Producing a branded podcast is only part of the job; promoting it effectively is the other. Minh Le is vice president at DVL Seigenthaler, a Finn Partners PR, integrated marketing, and advertising firm responsible for producing popular podcasts like Around the Barrel, the official podcast for Jack Daniel's. Minh joins us to share tips on how to pro…

Compelling content converts current listeners into future customers. Brian Grant, assistant vice president for marketing and communications at Odyssey Behavioral Healthcare, joins us to discuss how to build engaging content that connects with an audience and draws them back to hear more. He explains how he uses different forms of content to pair wi…

Well-crafted copy brings the listener to your brand. Lucas Hendrickson, a freelance writer, former journalist, and host of the Jack Daniel’s branded podcast, Around the Barrel, joins us to explore the importance of scripting out as much of your episode as possible and offers tips on how to write creative and engaging intros and outros for your epis…

The music behind your brand’s message matters. Jess Grommet is a touring musician, composer, and producer whose work has appeared in numerous podcasts, including this one! Jess joins us to explain how even from the background, your choice in music can help boost your brand’s message. He also shares how to use it intentionally as a storytelling devi…

A poorly prepared interview guest can tank your entire episode. David Condos Tjornehoj, producer and host of several podcasts, joins us to discuss the importance of sourcing and preparing the right guests for your show, how their stories can help represent your brand’s message and the best ways to connect with your audience by creating a space for …

The quality of your audio can make or break your show. Robb Wenner, marketing manager at Auralex Acoustics and an industry leader in acoustical treatment products designed to improve the quality of sound recordings, joins us to discuss why high-quality audio matters to build trust with your listeners. He also offers ideas for how podcasters can tac…

New listeners are hard to find, but not when you invite the right guests to your show. Grant Jenkins, former director of marketing at the 5by5 Agency, shares how to expand the reach of your brand’s message by selecting a guest who will not only connect with your existing audience, but also bring your show some of theirs. He offers a checklist for q…

Strategic content design is crucial for the success of a branded podcast. Emily Siner, news director at Nashville Public Radio, is responsible for the production of numerous broadcast shows and podcasts. She joins us for a conversation on the importance of designing content with the target listener in mind, sharing tips on everything from episode l…

Effective sales marketing has evolved way beyond just cold-calling new clients. Joe Pulizzi, “the godfather of content marketing,” founder of the Content Marketing Institute, and host of the Content Inc. podcast, has been helping branded businesses tell unique stories through their advertising, building solid customer relationships along the way. H…

Brands are turning to podcasts to boost their reach and connect with customers. Jeff Brown, a broadcast veteran and host of the popular podcast Read to Lead, joins us for a conversation on how brands can grow their businesses, find new customers, and engage with their audiences on a more personal level. Find out why there’s never been a better time…

One of the best ways to grow your brand is through creating genuine connections with your audience. Marc Apple, founder of Forward Push, leads an award winning inbound marketing agency that drives success for local brands in markets across the United States. Marc shares how podcasting can help you successfully build a “know, like, and trust” factor…

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What kind of crazy show is this that breaks all our expectations for a branded podcast? It's short, like absurdly short. It's infrequent, like whenever. It's narrowly focused, like so insider. And it could have been an email. That's all because it's experimental – a playful means for delivering quick, but important, updates to our clients in a way …

Hear from industry leaders and experts in podcasting and content marketing as they help us navigate the often tricky process of producing a professional sounding branded podcast. You’ll learn how to succeed in launching a show capable of bringing more value to your business's brand. We’ll cover the five most crucial steps, from content design to es…