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İçerik Fitness Marketing Agency Limited tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Fitness Marketing Agency Limited veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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How To Upscale Your Sales Process As An Online Coach
Manage episode 414195770 series 3561632
İçerik Fitness Marketing Agency Limited tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Fitness Marketing Agency Limited veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
This week we were joined by Dan Poulter, owner of Fitness Business Coaching. Dan started in the fitness industry as a PT in 2008 and went fully online in 2018. We learn how Dan set up his mentorship programme to help other coaches and PTs become online coaches, and reflect on the online coaching space and the impact of online coaching since 2020 in the fitness industry. In this episode, we explore Dan’s journey in the fitness industry, and how he went from working 80-hour weeks as a PT, to mentoring other PTs and coaches. Dan explains the sales process he gets his clients to follow when conducting their sales pitches to potential clients. We delve into all aspects of the sales process and easy pillars to follow to improve your sales. As well as this, we look at presenting yourself as an online coach and what information and content to have on your social media platforms. Key Highlights:
…
continue reading
- Dan’s journey in the fitness industry and how he began his mentorship program.
- Understanding the standard at which you should be selling, and what you should be selling.
- How to improve your Instagram profiles as a coach.
- Choosing a platform to contact your prospective client.
- Case studies of Dan’s clients.
- How to book clients in as a PT.
- Sales process and factors ensuring a sale.
- Objections within sales and how to tackle them.
86 bölüm
Manage episode 414195770 series 3561632
İçerik Fitness Marketing Agency Limited tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Fitness Marketing Agency Limited veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
This week we were joined by Dan Poulter, owner of Fitness Business Coaching. Dan started in the fitness industry as a PT in 2008 and went fully online in 2018. We learn how Dan set up his mentorship programme to help other coaches and PTs become online coaches, and reflect on the online coaching space and the impact of online coaching since 2020 in the fitness industry. In this episode, we explore Dan’s journey in the fitness industry, and how he went from working 80-hour weeks as a PT, to mentoring other PTs and coaches. Dan explains the sales process he gets his clients to follow when conducting their sales pitches to potential clients. We delve into all aspects of the sales process and easy pillars to follow to improve your sales. As well as this, we look at presenting yourself as an online coach and what information and content to have on your social media platforms. Key Highlights:
…
continue reading
- Dan’s journey in the fitness industry and how he began his mentorship program.
- Understanding the standard at which you should be selling, and what you should be selling.
- How to improve your Instagram profiles as a coach.
- Choosing a platform to contact your prospective client.
- Case studies of Dan’s clients.
- How to book clients in as a PT.
- Sales process and factors ensuring a sale.
- Objections within sales and how to tackle them.
86 bölüm
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×1 The Formula Of The UK’s Top SGPT Gym 1:50:59
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1:50:59https://www.instagram.com/jerome.bolze // https://www.instagram.com/madisonsofficial https://www.instagram.com/charliehorton In this episode, we welcome Jerome from Madisons in West Sussex. Jerome shares insights on crafting a premium fitness experience, using marketing and sales strategies to drive growth, and delivering unparalleled value to clients. Discover how his team has refined every aspect of their operation—from organic content to lead management and retention systems—to build a thriving gym business. Whether you’re looking to improve your trial-to-member conversions or master cost control, this episode is packed with actionable advice. Key Highlights - Why personalisation is key to trial-to-member conversion. - Crafting 30-day trials that maximise retention. - How organic content and engagement drive local gym growth. - Overcoming the challenges of scaling a gym business. - The importance of cost control for member satisfaction. This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency If you would like to watch our episode with Jake and Tyler from the Madisons team, Click here: https://fitnessmarketing.agency/building-a-thriving-gym?sl=podcastdescription #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness…
1 How To Get More Qualified Leads & Customers From Your Meta Ads 54:20
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54:20https://www.instagram.com/mrbenjamindavis Click this link to receive your FREE Sales Objection Cheat Sheet delivered straight to your front door: https://fitnessmarketingagency.com/sales?sl=podcastsales To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo ?sl=poddescription . In this episode, Toby, FMA’s paid ads manager, shares his secrets for mastering Meta ads in 2025. Managing £2 million in ad spend annually and strategising for over 400 clients, Toby knows what works. From perfecting your front-end offers to nurturing leads and boosting sales skills, we’ll uncover the strategies that can transform your ad performance and increase your ROI. Whether you’re a gym owner or online coach, these actionable tips will change how you approach paid ads forever. Key Highlights: Why higher prices drive better ad performance. The difference between warm leads and Meta leads. The sales skills you can’t afford to ignore. How to interpret key metrics in your ad dashboard. Create a marketing calendar that keeps leads flowing. Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness #onlinecoaching…
1 30%+ Profit Margin Gym Set Up 30:32
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30:32https://www.instagram.com/imdanmoore Click this link to receive your FREE Sales Objection Cheat Sheet delivered straight to your front door: https://fitnessmarketingagency.com/sales?sl=podcastsales What does it take to build a £70k/month gym business with 30% profit margins? In this exclusive talk from FMA’s Leeds Mastermind, Dan Moore, owner of DM Elite in Inverness and Nairn, breaks down the systems, strategies, and decisions that let him step out of his business while still achieving predictable, scalable success. From his second site’s rapid growth to his clear financial insights, Dan offers a no-nonsense look at what it takes to build a sustainable, profitable gym business. Key Highlights - How Dan grew to £70k/month with 30% profit margins. - The systems that let him step out of daily operations. - Why defining roles for staff creates scalable growth. - Breaking down Dan’s expenses and profit strategies. - How to align your business model with your long-term goals. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=poddescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency 00:00:00 - Introduction 00:00:04 - The Journey of Dan Moore 00:00:17 - Breaking Down the Business 00:00:45 - The Evolution of the Business 00:01:30 - The Business Model 00:02:04 - The Role of the Owner 00:03:04 - The Importance of Revenue 00:08:45 - The Business Structure 00:10:33 - The Financial Breakdown 00:12:53 - The Ratios for Profit 00:16:19 - The Growth of the Business 00:17:32 - Personal Financial Goals 00:18:59 - Business Strategy 00:20:45 - Intermission and Advertisement 00:21:13 - Discussion on Membership and Attrition Rate 00:22:19 - Discussion on Expansion and Second Location 00:22:59 - Discussion on Roles and Responsibilities 00:25:43 - Discussion on Marketing and Sales 00:27:10 - Audience Questions 00:29:46 - Conclusion…
1 The Steps Needed To Sell More Of Your Product/Service 2025 33:39
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33:39https://www.instagram.com/charliehorton https://www.instagram.com/lukebrobinson_ In this episode, recorded live at the Aviva Stadium in Dublin 7th March 2024, FMA’s Head of Growth, Charlie Horton, and Sales Expert Luke Robinson bring you their talk, Sales Snipers. This client-only session from our Dublin Mastermind dives deep into the art of precision sales—how to be accurate, efficient, and effective in your sales process. Join Charlie and Luke as they break down strategies that will empower gym owners and online coaches to sharpen their sales skills, target the right prospects, and dramatically improve conversions. Key Highlights: Why your sales process needs precision and efficiency. How to pinpoint your ideal prospects with accuracy. Unlocking the right sales tactics for gym owners and coaches. The key to scaling your gym business through better sales. Why mastering sales fundamentals is non-negotiable for growth. If you would like a FREE Sales Objections Book and Flow Chart delivered straight to your front door, click this link: https://fitnessmarketingagency.com/sales?sl=podcastsales To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=poddescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency 00:00:00 - Introduction 00:00:03 - Offering a Free Resource 00:00:27 - Introduction to the Episode 00:00:39 - Case Study: Luke's Sales Coaching 00:01:01 - Breakdown of Mitch's Sales Process 00:02:04 - Discussion on Sales Consistency 00:03:24 - Mitch's Reflection on Sales Process 00:04:19 - Discussion on Sales Conversion 00:06:13 - Increasing Sales Volume 00:08:27 - The Importance of Self-Analysis 00:11:27 - Chris's Sales Experience 00:15:11 - Chris's Reflection on Farming 00:16:22 - The Concept of Farming in Sales 00:16:49 - Understanding Hunting and Farming in Sales 00:19:03 - The Importance of Farming Leads 00:19:37 - The Value of Old Leads 00:20:43 - The Workflow of Priorities 00:22:40 - Objection Handling Exercise 00:23:00 - Overcoming Objections 00:26:49 - Handling 'I Need to Think About It' Objection 00:29:58 - Q&A: Low Pickups 00:32:12 - The Importance of Consistency in Sales 00:32:52 - Closing Thoughts 00:32:56 - End of Discussion #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness…
1 How The Top 1% Of Gyms Deliver Coaching 1:23:00
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1:23:00https://www.instagram.com/craigmasseycoach https://www.instagram.com/charliehorton In this episode, Craig Massey, Head of Education at PFCA, dives into what it truly means to be a coach. Beyond the surface-level practices of sets, reps, and trends. Craig reveals the deeper layers of coaching philosophy, principles and practices that define lasting client relationships. Discover why relating to clietns is essential, the art of coaching as a craft, and how gym owners can create a coaching first culture that drives business growth. Key Highlights - Why your coaching should start with philosophy, not practice. - The three pillars of effective coaching: philosophy, practices and principles. - How to balance commun ity impact with personalisation in training. - The art oif investigating, integrating, and influencing as a coach. - How coaching as a craft redefines gym culture and client retention To find out more about Fitness Marketing Agency and how we can help your fitness business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=poddescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency If you want to check out The PFCA, Industry-Lead Education For New And Established Fitness Professionals Who Want To Upgrade Their Skills, Have More Impact And Build A Thriving, Profitable Career... Use this link: https://www.thepfca.com/…
1 The Art of Gym Marketing in 2025 1:21:49
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1:21:49In this episode, Ben and Charlie dive into the marketing strategies that will define gym success in 2025 and beyond. They explore the critical balance between short-term tactics and long-term strategies, revealing how gym owners can stand out in a crowded market. Discover why focusing solely on immediate sales might be sabotaging your future growth and how value-driven marketing can position your gym as the go-to choice in your community. Whether you run a small brick-and-mortar studio, a large facility or and online coaching business, this episode is packed with actionable insights to future-proof your business success. Key Highlights - Harvesting crops vs. planting seeds: Building a long-term strategy. - Speak the language of your marketplace, not your peers. - Organic vs. paid marketing: Why you need both. - Direct response vs. brand marketing: Striking the right balance. - How your sales strategies can nurture prospects into loyal clients. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb…
1 How To Master Sales In Your Fitness Business 56:22
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56:22Episode Description: In this episode, we dive deep into the art and psychology of selling fitness with Luke Robinson, a seasoned sales expert whose unconventional journey has shaped how gyms close deals today. We explore common mindset blocks, the importance of belief systems, and how gym owners can transform "bad leads" into lifelong clients. Whether you struggle with objections or think sales is “sleazy,” this conversation will challenge your perspective and sharpen your skills. Tune in to learn how sales mastery can be the game-changer your fitness business needs. Key Highlights: - Why gym sales begin with your belief system. - The truth about 'bad leads' and how to handle them. - Why fitness objections are just broken mindsets to fix. - The power of consistent follow-ups for closing more deals. - Transforming sales from boring to impactful for gym owners.…
1 SGPT Gyms - 500K Road Map! 1:42:30
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1:42:30In this insightful episode, Jenz Robinson, co-owner of the PFCA and Gym Owner Network, sits down with Ben Davis to reveal the 10 mistakes that keep gym owners stuck. From clinging to outdated models to avoiding difficult conversations, Jenz breaks down common pitfalls and offers actionable advice for gym owners and online coaches. With lessons from helping hundreds of gyms worldwide improve their products, teams, and services, this no-nonsense discussion is a must-listen for those ready to scale their business, overcome fears, and define success on their own terms. Key Highlights Is marketing without a solid product killing your growth? Why your business model could be killing your potential. The systems that are redefining what premium fitness looks like. How hiring the right staff changes your entire business trajectory. Why facing churn and tough conversations leads to better clients. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=poddescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb Connect with Jenz Robinson on Instagram: https://www.instagram.com/coach_jenz/?hl=en-gb Marchon Gyms: https://www.instagram.com/marchon/?hl=en-gb PFCA: https://www.instagram.com/the.pfca/?hl=en-gb Gym Owner Network: https://www.instagram.com/gymownersnetwork/?hl=en-gb…
1 The Key Systems That Powered €40K+ Months in Gym Business 1:27:34
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1:27:34In this episode, we dive into the journey of a gym owner who scaled his business from struggling profits to achieving €40K months consistently. Discover the strategies that transformed his operations, focusing on systems, client tracking, and the power of business mentorship. He shares his key lessons in scaling sustainably and maintaining a steady revenue stream, even during fluctuating months. Tune in for insights on how to grow your gym using a data-driven, methodical approach. Key Highlights: How to grow from 35 to 175 clients and hit 40k months. Systems and mentorship are the key to overcoming stagnation. Tracking KPIs and using CRM tools helped scale faster. The importance of balancing team workload and member satisfaction. How focusing on one great facility is more powerful than expansion. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=podcastdescription . Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb Connect with Gavin and his gym on Instagram: https://www.instagram.com/coach_gavin_coleman/?hl=en-gb https://www.instagram.com/peak.health/?hl=en-gb This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC…
1 Crack the Code to Elite Gym Memberships: £400/Month & Beyond 1:35:35
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1:35:35In this episode, we sit down with James McLaren, owner of Eventus22 in Bury St. Edmunds, to explore his transformative journey in the fitness industry. From opening a 1,300 sq ft facility in 2018 to running a state-of-the-art 4,300 sq ft gym today, James shares how he overcame hiring challenges, pricing mistakes, and product quality issues to turn his business into a high-performing facility charging up to £400 per month. Learn the strategies that doubled his conversion rate, improved client retention, and made his gym the best it’s ever been. Key Highlights: How to restructure the onboarding process to address service gaps. The pivotal shift from £200 to £400 per month memberships. Why over-50s are the ultimate target demographic for gym growth. Lessons learned from a £200,000 gym redesign and team overhaul. How sales training, tracking and CRM’s transform lead conversion rate. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=jamesmclarenpod Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb Connect with Kevin and his gym on Instagram: https://www.instagram.com/jamesmc.e22/?hl=en-gb https://www.instagram.com/eventus22_fit/?hl=en-gb This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC…
1 How To Grow Your Gym Despite Heavy Competition 54:00
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54:00In this episode, we sit down with Kevin from Hurley Fitness, a gym based in Ely, Cambridgeshire, that’s experienced incredible growth by focusing on two crucial pillars: mindset and systems. Kevin talks about the transformation from burnout to building a thriving fitness business, emphasising the importance of personal development, community, and serving the right demographic. Discover how Hurley Fitness stands out from the competition with a unique approach to strength training, customer relationships, and mindset, and learn how focusing on both business systems and personal growth led to incredible results. The mindset transformation that helped grow SGPT gym to 110 members. How to tap into the 50+ demographic to build lasting success. The power of a clear, consistent membership offer. Why focusing on strength training, not weight loss, is a game-changer. How community-driven marketing strategy fuels growth. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=kevpoddescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb Connect with Kevin on Instagram: https://www.instagram.com/hurley_fitness_ely/?hl=en-gb This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC FBDA helps fitness businesses that are in despair & help take them to full repair, transform your gym into a thriving profitable business that works for you: https://www.thefbda.com/…
1 Fitness Entrepreneur Success: 30 to 200 Gym Members 1:15:50
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1:15:50In our latest podcast episode, Richard Roach, owner of Fortified in Buckingham—a highly successful, independent high-street gym that flourished after a significant rebrand—shares invaluable insights on the importance of self-accountability and clarity in your vision. In the competitive world of fitness, taking ownership of your gym business is essential for growth and success. With his personal experiences as a backdrop, Richard encourages gym owners to move away from blame and towards proactive solutions. Key Highlights From struggling to thriving: Richard’s rebrand success with Fortified Gym. Why letting go of “business baggage” fuels growth and stability. How fear of judgment can prevent you from achieving your goals. Taking control of your finances: the power of disciplined business choices. Building a lifestyle that supports your gym’s vision—not the other way around. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth ?sl=richardpod Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb Connect with Richard on Instagram: https://www.instagram.com/rich_roach/?hl=en-gb Connect with Fortified on Instagram: https://www.instagram.com/fortifiedgym/?hl=en-gb If you want to find out more information about our partner Gym Owner Network, Click the link below: https://www.gymownernetwork.com/ This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC…
1 The Real Reason Why Every Gym Worldwide Should Consider HYROX Right Now 1:00:49
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1:00:49In this episode, we chat with Frank and Eddie from HYROX, a fitness movement that’s become a global sensation. HYROX offers gyms a unique opportunity to affiliate with a powerful brand that boosts community engagement and retention. Frank and Eddie explain how gyms can leverage HYROX to enhance their services, attract new members, and host their own HYROX events, creating an additional revenue stream. With access to exclusive events, training materials, and brand visibility through the HYROX gym finder, HYROX-affiliated gyms stand out as top choices for fitness enthusiasts seeking a new challenge. Find out how partnering with HYROX can elevate your gym's success. Key Highlights: How HYROX is revolutionising gyms by offering members a clear, competitive fitness challenge. HYROX’s rapid growth from 700 to 16,000 athletes, driven by smart marketing and strategy. What exclusive perks and new revenue streams gyms gain by affiliating with HYROX. How HYROX Academy helps coaches improve client performance with tailored training. The scarcity strategy of HYROX events creates higher demand for affiliated gyms. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=hyroxpodyt Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb Connect with HYROX on Instagram: https://www.instagram.com/hyroxuk/?hl=en-gb This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below: https://ptqualification.com/pt-certification…
1 Why Gym Owners Need This Simple Formula: Patience and Passion 1:25:56
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1:25:56In this episode, we sit down with John Lark, a pioneering force in the fitness industry, who has been transforming clients' lives in Ireland since 2001. John shares his incredible journey from freelance personal trainer to running a successful SGPT gym. He dives into the philosophies that have shaped his approach, the importance of continuous learning, and the value of focusing on one location before expanding. With insights into client relationships, staff development, and innovative marketing strategies, John provides valuable lessons for gym owners and fitness enthusiasts alike. Join us to discover how a commitment to results and community can redefine success in the fitness industry. Key Highlights: Insights from a successful gym owner with 20 years of experience in the industry. The power of patience and obsession in achieving long-term success. How John merged rehabilitation with SGPT to enhance client results. Strategies for maintaining high retention rates with an 80% conversion. Developing a supportive and accountable team culture in the gym. How to understand and meet clients where they are in their fitness journey. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=johnlarkyt Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb Connect with John and his gym Sphere Fitness on their Website: https://spherefitnessstudio.com/ This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below: https://ptqualification.com/pt-certification This episode is also sponsored by Fitness Business Development Academy, to find out more, you can find them using the link below: https://www.thefbda.com/…
1 The One Rule This 24-Year-Old Followed to Build a Thriving Gym 1:32:37
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1:32:37In this episode, 24-year-old Dean McMahon shares how he transformed Embassy Gym from an open gym model into a hybrid success. Dean talks about his shift from offering open gym services to building a strong coaching program with SGPT, managing 300 open gym members and 105 PT clients. He also delves into the challenges and triumphs of running a high-quality facility and how having a dedicated sales staff member has allowed him to scale and fine-tune his business. Dean also shares his roadmap to success, utilising skilled mentorship and immense self-discipline to drive Embassy to new heights. If you're a gym owner looking to increase revenue and improve your service offerings, this episode is packed with actionable insights. Key Highlights: The habits of a young gym owner who skyrocketed to success in 9 months. How to look after and care for 300 open gym and 105 Personal Training clients. Transitioning to SGPT to offer a more scalable and profitable coaching model. Finding, hiring, and training a full-time sales member to drive growth. The layout needed for a high-quality open gym with personalised coaching. Improved sales strategies with help from FMA, driving significant revenue. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=deanpodcast . Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb . Connect with Dean on Instagram: https://www.instagram.com/coach_dmc_/?hl=en-gb . This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below: https://ptqualification.com/pt-certification .…
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