How to Survive the New Recession; Joe Gebbia's new company Samara; Will Nike's new killer ad save the brand? What Hawk Tuah girl should do next; is HYROX the next 3rd Place?; How Ilona Maher took over the Olympics
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In this episode we talk about personal branding during the start of what looks like our next major recession; Joe Gebbia's new company Samara; Will Nike's new killer ad save them from the death spiral? Women's rugby star takes over the Olympics and much more!
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About Bill Harper:
Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford
Bill is the Chief Creative Officer & CEO of WMH.
Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve.
About Bryan Elliott:
Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain. He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.
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