This podcast is designed to bring you the systems, habits and secrets that top-performing professionals use to build a life of wealth and freedom. Each episode is packed with the lessons learned, systems and knowledge that each guest has used to create a successful business and life. To subscribe and get email updates on new episodes and trainings visit: www.loanofficerwealth.com To get a free 25-minute video training program that shows you how to fill your calendar with qualified sales appo ...
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From Zero to $100M: How Jimmy Hobson Built a Winning LO Team with Coaching, AI, and Social Media
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25:06In this episode of The Loan Officer Marketing Podcast, we sit down with the unstoppable Jimmy Hobson to dive into how he’s built a powerhouse mortgage business—training new loan officers from scratch, embracing AI, and using social media to generate seven-figure results. Jimmy shares the exact systems, tools, and mindset shifts that helped him go f…
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How Loan Officers Can Attract Top Listing Agents by Putting Their Homes on TV – Featuring Kevin Bilberry
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21:57Want to win more agent relationships and grow your business? In this episode, Kevin Bilberry, founder of MoveTube, shares how loan officers can help listing agents win more deals by showcasing their properties on streaming TV platforms like Roku and Amazon Fire. Here’s what you’ll learn: The Simple Tool to Get Listings on TV – Discover how MoveTube…
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How LO CRM’s Power Dialer Helped Frank Garay Close 4 Deals in Just 2 Hours!
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25:01In this episode, Frank Garay shares his game-changing experience with the LO CRM Power Dialer, revealing how he made 79 calls, had 34 conversations, and secured 4 deals in just 2 hours!Here’s what you’ll learn: The Power of High-Speed Calling: Frank walks through how the Power Dialer slashed his call time while increasing engagement and conversions…
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How Amy DeBusk Used AI & Referrals to Grow from 0 to 6 Loans a Month.
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40:46In this episode of The Loan Officer Marketing Podcast, Chris Johnstone sits down with Amy DeBusk to discuss how she reignited her mortgage business after a tough 2023 and is now closing 100% of her loans through referrals. Amy shares her proven strategies for generating more loans, leveraging AI for lead qualification, and scaling her business usin…
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How to Land More Loans & Build Realtor Partnerships Like a Pro – Paul Abraham’s Proven Strategies.
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47:34In this episode of Loan Officer Marketing, Paul Abraham—an industry veteran with over 31 years of mortgage experience—reveals the secrets to building a thriving mortgage business. Paul shares why most new loan officers struggle, how to proactively generate business instead of waiting for referrals, and how social media can be a game-changer in buil…
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11 Realtor Referral Relationships in 30 Days with Steve Smith & Chris Johnstone
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13:41In this episode of The Loan Officer Marketing Podcast, we dive into a powerful strategy that helped our guest, Steve, generate 11 new potential qualified realtor referral relationships in just one month! Steve shares his unique approach to networking with real estate agents by leveraging open houses, personal engagement, and strategic follow-ups. W…
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How Vincent Queen Booked 6 Top Realtors & Built a Referral Pipeline Using AI & Podcasting
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18:34In this episode of The Loan Officer Marketing Podcast, Vince Queen reveals how he used AI and podcasting to book 6 top-producing real estate agents in just one month—creating a steady stream of referral opportunities. He shares his exact process for securing high-value conversations, positioning himself as a mortgage expert, and turning interviews …
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Nate Carver and Chris Johnstone - How to Get More Referrals.
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26:40In this episode of Loan Officer Marketing podcast, Nate Carver shares his proven strategies for building a successful mortgage business through innovative marketing, proactive networking, and disciplined sales practices. Tune in to learn: The Power of Postcard Strategy: How Nate's postcard marketing campaign targets recent homebuyers and uses AI-dr…
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Leverage Your Network, Calls, and A.I. Systems to Scale from 5 to 50 Loans Per Month.
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33:58In this episode, Chris Johnstone and Carl White dive deep into the key strategies that top-producing loan officers use to scale their business efficiently. If you're stuck closing just a handful of loans each month and want to break through to the next level without working more hours, this episode is packed with actionable insights that can transf…
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Closing More Mortgage Deals with Smarter Referrals & A.I Workflows
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26:52In this episode, host Chris Johnstone dives into how loan officers can leverage AI to generate more referrals and create value for their clients and partners. With 87% of mortgage deals coming from referrals, Chris shares actionable strategies to use AI tools like Chat GPT to enhance your marketing efforts, build stronger relationships, and streaml…
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AI, Automation, and Loan Officer Referral Strategies
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54:15Welcome to episode 4 of the Loan Officer Launch podcast series! In this episode, host Chris Johnstone reveals the groundbreaking strategies that are transforming how successful loan officers generate business in 2025. Discover why 87% of funded loans come from referrals, and learn the automated systems that are helping loan officers work smarter, n…
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How to use AI in your Mortgage Social Media
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32:54Welcome to episode 3 of the Loan Officer Launch podcast series! In this episode, host Chris Johnstone walks you through the essential steps to building a powerful digital brand that attracts and converts more mortgage clients. If you’re getting referrals but not closing as many deals as you should, your online presence might be the missing piece. L…
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How AI Automation Can 4X Your Mortgage Business | AI-Powered Follow-Ups & Systems
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27:50In this episode of Loan Officer Launch, Chris Johnstone takes you beyond manual mortgage marketing and shows you how to automate your business with AI-powered systems. If you've ever experienced the Loan Officer Roller Coaster, where business fluctuates due to inconsistent lead generation, this episode will help you create a steady stream of referr…
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7 Profitable Loan Officer Pathways to More Deals Using AI
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36:13In this episode of Loan Officer Launch, Chris Johnstone, breaks down the seven most profitable pathways to grow your mortgage business using AI—without chasing cold leads or spending a dime on ads. Discover how automation and AI can help you scale referral-based relationships, generate high-quality leads, and transform your brand's online presence.…
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Federal Reserve Rate Announcement Analysis with Dan Habib from MBS Highway
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35:15Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode of the Loan Officer Marketing Podcast, we sit down with Dan Habib from MBS Highway/Highway.ai to unpack the latest market updates, explore the transformative role of AI in the mortgage industry, and gain valuable insights for loan office…
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How Rob Miller Closed 67 Loans in a Month: AI Tools, Strategies, and Agent Relationships.
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17:51Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode of the Loan Officer Marketing Podcast, Rob Miller shares his incredible journey of scaling his loan volume to an impressive 67 loans in a single month. From leveraging cutting-edge AI tools to fostering strong relationships with real est…
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Tony Umholtz's $2 Billion Success Story: From NFL Kicker to Mortgage Powerhouse
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23:02Tony Umholtz's $2 Billion Success Story: From NFL Kicker to Mortgage Powerhouse Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode of the Loan Officer Marketing Podcast, we dive into the inspiring journey of Tony Umholtz, who transitioned from a career in football to becoming a top-produ…
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Loan Officer Marketing Podcast - Chris Interviews Todd Bookspan
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25:21Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. Join Todd Bookspan on the Loan Officer Marketing Podcast as he shares powerful strategies for loan officers, covering mindset, time management, database leverage, and AI tools to boost efficiency and business growth. Don’t miss these essential insights!…
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How We Get 5 Qualified Real Estate Agent Referral Appointments Per Day, Every Day.
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33:10Welcome to the Loan Officer Marketing Podcast! In today’s episode, hosts Chris Johnstone and Carl White are joined by Jennifer Woodland, a standout in our concierge program, for an in-depth chat on appointment setting. They’ll reveal powerful strategies to help loan officers make the most of their time and increase closings by building valuable rea…
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How MMA & Call Stars Helped Vickie Lasher Close $3.2 Million by Making Calls to Past Customers.
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10:59Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In today’s episode, we sit down with powerhouse Loan Officer Vickie Lasher, who shares her incredible journey back into the industry after a year and a half break. Vickie reveals her step-by-step prospecting approach and the true value of staying connec…
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How Loan Officers Are Doubling Their Production with Free Daily Coaching from the Loan Officer Breakfast Club with Frank Garay.
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17:54Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone welcomes Frank Garay from the Loan Officer Breakfast Club! They dive deep into the incredible resources available for loan officers, including the daily coaching sessions that have transformed the way professio…
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From 3 to 8 Deals a Month: How Kyle Guldenpfennig Doubled His Loan Production with LO CRM & Automation
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28:50Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host, Chris Johnstone and Kyle Guldenpfennig dive deep into the strategies fueling Kyle’s impressive growth in the mortgage industry. Starting the year at 3-4 loans per month, Kyle now averages 7-8 and has ambitious plans to hit 16…
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How Andrew Added 8 New Deals to His Pipeline in 1 Week Using The Daily Success Plan (DSP)
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19:29Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone is joined by Andrew Cebulskie, President of Lynx Financial Group. Watch as Chris speaks with Andrew about… How Andrew added 8 new deals to his pipeline in one week by consistently following the DSP. Why protect…
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How a Loan Officer Can Close More Deals Using Power Dialer and AI Automation with Loan Officer CRM
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20:37Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. Looking to boost your mortgage business? Building strong, lasting relationships with real estate agents is key to growing your pipeline. In this episode, we’ll show you how Loan Officer CRM simplifies the entire process—automating your outreach, schedul…
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How Ryan Pope booked 50 appointments in just three weeks… Psst, the Loan Officer A.I. CRM helped.
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21:50Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone dives into the incredible success story of Ryan Pope, who booked 50 appointments in just three weeks. We’ll break down his winning strategies, including how he made 494 calls, had 190 conversations, and turned …
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Building Relationships, Not Transactions: Al Hensling's Secrets to Long-Term Success in Mortgage Lending
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22:22Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone sits down with Al Hensling, ranked #25 on Scotsman Guide's Top Originators list, to discuss the keys to long-term success in the mortgage industry. In this episode, we discuss: - Building a Referral-Based Busin…
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How Edwin Oquendo Drives Massive Growth with Concierge Services and The Loan Officer CRM
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31:01Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, we sit down with Edwin Oquendo to dive into his experience with the Concierge Program for Loan Officers and how it's helped him scale his business. Edwin shares how he’s been able to focus on what he does best—engaging clients and closi…
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Leveraging AI in Mortgage Marketing: Insights from Megan Anderson on Prompt Engineering and Strategy
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18:39Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone dives into the world of artificial intelligence with expert Megan Anderson from highway.ai. Join us as they discuss how prompt engineering is revolutionizing the mortgage industry and marketing strategies. Key …
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How to Leverage Relationships with Top Realtors – Featuring Devin Dubuc
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29:09Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone sits down with Devin Dubuc to discuss the transition from consumer direct marketing to focusing on realtor relationships. Devin shares insights on how he leverages the Mortgage Marketing Animals (MMA) community…
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AI in Action: How Ryan Marks Leveraged Technology to Close Deals
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33:09Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone interviews Ryan Marks, a seasoned mortgage professional with nearly two decades of experience. Ryan shares his journey in the mortgage industry, from working for big banks to becoming an independent broker. He …
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How Much Money Can a Loan Officer Make
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28:05Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone discusses essential strategies for loan officers to achieve success in the mortgage industry. He emphasizes the importance of tracking key metrics such as database numbers, referral partner numbers, referrals f…
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How AI is Shaping the Real Estate & Mortgage Industry with Chris Johnstone & Dennis Wells
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27:10Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone shares insights on the impact of artificial intelligence on the mortgage and real estate industry. He discusses the evolution of Google's algorithms, emphasizing the importance of local SEO and the role of AI i…
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Mastering the Fundamentals: A Roadmap to Mortgage Business Success
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27:49Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone discusses the essential components of building a successful mortgage business. He emphasizes the importance of daily discipline, philosophy, systems, team building, and leadership in achieving growth and succes…
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Converting Online Leads into Deals with A.I.: Insights from Chris Johnstone.
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18:08Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In the latest episode of the Loan Officer Marketing podcast, we dive deep into how AI is changing the game for turning online leads into real business opportunities. Chris Johnstone shares some great tips on how to boost your online lead conversion rate…
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Getting More Loans Through SEO
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39:25Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your hosts Chris Johnstone and Carl White discuss SEO strategies for loan officers and mortgage marketing. They cover the importance of SEO in generating more loans, focusing on referral partners, SEO, and online leads. They also emphas…
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Building Referral Relationships Through Database Marketing
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19:43Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone discusses the importance of effective database marketing for loan officers. He emphasizes the significance of utilizing past customers, past leads, and personal connections in your database marketing strategy. …
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From Database Marketing to Social Media: Rebecca Richardson's Journey to Success
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41:25Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone, and guest Rebecca Richardson talk about her journey as a loan officer, starting from her entry into the industry after buying her first house. She discusses her growth in the field, emphasizing the importance …
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The Ultimate Guide to Automated Appointments with Realtors
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25:55Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone discusses a revolutionary AI and automation-based system designed for qualified real estate agents. The system aims to help loan officers generate appointments with realtor referral partners efficiently. By uti…
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The Power of Online Reviews in Mortgage Business
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25:34Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone interviews Jeff Schneller, part owner of Corby Mortgage, a top 200 mortgage company in the country. Jeff shares insights on his successful business model, which includes generating 50% of his business from past…
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Mastering Mortgage Marketing: A Conversation with Dante Royster
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24:05Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone sits down with Dante Royster, a top 200 mortgage broker in the country, who shares valuable insights on the current market trends and strategies for success. Dante discusses the importance of building relations…
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Scaling Mortgage Business with Referral Partners and Automation
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22:54Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone interviews Brendan McKay, who shares insights on the successful strategies that led him to climb the ranks in the Scotsman's Guide. They delve into Brendan's focus on referrals, his process for nurturing relati…
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How To Double Your Lead Conversions with A.I.
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41:44Loan Officer Marketing Podcast Ep.138 Join us for an exciting episode of “The Loan Officer Marketing Podcast,” as we explore the transformative power of artificial intelligence (AI) in the mortgage marketing. Frank Garay, along with Chris Johnstone and Carl White, will guide you through the incredible ways AI is changing how loan officers do their …
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How Jason Scott Booked 11 Mortgage Application Appointments in Just 7 Days
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37:36Tune into our latest podcast episode where we catch up with Jason Scott, an expert Mortgage Broker, known for empowering clients and excelling in the mortgage industry. Jason dives into how his top-ranking Google profile generates high quality mortgage leads, boasting a remarkable conversion rate that doubles the success of traditional referrals. H…
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How To Make any Income You Want From Your Mortgage Business.
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32:29In today's episode of the Loan Officer Marketing Podcast, Chris Johnstone dives deep into how mortgage professionals can redefine their approach to business to not just survive but thrive in the changing landscape of the mortgage industry. This episode offers a wealth of knowledge. From the power of envisioning your ideal day to actionable steps fo…
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Scaling Success: Scott Valins on Closing $172+ Million in Loans as the Co-Founder & CEO of GoRascal Inc.
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37:12Tune in to our latest episode where we sit down with Scott Valins. He is the co-founder and CEO of GoRascal Inc., who ranks #14 on the Scotsman guide in 2023 with over $172 million in closed loans. They explore Scott's journey from his start in 2004 to building Go Rascal into a successful brokerage, focusing on innovative recruitment strategies and…
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$60M+ in Closed Loans: Mortgage Insights & Strategies with Linda Fleischmann
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21:35Tune in to our latest episode where we sit down with Linda Fleischmann. Linda Fleischmann owns Stress Free Mortgage and wrote 'How to Have a Stress Free Mortgage.' Known for making mortgages easier, she ranked 37th in the Scotsman Guide 2022 and 68th in 2023. Linda shares her journey from a part-time teller to owning Stress Free Mortgage, offering …
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Leveraging AI for More Deals and Appointments in Your Mortgage Business | Ep. 133 with Steve Kyles & Chris Johnstone
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21:36Leveraging AI for More Deals and Appointments in Your Mortgage Business | Ep. 133 with Steve Kyles & Chris Johnstone Loan Officer Marketing Podcast Ep.133 Tune in to our latest episode where we sit down with Chris Johnstone & Steve Kyles. In this insightful episode, we delve into the transformative power of AI within the mortgage industry, highligh…
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When are Rates Going to Drop? Mortgage Rate Update 2024 with Barry Habib and Chris Johnstone
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28:17Loan Officer Marketing Podcast Ep.132 Tune in to our latest episode where we sit down with Barry Habib. He is a renowned American entrepreneur and the CEO of MBS Highway. He is celebrated as a best-selling author and a three-time recipient of the Crystal Ball Awards for his accurate forecasts in the real estate market. Habib is also recognized for …
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Jeff Miller's Journey to $167M+ in Closed Loans and Industry Insights, Ranking 16th on Scotsman's Guide.
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32:56Tune in to our latest episode where we sit down with Jeff Miller, an influential figure in the mortgage world, currently ranking at an impressive #16 on Scotsman's Guide. Jeff, who has closed over $167 million in loans, shares valuable insights on topics like cultivating a solid client network, the importance of positive customer feedback, adapting…
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$41M+ in Closed Loans: Learn Matthew Moreno's Strategies and Mortgage Marketing Insights
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17:49In this must-watch episode, we sit down with Matthew Moreno, a seasoned mortgage lending expert, unveils his journey and strategies in the dynamic world of mortgage lending. Perfect for loan officers and mortgage brokers, this podcast offers practical tips and industry insights that resonate with professionals at every level. Matthew Moreno is curr…
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