En iyi Secrets To Scaling podcastleri (2025)

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Ep 628: The Amazon “Halo Effect” – How TikTok & Meta Ads Fuel $100M+ Sales with Ken Freeman 29:09

6d ago29:09

29:09

Send us a text Amazon brands are playing the WRONG game. Most sellers think Amazon is all about PPC, rankings, and conversions… but the real winners are running TikTok and Meta ads to fuel their Amazon growth. This is called The Halo Effect—and if you're not using it, you're losing sales to competitors right now. In this episode, I sit down with Ke…

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Ep 627: How to scale on YouTube in 2025 With THE YouTube ads expert! (everything you didn’t know) 34:59

11d ago34:59

34:59

Send us a text In this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West sits down with returning guest Brett Curry, CEO of OMG Commerce, to dive deep into YouTube ads—one of the most underutilized yet powerful tools for e-commerce brands. If you've been questioning whether YouTube is worth your ad dollars, this episode will change y…

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Ep 626: The 4-Part Formula for Scaling TikTok Shop Ads the Right Way 9:17

15d ago9:17

9:17

Send us a text Scaling TikTok Shop ads isn’t about increasing ad spend and hoping for results. It’s about strategy, execution, and timing. In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure. This approach ensures that every ad dollar is working for you, not against you. By the end of this episode, yo…

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Ep 625: The 4 BEST Ways to Sell on TikTok Shop (Most Brands Get This Wrong!) 8:38

17d ago8:38

8:38

Send us a text TikTok Shop is exploding with opportunities—but most brands are doing it all wrong. In this episode, I break down the four key ways to sell on TikTok Shop and how to maximize each one for growth. Whether you’re just getting started or looking to scale, these strategies will help you increase conversions, attract top affiliates, and d…

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Ep 624: 25% Tariffs on Canada and the US… What E-commerce Brands Need to Know 11:36

22d ago11:36

11:36

Send us a text The 25% U.S. import tariff is here—now what? If you sell products from Canada or Mexico into the U.S., your costs just skyrocketed overnight. But instead of panicking, let’s focus on solutions. In this episode, Jordan West breaks down exactly what you need to do to protect your margins, rethink fulfillment, and keep your business pro…

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Ep 623: 7 ways to Scale to 100k/month on TikTok Shop 17:19

26d ago17:19

17:19

Send us a text TikTok Shop isn’t just another e-commerce trend—it’s a land grab, and brands that move fast will dominate. Just like early Facebook ads in 2015, Amazon FBA in 2012, and Instagram’s organic reach in its prime, TikTok Shop is that next big opportunity. Right now, TikTok is rewarding sellers with massive organic reach, lower seller fees…

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Ep 622: The Foolproof Strategy to Land Your First TikTok Shop Sale 12:58

29d ago12:58

12:58

Send us a text Making your first sale on TikTok Shop doesn’t have to be complicated! In this episode, Jordan West walks you through 10 actionable steps to land that first sale quickly. From picking the right product to leveraging TikTok's powerful affiliate and live-selling features, this episode is packed with proven strategies to help you succeed…

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Ep 621: Email Marketing Ain’t Dead—But You Might Be Doing It Wrong (With Rytis Lauris) 40:21

1M ago40:21

40:21

Send us a text Buckle up because today’s episode is packed with gold. I’ve got Rytis Lauris, CEO and co-founder of OmniSend, on the pod, and let me tell you—this guy has been in the e-commerce automation game for over a decade. With more than 120,000 customers worldwide, OmniSend is changing how brands do retention marketing, and today, we’re break…

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Ep 620: How This CMO Took a Leather Brand from $3.5M to 9 Figures (Without Overcomplicating Marketing) with MacCoy Merkley 46:15

1M ago46:15

46:15

Send us a text Ever wonder what it takes to scale a brand from $3.5M to nine figures? In this episode, I sit down with MacCoy Merkley, CMO of Portland Leather Goods, to break down exactly how they did it—without relying on overcomplicated marketing tactics. MacCoy started at Portland Leather Goods seven years ago, back when they were just a small E…

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Ep 619: How One of the LAST Sock Factories in America is Winning this 2025 with Nate Banks 36:01

1M ago36:01

36:01

Send us a text Meet Nate Banks—a third-generation sock manufacturer who’s keeping American-made socks alive while playing the DTC game like a pro. Back in the day, there were over 130 sock factories in the U.S. Now? Just two remain. And Nate runs one of them. How did he survive while everyone else disappeared? Simple: He adapted. In this episode, w…

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Ep 618: TikTok Shop Profit Secrets-- Mastering Commission Structures for Growth with Jordan West 11:46

2M ago11:46

11:46

Send us a text If you’re running a TikTok Shop or working with affiliates, understanding commission structures is critical for maximizing profits. Many brands make costly mistakes when setting commission rates, leading to lost revenue despite high sales. In this episode, Jordan West breaks down the two key commission models—Standard Affiliate Commi…

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Ep 617: Cracking the Code on Ad Performance with Phoenix Ha, AdBeacon 35:25

2M ago35:25

35:25

Send us a text The world of e-commerce advertising is evolving. Phoenix introduces us to the potential of understanding pre-purchase behaviors, enriching unidentified traffic, and why post-iOS 14.5 represents a chance for clean marketing innovation. In this episode, Jordan West with Phoenix Ha, the visionary behind Ad Beacon. Discover the pivotal s…

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Ep 616: 7 E-Commerce Brands, Millions in Revenue—Here’s What I Learned with Jordan West 10:40

2M ago10:40

10:40

Send us a text Discover the importance of focusing on strategies and products that work, rather than chasing every new opportunity. Jordan shares a compelling story about finding gold and resisting the urge to dig elsewhere. In this episode, Jordan West, despite the glamorous perception, Jordan reveals the roller coaster of wins, losses, and the cr…

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Ep 615: 3 TikTok Shop Mistakes Holding Your Brand Back (and How to Avoid Them) with Jordan West 6:58

2M ago6:58

6:58

Send us a text TikTok shop demands a unique strategy combining creators, viral content, and paid ads. Start by partnering with creators as your sales team, not influencers, and build strong relationships. Avoid mass outreach; focus on meaningful connections with 50 to 100 creators who resonate with your brand. In this episode, Jordan West gets into…

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Ep 614: TikTok Shop For DTC with Jordan West 19:18

2M ago19:18

19:18

Send us a text The power of creator partnerships is undeniable. Identify top TikTok creators, develop co-branded pages, and ensure seamless transitions to boost conversions on your eCommerce platforms. Audit your TikTok efforts, identify top creators, and amplify with paid ads. Safeguard your investments and maintain revenue despite platform change…

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Ep 613: Applovin - Is it Worth The Hype? with Jordan West 9:36

2M ago9:36

9:36

Send us a text AppLovin is redefining ad space with unskippable, sound-on video ads in mobile games. Experience captivating, immersive environments. Currently in the US, it's ideal for high-spending ecom brands ready to elevate their game. In this episode, Jordan West gets into the evolving landscape of e-commerce advertising, with a focus on the e…

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Ep 612: E-commerce Brands - Do This To Succeed In 2025 with Jordan West 13:30

2M ago13:30

13:30

Send us a text In 2025, building your own dedicated community is more crucial than ever. It helps you stay resilient against algorithm fatigue and rising ad costs. Whether it's Facebook Groups, Discord, or Mighty Networks, your community's home should resonate with where your audience already spends their time. In this episode, Jordan West gets int…

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Ep 611: What Happens If TikTok Goes Away? with Jordan West 15:15

2M ago15:15

15:15

Send us a text TikTok's integration into pop culture and its unparalleled reach have made it a powerhouse for organic growth and viral success. However, its potential disappearance could trigger significant shifts in audience attention and advertising strategies, with brands and creators needing to reposition their strategies across alternative pla…

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Ep 610: Facebook Ads Armegedon - What is Happening on Meta in 2025? with Jordan West 18:15

3M ago18:15

18:15

Send us a text A massive shift that's about to shake up the ecommerce world—Meta’s new restrictions targeting brands in sensitive sectors like health, wellness, and finance. These changes impact how data is collected and used, and they could drastically affect your ad strategies on platforms like Facebook and Instagram. In this episode, Jordan West…

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Ep 609: Is TikTok Shop the Next Shopify or Amazon? Discover the Growth Secret! with Jordan West 13:33

3M ago13:33

13:33

Send us a text The ripple effect of TikTok Shop transcends its platform, boosting visibility across sales channels. Consider its potential impact on your broader e-commerce strategy. In this episode, Jordan West gets into the world of TikTok Shop, a platform that's making waves in social commerce across North America. Have you been pondering whethe…

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Ep 608: What’s Gonna Happen In 2025? with Jordan West 11:20

3M ago11:20

11:20

Send us a text Get ready for live shopping to become a staple on platforms like Instagram and Meta. With new affiliate portals, it's time to explore how you can benefit from this trend. In this episode, Jordan West gets into his bold predictions for the ecommerce landscape in 2025. From the rise of live shopping and the revolutionary impact of Meta…

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Ep 607: January 19th - Tiktok Doomsday with Jordan West 8:11

3M ago8:11

8:11

Send us a text With former President Trump opposing a complete ban and exploring alternatives, TikTok's future remains a hot topic. The possible divestment or sale could reshape the landscape of social commerce. In this episode, Jordan West gets into a timely and critical topic for ecommerce enthusiasts and business owners alike: the future of TikT…

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Ep 606: Andrew Faris On 2025 - The Outlook Is…, AJF Growth 41:56

3M ago41:56

41:56

Send us a text Peek into a head-turning conversation comparing the daily utility of Meta Ray-Bans versus Apple's Vision Pro. How do these technologies influence branding and consumer engagement? We've got first-hand accounts that might just reshape your tech investments. In this episode, Jordan West with Andrew Faris, who began his e-commerce adven…

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Ep 605: How To Use Neuroscience To Scale Your E-commerce Brand with Dr. A. K. Pradeep, Sensori.AI 47:04

4M ago47:04

47:04

Send us a text Discover how neurotransmitters like dopamine and serotonin play a pivotal role in influencing consumer desires and trust. We also delve into the power of cognitive simplicity, the rule of threes, and the evolutionary principles that guide consumer behavior. In this episode, Jordan West with Dr. Pradeep gets into an enlightening discu…

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Ep 604: How Social Commerce Will Change E-commerce in 2025 with Jordan West 10:25

4M ago10:25

10:25

Send us a text Social commerce is the future – get on platforms like TikTok shop now or risk being left behind. Expect Facebook ads to get tougher and YouTube ecom to explode. In this episode, Jordan West brings out his crystal ball to predict the landscape of ecommerce for 2025. Tune in as Jordan discusses the rising importance of social commerce …

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Ep 603: My 2025 AI Tech Stack For E-Commece with Jordan West 9:10

4M ago9:10

9:10

Send us a text From leveraging Phantom AI for abandoned cart recovery, utilizing Canva's AI suite for creative scaling, to implementing custom GPTs for enhanced productivity—grab your notebooks and get ready to transform your business. In this episode, Jordan West gets into the dynamic world of AI tools that are transforming the ecommerce landscape…

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Ep 602: Tiktok Shop - How To Build A High GMV Creator Network with Jordan West 10:26

4M ago10:26

10:26

Send us a text Understand why social commerce is not just a trend but the future of brand building over the next five years. Whether it's TikTok, Meta Shops, or YouTube Shopping, these platforms are revolutionizing the way we connect and sell. In this episode, Jordan West gets into the transformative power of creating a creator community for social…

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Ep 601: Tiktok Shop 2024 - My 3 Phased Approach with Jordan West 10:17

4M ago10:17

10:17

Send us a text Unleash the potential of your brand on TikTok Shop. From product validation to scaling with creators, the journey offers endless opportunities. Start with ads, build creator partnerships, and watch your sales soar. In this episode, Jordan West gets into the world of social commerce with a spotlight on TikTok Shop. Jordan unveils his …

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Ep 600: Why The ASOM Pod Hates TikTok Shop (And Why They’re Wrong) with Jordan West 53:44

4M ago53:44

53:44

Send us a text We're celebrating our 600th episode—a special milestone featuring four brilliant minds and the evolution of our strategy that took us to astonishing growth. Dive deep into discussions of cultural shifts and generational shopping behaviors. In this episode, Jordan West gets into a dynamic discussion featuring a star-studded lineup of …

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Ep 599: Easy PR for DTC Brands - Step by Step with Gloria Chou, PR LLC 30:23

4M ago30:23

30:23

Send us a text The power of the CPR pitching method, and her philosophy of generosity in business. We dug deep into the evolving landscape of PR and discussed how small businesses can break into big media without hefty budgets. In this episode, Jordan West with Gloria Chou, a small business PR coach who is redefining how brands approach public rela…

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Ep 598: Triple Whale - Do You Actually Need It in 2024? with Maxx Blank, Triple Whale 33:31

4M ago33:31

33:31

Send us a text Discover how Maxx turned setbacks into stepping stones, overcoming supply chain woes and financial turmoil, only to emerge with Madison Braids—a brand that skyrocketed to a $3 million triumph. Imagine having the insights to double, even triple your ROI with laser-focused strategies; this episode holds the keys to that paradigm shift.…

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Ep 597: E-Commerce Finances - How To Stay Cash Flow Positive in 2024 with Jake Lerner, Revenued 25:28

5M ago25:28

25:28

Send us a text With rising costs and constrained capital availability, we discussed the shift from pursuing "unicorn" startups to a keen interest in consistently profitable businesses. In this episode, Jordan West with Jake Lerner gets into the unique and dynamic world of business financing. Together, they explore the intricacies of managing cash f…

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Ep 596: TikTok Shop Halo Effect - How It Works And Why with Mina Elias, Trivium Group LLC 39:37

5M ago39:37

39:37

Send us a text In the dynamic landscape of online business, scaling your brand isn't just an ambition—it's an art. If you've achieved the remarkable milestone of 6 to 8-figure sales, you're on the brink of something even bigger. Your story is already impressive, but imagine where it could lead with the right guidance. In this episode, Jordan West w…

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Ep 595: Tools To Crush BFCM - Influencer Gifting with Jordan West 9:38

5M ago9:38

9:38

Send us a text Innovate your gifting strategy by offering influencers incentives based on post impressions using tools like Refundnel. This ensures your investment translates into measurable visibility. In this episode, Jordan West gats into the essential tools to dominate your Black Friday sales strategy with a focus on influencer seeding and gift…

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Ep 594: How To Recession-Proof Your Brand with Edwin Carrion, Carrion Investment Group 27:26

5M ago27:26

27:26

Send us a text We'll unpack recession-proof strategies and the importance of mentorship to avoid costly mistakes. Plus, explore the role of spirituality and belief in driving innovation and personal growth. In this episode, Jordan West with guest Edwin Carion, a self-described "god made millionaire." Together, they unravel the intricacies of buildi…

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Ep 593: 2024 TikTok Shop Launch Strategy with Jordan West 9:20

5M ago9:20

9:20

Send us a text Identify your top 3 SKUs and run targeted ads to increase sales. Building up the GMV on these SKUs is essential before engaging with mega affiliates. In this episode, Jordan West gets into the world of TikTok Shop. Whether you're just getting started or looking to scale your presence, his here to share valuable insights on creating a…

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Ep 592: Software To Crush Black Friday - Part 1 - Loyalty and Gift With Purchase with Jordan West 9:49

5M ago9:49

9:49

Send us a text The transformative power of cutting-edge apps designed to enhance your Shopify store's performance. Whether you're running a budding new venture or a massive brand, these tools are tailored to meet your needs. In this episode, Jordan West gets into showcasing an app that stands out for its innovative approach to loyalty and targeted …

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Ep 591: Attribution and Sources Of Truth - What Platforms To Believe with Michael True, Prescient AI 35:34

5M ago35:34

35:34

Send us a text Imagine the confidence you'll gain by making informed, forward-looking decisions and forecasting with accuracy using machine learning. We discuss the shift from granular metrics to a grander perspective that focuses on your marketing efficiency ratio—knowledge that can keep your brand ahead of the curve. In this episode, Jordan West …

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Ep 590: What Is Going On In E-commerce In 2024? with Raul Galera, Referral Candy 33:33

6M ago33:33

33:33

Send us a text We're uncovering vital trends impacting your business decisions—from the rise in marketing budgets to the power of agencies in shaping strategies. We'll explore consumer behavior shifts, particularly within millennial families, and delve into how seasonal trends like back-to-school shopping can influence your bottom line. In this epi…

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EP 589: TikTok Shop 2024 - The Only podcast Episode You’ll Need To Listen To with Jordan West 58:52

6M ago58:52

58:52

Send us a text We'll explore how integrating TikTok Shop with DTC strategies and Amazon can create a "halo effect" to boost sales across platforms. We'll also cover leveraging influencer and affiliate marketing, with tips on attracting top creators and why ads should wait until you've built a solid affiliate base. In this episode, Jordan West is a …

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EP 588: E- Commerce Turnaround - How To Save A Clothing Company With Bryant Jaquez, Bums & Roses 33:32

6M ago33:32

33:32

Send us a text Explore the essential role of strong leadership in scaling businesses, drawing from principles like the "21 Irrefutable Laws of Leadership." Bryant will share his incredible journey, from revamping a struggling women's apparel brand to leading the marketing powerhouse at Bethel Music and navigating the dynamic environment of The Adve…

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Ep 587: Co-Founder Of Chubbies - How To Scale Operations in 2024 with Kyle Hency, GoodDay Software 33:05

6M ago33:05

33:05

Send us a text The challenges of managing expansive inventories and supply chains, and how Good Day simplifies these complexities for larger brands moving away from spreadsheet-based operations. In this episode, Jordan West with guest Kyle Hensey, co-founder and former CEO of Chubbies, now a pioneer in e-commerce solutions with Good Day Software. K…

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Ep 586: Everything You Need To Know About Blogs For Ecommerce 2024 with Steven Schneider, TrioSEO 28:39

6M ago28:39

28:39

Send us a text TikTok is playing a bigger role in e-commerce, but its closed-loop attribution can be tricky, making it tough to track conversions directly—yet, it still drives sales on platforms like Amazon thanks to a powerful halo effect. In this episode, Jordan West with guest Steven from TrioSEO. We'll explore the complexities of customer journ…

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Ep 585: Net 180 - Cashflow Hacks From APE Investor with Grayson Cross, WKND Digital 33:33

7M ago33:33

33:33

Send us a text Explore cash flow strategies, like leveraging pre-sales for inventory, using ad platform invoicing, and credit extensions to scale e-commerce businesses. Personal insights highlight supplier negotiation, inventory management, and low-risk financing for growth. In this episode, Jordan West with guest Grayson Cross gets into the nuts a…

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Ep 584: Q4 24 - Google Ads - Everything You Need To Know with Shri Kanase, Yoru Marketing 28:17

7M ago28:17

28:17

Send us a text Understanding that the learning in Google Ads happens at the account level rather than the ad set level, which differs from Facebook ads. Responding to changes in Google's advertising platform due to increased competition and a shift towards a focus on quality score and user interaction, rewarding unique and engaging content. In this…

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Ep 583: AI CX And Sales Agents - 10x Your Teams Output with Franco Bonifaz, PHNTM AI 36:15

7M ago36:15

36:15

Send us a text We uncover the pivotal role of AI in changing the landscape for startups, with Franco sharing his insights on leveraging technology to scale businesses. Together, we explore the challenges and opportunities in e-commerce, uncovering strategies to tackle abandoned checkouts and personalized customer engagement. In this episode, Jordan…

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Ep 582: E-commerce Data for 2024 - The Ultimate Episode with David Dokes, Polar Analytics 38:42

7M ago38:42

38:42

Send us a text Uncover the true power of cutting-edge data solutions and AI-driven insights as David delves into Polar Analytics' revolutionary plug-and-play data stack. Gain invaluable knowledge about creating a reliable source of truth for data activation, enabling you to make impactful decisions and drive revenue with ease. In this episode, Jord…

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Ep 581: How To Double Your Email List In 2024 with Jordan West 10:16

7M ago10:16

10:16

Send us a text The concept of using a pop-up to offer discounts in exchange for learning about your brand's story and values is a fresh and effective approach to customer engagement. In this episode, Jordan West unveils a game-changing tool that is revolutionizing email and SMS capture for ecommerce brands. He shares his discovery of a pop-up tool …

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Ep 580: YouTube + Shopify - Everything You Need To Know with Jordan West 10:34

7M ago10:34

10:34

Send us a text The game-changing announcement that YouTube Shopping is now integrated with Shopify. Discover why this is a massive opportunity for ecommerce brands and how it can revolutionize your approach to social commerce. In this episode, Jordan West gets into the game-changing world of YouTube shopping and its integration with Shopify. He dis…

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Ep 579: AI For Email - 1 hour To One Minute with Jordan West 15:22

7M ago15:22

15:22

Send us a text Discover the power of seamless integration with Shopify and Klaviyo, enhancing efficiency and personalization in your email marketing strategy. It's all about leveraging tech to amplify your brand's reach. The importance of regular email communication and the potential benefits of using the recommended tool for efficient, cost-effect…

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