We are covering topics on tissue 3D bioprinting, clinical trials in silica, quantum computing in product development, blockchain-powered patient management portals, nanotechnologies, and digital therapeutics. We are also covering topics on leadership in the new pharma paradigm post-COVID-19 and what it will mean to function in the new virtual world we find ourselves in. We will be asking how pharma business models will need to change and what new partnerships will need to develop as a result ...
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Together with prominent Pharmaceutical industry leaders, Impetus Digital is covering topics around what it means to be an effective leader in Pharma today. We are also exploring topics related to digital transformation, patient-centricity, industry partnerships, customer engagement, diversity in Pharma, systems thinking, current healthcare challenges, environmental and supply chain concerns, and the myriad of ways that Pharma is working to collectively and positively disrupt healthcare. At I ...
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Winning Digital Customers | The Podcast is a live-interview style podcast focused on stories of large-scale digital transformations, told by the people who led them. We're showcasing the names, faces and stories of the folks who have been the impetus behind many major brands’ digital transformations, and taking a look at digital transformations in the context of the major areas in which digital has changed how and where we do business.
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Streamlining Healthcare Delivery Through Digital Care Journeys with Dr. Joshua Liu, Co-founder & CEO of SeamlessMD
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Dr. Joshua Liu, Co-founder & CEO of SeamlessMD, explores how technology and “Digital Care Journeys” can help hospitals reduce the surgical backlog for high-volume procedures like hip and knee replacements, the evolution of healthcare delivery, and more. Connect with Dr. Joshua Liu: https://www.linkedin.com/in/joshuapliu/ https://seamless.md/ Impetu…
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Diversifying Healthcare AI with Federated Learning with Dr. Ittai Dayan, Co-founder & CEO of Rhino Health
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Dr. Ittai Dayan, Co-founder & CEO of Rhino Health, shares how his company is transforming the way healthcare AI solutions are created, adopted and measured. He will also explore how to create equitable access to advanced AI-based diagnostics and treatment pathways, how biopharma companies can leverage federated learning to overcome the challenges o…
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Repurposing Off-Patent Drugs Through Crowd Funding with Savva Kerdemelidis, Founder & CEO of Crowd Funded Cures
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Savva Kerdemelidis, Founder & CEO of Crowd Funded Cures, explores the concepts of interventional pharmacoeconomics and pay-for-success contracts to fund new uses for off-patent drugs and other unmonopolizable therapies. Savva Kerdemelidis: https://www.linkedin.com/in/savvak/ Crowd Funded Cures: https://crowdfundedcures.org/ Impetus Digital has been…
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How the Legally Blind Can Achieve Enhanced Vision with Roland Mattern, Director of Product Marketing at eSight Eyewear
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Roland Mattern, Director of Product Marketing at eSight Eyewear, shares how eSight’s technologies are being used to bring sight back to people living with central vision loss. He also discusses key learnings from his 30-year career in the pharma and medical device sectors, his predictions and hopes for the future of ‘smart eyewear,’ and more. Rolan…
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Streamlining Cardiac Care with Real Time Monitors with Dr. Waqaas Al-Siddiq, Founder & CEO of Biotricity
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Dr. Waqaas Al-Siddiq, Founder & CEO of Biotricity, explores his journey from computer engineering to healthcare, innovation in the cardiac monitoring space, the concept of Mobile Cardiac Telemetry (MCT), and more. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/ Impe…
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How Pharma, Payers, & Providers are Leveraging Patient Self-Management Platforms with Rick Anderson, President of DarioHealth
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Rick Anderson, President of DarioHealth, explores digital therapeutics, how DarioHealth is utilizing AI and behavioral science to personalize each user’s health journey, and how this approach can help improve diversity & inclusion. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.linkedin.com/in/n…
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Expanding Opportunities for Healthcare with "Digital Twins" with Brad Womble, Senior Director of Strategy, Marketing and Mergers & Acquisitions at Jabil Healthcare
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Brad Womble, Senior Director of Strategy, Marketing and Mergers & Acquisitions, at Jabil Healthcare dives into several thought-provoking topics, including how insights from “digital twins” can be used to improve patient outcomes, clinical trials, drug formulations, and medical device design. To find out more about Impetus: https://www.meetwithimpet…
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Closing the Gaps in Telehealth with Anthony Capone, President of DocGo
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Anthony Capone, President of DocGo, shares how his company uses last-mile mobile health services and integrated medical transportation solutions to make healthcare more accessible for everyone, including underserved populations. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.linkedin.com/in/nata…
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Patient Centric Approaches for Rare and Ultra-Rare Diseases with Lawrence Bressler, Head of Value & Market Access, Global Rare Diseases at Chiesi
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Lawrence Bressler, Head of Value & Market Access, Global Rare Diseases at Chiesi, shares how Chiesi is revolutionizing the lives of people living with rare diseases on a global scale. He also discusses key ways for life science companies to engage with patient communities, the importance of pharmaceutical companies maintaining high social and envir…
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Mobilizing Agitation Detection in Children with ADHD with Marius Rus, Founder of StressLess | Tully
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Marius Rus, founder of StressLess–the startup behind Tully–discusses wearable technologies for children with ADHD, autism, and other mental health conditions. He also shares his tips and lessons learned from founding two startups, plus more. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.linkedi…
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Modern Medical Affairs: How to Leverage Tech and Data as an MSL with Dr. Luca Dezzani, VP, US Oncology Medical Affairs at Johnson & Johnson
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Dr. Luca Dezzani, VP of US Oncology Medical Affairs at Johnson & Johnson, explores innovation in Medical Affairs, new technologies for data dissemination and medical education, how to engage with different healthcare stakeholders, plus much more. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.li…
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Leveraging the Cloud for Patient-friendly Medical Devices with Robert Kaul, Founder, CEO & President of Cloud DX
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Robert Kaul, Founder, CEO & President of Cloud DX, explores connected health, remote patient monitoring, telemedicine, and more. He also shares his tips for new entrepreneurs based on his 17 years of experience founding and working at six different startups! To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: ht…
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An Interview with the Managing Director at BNY Mellon, Aaron Todd
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"The right level of debate leads to better answers and is oftentimes the critical and exciting part" Howard is joined by the Managing Director of the world's oldest bank and the largest custody bank in the world ranked 180 on the Fortune 500 list–BNY Mellon– Aaron Todd. Aaron shares the challenges in leading a storied organization as well as the pr…
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Engaging KOLs & Gaining Insights in Pharma's New Normal with Kaitlin Anstett, Senior Medical Advisor at Theratechnologies
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Kaitlin Anstett, Senior Medical Advisor at Theratechnologies, shares her unique insights into the way Medical Affairs teams are changing the way they are engaging and interacting with their most important stakeholders in the “new normal.” She is also diving into topics related to patient-centricity and digital technologies in Pharma, including how …
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An Interview with the Previous CDO of Avis, CIO of Alaska Airlines and Head of Strategic Consulting at WeWork, Veresh Sita
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"The people who are doing the work, actually know the work better than anyone and already know what needs to be done. They have already figured out the why and what, but have never been empowered enough or have never been provided with the right tools or processes to be able to deliver on this." Howard is joined by the Previous CDO of Avis, CIO of …
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Powering Rapid Cognitive Analysis with AI with Dr. Tom Sawyer, CFO at Cognetivity Neurosciences
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Dr. Tom Sawyer, CFO at Cognetivity Neurosciences, discusses the benefits of AI-driven dementia detection technology for patients, health care providers, and clinical research. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/ Impetus Digital Website: https://www.impet…
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An Interview with the Chief Research Officer at PA Consulting, Charlene Li
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"The wise person is someone who doesn't have to resolve the contradiction to recognize that there is actually this dialectic of so many things that you can't resolve, but have to figure it out." Howard is joined by the New York Times bestselling author, world-renowned speaker, and Chief Research Officer at PA Consulting, Charlene Li. Charlene gives…
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An Interview with the SVP of Direct to Consumer Business at Highlights for Children, David Gitow
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"The digital medium allowed publishers to enter the global market." Howard is joined by the digital transformation veteran of the publishing industry and SVP of the Direct to Consumer Business at Highlights Magazine, David Gitow. David talks about how digital has affected the publishing industry and shares his observations about consumers' on-deman…
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Navigating the Nuances of Europe's MedTech Industry with Richard Houlihan, CEO of EirMed
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Richard Houlihan, CEO of EirMed, explores topics related to EUDAMED, the European Databank for Medical Devices, including the key pain points and concerns MedTech companies encounter related to EUDAMED and regulatory data submissions. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.linkedin.com/i…
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An Interview with the SVP of Services at BriteCore, Helen Yu
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"Every single company, regardless of the size, have growth disconnects." Howard is joined by the Wall Street Journal bestselling author of Ascend Your Start Ups, world-renowned speaker, multi-billion dollar company advisor, and award-winning thought leader, Helen Yu. Helen shares the parallels between successfully creating and bringing new products…
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Why Marketing Doesn't Work Anymore | Winning Digital Customers
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27:28
"If customers don't believe what you say about yourself, what is it that they do believe?" Howard challenges us to rethink how we view marketing in light of how much it's changed because of the digital age. Studies have shown we see thousands of ads a day without realizing it. Listen to this episode of Winning Digital Customers: The Podcast to lear…
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An Interview with the Former Chief Customer Officer of Ericsson, Tabitha Dunn
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Digital transformation is as much about people as it is about technology. Howard is joined by the former Chief Customer Officer and Head of Customer Experience and Global Sales Excellence of Ericsson--the $25B global telecommunications firm where many digital transformation-related work is happening--Tabitha Dunn. Tabitha shares how building an exc…
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Traversing the Medtech Regulatory Landscape in the Interest of Patients with Dr. Bassil Akra, CEO of AKRA TEAM GmbH
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Dr. Bassil Akra, CEO of AKRA TEAM GmbH, takes a deep dive into the new approval process for medical devices in the EU and shares how his company is supporting Medical Device and In Vitro Diagnostic companies to get safe, qualitative, and well-performing products onto the EU market with minimal delays. To find out more about Impetus: https://www.mee…
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Scanning for Health Indicators and Risks Through Your Smartphone with Vlado Bosanac, Co-Founder & Head of Strategy and Revenue Growth at Advanced Human Imaging
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Vlado Bosanac, Co-Founder & Head of Strategy and Revenue Growth at Advanced Human Imaging, dives into the implications of increased integration of tech and data into daily life for the digital health industry and personal health outcomes, Advanced Human Imaging’s patented smartphone-based human scanning technology, and much more! To find out more a…
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An Interview with the Chief Marketing Officer at Circuit City, Victor Elmann
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"it's not all about digital or all about a website, but recreating that in-store experience as well." Howard is joined by the Chief Marketing Officer of Circuit City, Victor Elman. Victor shares what caused Circuit City to go out of business and how it was able to rise from the ashes. Digital experiences can make different products look and feel th…
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The 7 Biggest Ideation Mistakes | Winning Digital Customers
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24:26
"The best ideas don't come from a blank sheet of paper." Howard sits with us to talk about the common mistakes we often make when we ideate. We need to generate a fertile field of ideas, but implement only a few of them. More often than not, ideas that don't look good in the moment could potentially solve a problem that may surface somewhere down t…
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Amplifying Opinions of Patients & Caregivers for Higher Quality of Care with Pam Cusick, Senior Vice President of Rare Patient Voice
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Pam Cusick, Senior Vice President of Rare Patient Voice, dives into diversity, equity, and inclusion in Pharma and clinical trials; ways to enhance the patient’s voice in their treatment journey and health decisions; the major barriers to patient-centricity in clinical trials, and much more. To find out more about Impetus: https://www.meetwithimpet…
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An interview with Chief Amazement Officer, Customer Service & Experience Expert at Shepard Presentations, LLC, Shep Hyken
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"The satisfied customer is not a loyal customer. They're just satisfied for the moment." Howard is joined by the Wall Street Journal bestselling author, Experience Expert who has spoken in all over the world and the Chief Amazement Officer at Shepard Presentations, Shep Hyken. Shep walks us through the ins and outs of how to amaze customers. He arg…
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An interview with the Vice President of Quality and Operational Excellence at Molex, John Petta
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"In God we trust, all others bring data." Howard is joined by the Vice President of Quality and Operational Excellence at Molex–an 80 year old, $9 billion electronic connector manufacturer–and one of the thirteen pioneer Six Sigma blackbelts, John Petta. John shares his experiences for how powerful data is when it's accurate and when you're asking …
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The Future of MedTech: Streamlined Clinical Data Collection & Management with Jón Ingi Bergsteinsson, Co-founder & CCO at SMART-TRIAL
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Jón Ingi Bergsteinsson, Co-founder & CCO at SMART-TRIAL, explores the barriers to, and benefits of, digitalization of clinical operations and trials in the MedTech industry, plus much more! To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/ Impetus Digital Website: htt…
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Engaging Patients “Just-In-Time” with Machine Learning with Omri Shor, Co-founder & CEO of Medisafe
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Omri Shor, Co-founder & CEO of Medisafe, explores how Pharma companies can use digital therapeutics for advancing and supporting the patient journey, how new digital health tools are driving deeper engagement for patients, plus much more. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.linkedin.c…
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Are personal connections still important in the digital age? | Winning Digital Customers
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"Digital provides a less personal experience." Howard sits down to argue that digital is able to provide a person experience to your customers in this week's episode of Winning Digital Customers The Podcast. If personal connections were still so important in the digital age, then companies like Amazon, Facebook, and Google wouldn't be the success t…
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Improving Drug Access with Data Analytics with Earlene Biggs, VP of Market Research & Analytics at ICON
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Earlene Biggs, VP of Market Research & Analytics at ICON, explores best practices for life science market research and actionable analytics. She also shares her tips for creating organizational wellbeing and inclusiveness, plus much more. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.linkedin.c…
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An Interview with the Chief Digital and Information Officer at Tupperware Brands, Rekha Ramesh
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Welcome back to another season of Winning Digital Customers The Podcast! In this week's episode, we are joined by the Chief Digital and Information Officer at Tupperware, Rekha Ramesh. Rekha shares how Tupperware was able to use the global pandemic to accelerate their digital plans including what opportunities and challenges "traditional" companies…
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An Interview with the CEO of Ruh Global IMPACT, Debra Ruh
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In this week's episode of Winning Digital Customers The Podcast, Howard is joined by the CEO of Ruh Global Impact, Debra Ruh. Debra is an expert in creating digital innovations geared to help people with accessibility issues. She has received a humanitarian award for her work in making digital experiences accessible for people with disabilities, wr…
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Can You Be TOO Strategic? | Winning Digital Customers
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In this week's episode of Winning Digital Customers The Podcast, Howard sits down to talk to you about why focusing entirely on a single goal or plan is a bad thing. Howard argues that sometimes, it might be worth pursuing moonshot ideas even if they might seem risky. No one wants to focus their entire strategy under the wrong goal and put all thei…
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AI in Healthcare: How to Accelerate Change with Harry Glorikian, Author & General Partner at Scientia Ventures
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Harry Glorikian, Author & General Partner at Scientia Ventures, dives into the current and future applications of AI and other innovative health technologies, including for personalized medicine, drug development, public health, disease prevention, and more. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: ht…
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An Interview with the author of The New Rules of Marketing & PR, David Meerman Scott
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In this week's episode of Winning Digital Customers The Podcast, we sit down with the infamous David Meerman Scott, author of 12 books, but most notably The New Rules of Marketing and PR which is about to be released in the 8th edition translated in over 30 languages, and coining the term "news jacking" which is now present in the Oxford dictionary…
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Applying Vibrotactile Stimulation to Improve Parkinson's with Lucy Jung, CEO & Founder of Charco Neurotech
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Lucy Jung, CEO & Founder of Charco Neurotech, shares how meeting members of the Parkinson's community catalyzed the founding of Charco and how innovative medical devices and software can improve the quality of life for people with Parkinson's and other chronic conditions. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeado…
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An Interview with DisrupTV Co-Host and Constellation Research Principal Analyst, Ray Wang
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In this week's episode of Winning Digital Customers The Podcast, we sit down with the Founder, Chairman, and Principal Analyst of Constellation Research–a Silicon Valley-based company focused on looking at the future–Ray Wang. Ray talks about the metaverse, decentralized autonomous organizations, Web 3.0 infrastructure, cryptocurrency, and how it w…
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Connecting Diverse Communities to Elevate Healthcare with Dvorah Richler, Head of Soaring with Roche, and Michael Duong, Head of Innovation at Roche Canada
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Dvorah Richler, Head of Soaring with Roche, and Michael Duong, Head of Innovation at Roche Canada, discuss the 5 healthcare challenges that Soaring with Roche aims to solve through innovative partnerships and open-source collaboration: Health Literacy, Health Justice, Waiting for Healthcare, Aging Powerfully, and Data Sharing. To find out more abou…
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Leveraging Real-Time Health Data for Proactive, Predictive Care with Alex Gilbert, Head of Digital Medicines Development & Life Sciences Partnerships at Huma
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Alex Gilbert, Head of Digital Medicines Development & Life Sciences Partnerships at Huma, explores virtual & decentralized trials, digital biomarkers, digital-first delivery of care, at-home hospitals, and many other thought-provoking topics. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.linked…
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Episode 1: Royal Canin's Global Chief Digital Officer, Pierre-Charles Parsy | Winning Digital Customers
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Welcome back to another season of Winning Digital Customers The Podcast! In this week's premier episode, we are joined by the Global Chief Digital Officer of Royal Canin, one of the largest global brands for pet food, Peirre-Charles Parsy. Pierre-Charles shares the techniques and preparations that allowed Royal Canin to rapidly deploy their direct-…
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Virtualizing Healthcare with Human-Centric Technology with Dr. Patrick Carroll, Chief Medical Officer at Vida Health
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33:49
Dr. Patrick Carroll, Chief Medical Officer at Vida Health, discusses the importance of using a “whole health” approach to chronic disease management, how and why the human connection with a provider creates better outcomes than strictly AI approaches, value-based care models for virtual health, and much, much more. To find out more about Impetus: h…
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We’re kicking off this season with some of today’s biggest names in the digital transformation space. You’ll hear me interview and get exclusive insights from the CTO of TIME, the Chief Research and Analytics Officer at CBS, the Chief Marketing Officer at Navy Federal Credit Union, and more! You may even spot a few of your favorite digital influenc…
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Data-Driven Approaches for Neurorecovery with Yotam Drechsler (Co-founder/CEO) and Yaron Segal (Co-founder/CINO) from BrainQ Technologies
44:28
44:28
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44:28
Yotam Drechsler (Co-founder/CEO) and Yaron Segal (Co-founder/CINO) from BrainQ Technologies dives into the roles of Brain-Computer Interface technologies and electrophysiology measurements in aiding neurorecovery, the role of AI and machine learning in tailoring electromagnetic field characteristics to suit each patient, and many other fascinating …
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Democratizing Brain Health with Digital Assessments with Dr. Pam Ventola, Senior Science Director at Cogstate
37:38
37:38
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37:38
Dr. Pam Ventola, Senior Science Director at Cogstate, shares how the company is working to optimize brain health assessments in rare disease and pediatric clinical trials, and how this can help advance the development of new medicines and enable earlier clinical insights. She also discusses cognitive testing as part of decentralized trials, the rol…
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Removing Barriers to Pharmaceutical Accessibility & Affordability Worldwide with Dr. Dhiren Thakker, Founding President and CEO at Med Aditus
40:57
40:57
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40:57
Dr. Dhiren Thakker, Founding President and CEO at Med Aditus, shares his insights into how blockchain and other leading-edge technologies can help revolutionize pharmaceutical manufacturing in sub-Saharan Africa and globally. He will also explore current threats to global health and the role of technology in mitigating some of the health challenges…
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Digitalizing Self-Care to Empower Patients with Jonathon Carr-Brown, Chief Operating Officer at Healthily
34:25
34:25
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34:25
Jonathon Carr-Brown, Chief Operating Officer at Healthily, shares how they are redefining the relationship between retailers and over-the-counter pharmaceutical companies with their customers, and how a digitally-enabled Pre-Primary Care Health Sector promoting self-driven care can reduce the burden on primary and emergency care globally. To find o…
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Consumer-driven Healthcare in the Digital Age with Dr. Gil Blander, Co-founder & Chief Scientific Officer at InsideTracker
55:38
55:38
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55:38
Dr. Gil Blander, Co-founder & Chief Scientific Officer at InsideTracker, explores consumer-driven healthcare, the use of big data and AI for creating personalized health protocols, the trillion-dollar “longevity economy,” and how approaches like blood biometric-based aging and longevity analysis play into the longevity market. To find out more abou…
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