine and How to Speak Like a CEO. Oliver is based in Berlin, Germany. Learn more about Oliver · LinkedIn · EO IPSO Communications · Website Books · MessageMachine · Unignora…
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EP. 31 From Stockbroker to Brand Master: The Journey of a Brand Strategist with Stephen Houraghan
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Stephen Houraghan is the founder of Brand Master Academy and host of the Brand Master podcast. He started his journey as a stockbroker and now trains creatives on brand strategy. Learn more about Stephen: Brand Master Academy Instagram LinkedIn YouTube Lessons: Transition to design and journey Organic growth in brand strategy Navigating career tran…
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How Challenging Assignments and Brutally Honest Feedback Makes You Better with Dave Rosa
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Send us a text Dave Rosa is CEO of NeuroOne Medical Technologies, a company that has developed high-definition, minimally invasive diagnostic and treatment devices based on a unique thin film electrode technology, with an initial focus on epilepsy and the fast-growing neurostimulation market. In this episode he shares some times when tough feedback…
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EP. 30 A Designer & a Strategist Walks Into a Studio: Brand Confessions, Stories & Truths with Jacob Cass & Matt Davies
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Jacob Cass is the founder of JUST Creative and the co-host of the JUST Branding podcast. He is a prolific strategic brand identity designer, working with notable brands like the city of San Francisco, Jerry Seinfeld’s Comedians in Cars Getting Coffee and Nintendo. Jacob is based in Sydney, Australia. Matt Davies is a brand and culture consultant an…
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An Inside View of FDA and Three New Guidance Documents on the 510(k) Process with Ken Riordan
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Send us a text Ken Riordan, Regulatory Affairs Project Manager at Telos Partners, brings a unique but essential perspective to his clients having worked in both the public and private sector. He was a lead reviewer for the FDA where he conducted scientific and engineering reviews of pre-market applications for cardiovascular devices. Ken’s broad ex…
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EP. 29 Once Upon a Time in Strategy Finishing School: Lessons in Strategy & Life with Julian Cole
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Julian is the founder of Strategy Finishing School and has worked with the biggest brands like Uber, Facebook, Apple and Disney. After many years leading strategy at the top ad agencies in the world, he realized that so many people work in strategy but they’ve all had to learn it themselves. We dig into his frameworks, his stories, and his personal…
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How a Serial Entrepreneur Identifies and Evaluates Product Ideas and Brings Them to Market With Dr. Scott Wolf
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Send us a text Scott Wolf, MD is the Founder & Chief Medical Officer of Aerin Medical, where they are providing products to bring relief from nasal airway obstruction and chronic rhinitis. Scott is a prolific medical device entrepreneur across a broad range of therapeutic areas, and has also been a venture capitalist. In this episode we discuss how…
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EP. 28 Building Brands, Businesses, and Careers in Medical Devices with Patrick Kothe
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Pat Kothe is the CEO of EM Device Lab, a medtech company focused on bringing treatments to emergency medicine. He is also the host of Mastering Medical Device, a podcast to help med device professions accelerate their career. Learn more about Pat · LinkedIn · Mastering Medical Device · EM Device Lab Lessons · Brand is reputation · The curse of know…
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How Cross-Training and Extreme Ownership Help You Advance Your Career with Rollie Carlson
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Send us a text Rollie Calrson is the CEO of Immunexpress, a company that is pioneering technology that can rapidly detect sepsis. Rollie contributed to the success of Abbott Laboratories for 20 years, starting off in R&D, then transitioning to leadership positions in global businesses and start-up ventures. His attraction to start-ups led him to be…
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Don’t Go Chasin’ Waterfalls – Why the Agile Method is Preferred for Software Development with Weronika Michaluk
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Send us a text Weronika Michaluk is Digital Health Principal and SaMD Lead at HTD Health, a company dedicated to planning, designing and developing custom healthcare software. Weronika is an experienced professional with a diverse background in the fields of biomedical engineering, international business, and public health. In this episode she shar…
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When to Use Contract Manufacturing, and How Life Prioritization and Self-Care Affects All Areas of Your Life with Keith Smith
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Send us a text Keith Smith is President of Vonco Products, a medical device contract manufacturer that works with some of the largest companies in the industry. In the first part of this episode Keith shares why companies decide to use contract manufacturers, what they look for when choosing one, the importance of transparency, and how Vonco transi…
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What You Need to Know About the New Cybersecurity Regulations for Medical Device with Milton Yarberry
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Send us a text Milton Yarberry is Director of Project Management at Integrated Computer Solutions. Milton has developed or managed software development for Motorola, Lucent, Cognex, Inktomi, and FEI, before moving into the medical software sector in 2006 with Foliage, Ivenix and now ICS. In this episode he shares about the Protecting and Transformi…
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Transitions - From Sales Leader to CEO, From COVID Ventilator to Full-Featured Product with Rich Walsh
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Send us a text Rich Walsh is CEO of Corvent, a company that is focused on providing solutions in the ventilator market. Rich has a long history in sales and sales management, and has transitioned from sales to become a first-time CEO. At the same time, Rich and the team are transitioning from providing a ventilator for COVID, to a full-featured pro…
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Persevering and Pivoting - The Entrepreneur's Companions with Joe Landolina
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Send us a text Joe Landolina is CEO of Cresilon, a company that has developed a technology and product intended to stop bleeding quickly and reliably. In this episode Joe shares how he began his journey at age 17, how a short project has turned into more than a decade of hard work, the impact pivots made on his team and investors, why open communic…
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Solidly Starting Your Medical Device Career with Jordan Griffin
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Send us a text Jordan Griffin is a Field Clinical Specialist at Boston Scientific. Jordan’s no stranger to the medical device field, as her dad owns a distributorship focused on spinal implants. In this episode she shares what it was like to be a daughter of a busy, successful surgical distributor, product and sales education and how it differs in …
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EP. 27 The Quest for Meaning: Unifying Beauty & Functionality Through Branding with Martin Zarian
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Martin Zarian is a certified brand strategist, brand architect, and identity designer with 15+ years of experience. He is the co-founder of Factory 39, a brand and software consultancy. He has worked with companies like FIFA, Sharp, Dr. Oetker and numerous other brands. Learn more about Martin · LinkedIn · Website Lessons · The power of brand purpo…
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How a Non-Medical Serial Entrepreneur is Shaking Up In Vitro Fertilization with Marty Gauvin
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Send us a text Marty Gauvin is CEO of Fertilis, a company focused on helping prospective parents have a better experience with in-vitro fertilization. Marty is a serial entrepreneur and Fertilis is his first in medical device. In this episode Marty shares his views on entrepreneurship, where ideas come from, the differences and similarities between…
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Why You Should Implement a Direct to Consumer Strategy and How You Can Help Patients with Zach Champeau
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Send us a text Zach Champeau is Sr. Director of Operations at Saleytics, an inside sales organization that has a program focused on DTC strategy. In this episode he shares the objectives companies have with DTC, where DTC activities have the most influence, types of programs that can help with lead generation, the main reasons why patients who need…
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How a New Autonomous Robot May Help Solve a Patient Access Problem with Johannes Schaeferhoff
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Send us a text Johannes Schaeferhoff is CEO of ROPCA, a company focused on an autonomous robotic solution to aid in the diagnosis and monitoring of Rheumatoid Arthritis. In this episode, Johannes shares some of the cultural differences in the countries he has lived in and what he learned, trends in medicine that led their team to develop their inno…
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EP. 26 Debunking Myths & Building Brands: Practical Lessons About Inclusion at Work with Mita Mallick
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Mita Mallick is a corporate change-maker with a track record of transforming businesses. Her passion for inclusive storytelling led her to become a Chief Diversity Officer, to build end to end inclusion ecosystems across big and small organizations. Mallick has brought her talent and expertise to companies like Carta, Unilever, Pfizer, AVON, Johnso…
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How to Expand and Effectively Sell in International Markets with Zach Selch
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Send us a text Zach Selch is CEO of Global Sales Mentor, and has decades of experience selling medical products in over 135 countries. He has authored books on international sales and has some great free resources that you can access from his website. In this episode he shares why you should consider international sales, whether direct or a distrib…
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Career Pivot - From Clinical Cardiology to CMO of a Startup Focused on Hypertension with Jay Shah, MD
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Send us a text Dr. Jay Shah is Chief Medical Officer at Aktii, where they are developing technology focused on identifying and monitoring hypertension. Dr. Shah is a practicing Cardiologist who pivoted his career from strictly patent care, to becoming the CMO of a start-up. In this episode he shares his thoughts on career pivots, how he researched …
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EP. 25 Tales From the Hip-Hop Brand Strategist: Connecting Fashion, Music, & Strategy with Wes Henstock
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Wes Henstock is the Hip-hop brand strategist. Coming up in the world of fashion and music, he’s worked with folks like Damon John, and brands like Armani Exchange, DKNY, and Tommy Hilfiger. Wes is a Founder and CEO of Confid3ntial, a brand design agency and he is also an instructor at Level C, a brand strategy educational platform from the legendar…
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Winning the Complex Medical Device Sale - How to Train Your Team to Act Strategically with Steve Gielda
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Send us a text Steve Gielda is President and Co-founder of Ignite Selling, a global sales training, simulation and consulting organization. He’s co-authored two books – Ignite Your Sales Strategy: A Field Guide to Accelerating Your Pipeline, and Premeditated Selling: Tools for Developing the Right Strategy for Every Opportunity. In this episode we …
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All Plastics Are Not Equal - Choosing the Right One For Your Device with Lucas Pianegonda
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Send us a text Lucas Piandegonda is Managing Director of Gradical, which provides specialized expertise to companies that need help with plastic evaluation, material compliance and testing, and training. In this episode he shares the challenge and opportunity of becoming a consultant, considerations in choosing a plastic, how additives and manufact…
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EP. 24 Don’t Leave Meaning on the Table – A Conversation on Healthcare, Purpose & Brand with Nathan Goldstein
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I had a fascinating discussion with Nathan Goldstein, Founder and CEO of Duo Health, a new kind of medical group serving patients with chronic kidney disease about all things healthcare and brand. As a highly successful executive and entrepreneur, Nathan shares his views about how to build organizations that can make a practical difference in healt…
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How to Expand a Market Using a Direct to Consumer Strategy with Kevin Hardage
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Send us a text Kevin Hardage is President and General Manager at Teleflex Interventional Urology. They’re treating a common problem males face as we age - Benign Prostatic Hyperplasia, or BPH. Their minimally invasive treatment provides relief for patients, and an effective way for physicians to better treat the disease. In this Episode Kevin share…
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Changing to Customer-Centric Design While Develping a Major New Product with Rich Wintersteller
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Send us a text Rich Wintersteller is VP Global Sales and Marketing Cardiopulmonary at LivaNova. In this episode Rich shares why market leaders need to change their approach to product design, how LivaNova moved to embrace customer-centric design, the benefits to this approach, why software and interoperability are keys in their new product, how to …
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How an Enabling Technology Can Unlock Product Performance with Tim Sullivan
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Send us a text Tim Sullivan is CEO of Zeteo Biomedical, a company dedicated to providing drug and biologic delivery systems. In this episode Tim shares how an enabling technology effects the efficacy of treatment, understanding each stakeholders needs, a systematic approach for gathering stakeholder input, working with pharma companies on combinati…
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EP. 23 A Contrarian’s View on Branding - How to See, Think, & Do Different with Ulli Appelbaum
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In this conversation with Ulli Appelbaum, Founder and Chief Strategist at First the Trousers then the Shoes – a brand research and strategy boutique, author and creator of the brand positioning workbook and a set of best-selling positioning method cards, we break down how Ulli became a contrarian and get his take on using that superpower to build w…
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Moving a Technology Out of a University and Into a Company with Chris Idelson
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Send us a text Chris Idelson is Co-Founder and Chief Technology Officer at ClearCam, a company dedicated to developing technology to improve surgeons visual field during minimally invasive procedures. In this episode we discuss what a Mechanical Engineering Ph.D. program is like, the importance of hands-on education, how the NSF I-Corps program has…
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EP. 22 Using the Power of Archetypes to Transform Organizations & Build Brands with Margaret Hartwell
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Margaret Hartwell is a creative catalyst for organizations and author. She helps innovation teams, CEOs, and emerging leaders with transformation, culture, team development, and anytime their teams get stuck. We talked about what are archetypes and how do we leverage them when building brands. Learn more about Margaret LinkedIn Twitter https://www.…
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How a Clear Vision Clarifies Product Portfolio Strategy and Team Development with Brady Shirley
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Send us a text Brady Shirley is President and Chief Operating Officer of Enovis, an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. The Company’s extensive range of products, services and integrated technologies …
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EP. 21 A Creative & a Strategist Walk Into a Studio: Creating Desire in Brands with Meg Beckum & Paul Collins
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In this episode of the Healthy Brand Podcast, I had a great discussion with Meg Beckum, Executive Creative Director and Paul Collins, Executive Director of Strategy & Innovation from Elmwood, a brand design consultancy. We dove into the potential conflicts of creatives and strategists, where to find big ideas, and how to create desire in the world …
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How to Promote Your Product and Company When You're Challenging the Big Dogs with John Gumas
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Send us a text John Gumas is the Founder and CEO of Gumas Advertising, a full service advertising agency based in San Francisco. John is recognized as one of the country’s foremost authorities on Challenger Brand Marketing®. He is the author of the popular books “Marketing Smart” and “Challenger Brand Marketing”. In this episode John shares how the…
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EP. 20 From a Copywriter to an Agency CSO: Brand Strategy Principles with Maureen Alves
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Maureen Alves is the Chief Strategy Officer (CSO) at Havas Health Plus, a creative and experience design agency focused on health. We talk about her journey from a copywriter to the top of her profession and her philosophies about brand building. Learn more about Maureen Alves: LinkedIn Top 10 Principles Brand Strategy is: 1. Leading with empathy 2…
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Accelerate Your Success by Engaging with the Right Consultant with Dean Gray
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Send us a text Dean Gray is a Partner at PA Consulting, a company with over 4,000 employees that operates globally, and helps companies in several industries become more effective. Dean also has has significant experience within industry at Pfizer, BD, Boston Scientific, Sanofi Genzyme, and Heidelberg Engineering. In this episode he shares how cons…
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EP. 19 No Name, No Brand: Everything You Wanted to Know About Naming with Scott Milano
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Scott Milano is the founder of Tanj, a brand naming and language studio specializing in helping brands change the world one word at a time. We talk about the considerations you need to have when naming, why naming is not as easy as it seems, and how he came to name the Nintendo Wii. Learn more about Scott Milano - LinkedIn - Tanj Top 3 Lessons: 1. …
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Prioritizing Complex Markets, Products, Regulations and Reimbursement with Karen Zaderej
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Send us a text Karen Zaderej is CEO of Axogen, where they provide technology solutions to help restore feeling and functionality to damaged peripheral nerves. After a 17-year career at the Ethicon Division of Johnson and Johnson, Karen took on the challenge of a start-up, and has built a successful company that is delivering much-needed solutions t…
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