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Political Candidates are Personal Brands; 7-Eleven Stores in the U.S. are Changing stores to be more like Japan; On Running hires Zendaya; Zuckerberg is now a bro; Unbranding of Abercrombie & Fitch
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İçerik bryan elliott and Bryan elliott tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan bryan elliott and Bryan elliott veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
In this episode we talk about the branding of American politicians; How Seven Eleven stores in the U.S. might start looking more like the stores in Japan; On Running hires Zendaya to help them get to Gen Z; Now Mark Zuckerberg is a bro; The unbranding of Abercrombie & Fitch and much more!
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About Bill Harper:
Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford
Bill is the Chief Creative Officer & CEO of WMH.
Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve.
About Bryan Elliott:
Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain. He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.
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