En iyi Marketing Teams podcastleri (2024)

1
69. The first 12 months in a CMO Role with Bev Bury CMO at Flinders University 36:02

3d ago36:02

36:02

In this episode, you will discover: A game plan to approach your first 12 months in a CMO role. How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation. The strategies and techniques Bev implemented to build a strong team cul…

1
Questions to answer before you scale a cybersecurity company with Ross Haleliuk, author of Cyber for Builders 48:32

5d ago48:32

48:32

Are your cybersecurity solutions truly addressing the market’s top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influence a cybersecurity leader’s success? In this conversation, we discuss: Challenges faced by early-stage startups in aligning their products to market ne…

1
68. The surprising key component of high-performance marketing teams | Discover the must-have ingredient for an innovative, collaborative, effective team 18:30

11d ago18:30

18:30

In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent. From battling hierarchical structures to overcomi…

1
RSAC Innovation Sandbox Finalist: Bedrock Security with CEO, Pranava Adduri 16:11

14d ago16:11

16:11

In this conversation, we discuss: - 👉 The challenges of scaling enterprise data security effectively. - 👉 Bedrock Security's innovative AI-driven solutions for cybersecurity. - 👉 Bedrock's plans for a successful go-to-market year in 2024. About our guest: Pranava Adduri is the CEO and Co-Founder of Bedrock Security. With a dynamic background in dat…

1
RSAC Innovation Sandbox Finalist: Mitiga with CTO, Ofer Maor 14:35

16d ago14:35

14:35

In this conversation, we discuss: 👉 How Mitiga addresses security gaps in cloud environments 👉 The importance of simplifying complex security operations data for faster response times 👉 Emerging trends in cybersecurity threats for 2024 and how companies should prepare About our guest: Ofer Maor, the CTO and co-founder of Mitiga, brings his extensiv…

1
RSAC Innovation Sandbox Finalist: Rad Security with CEO, Brooke Motta 12:24

17d ago12:24

12:24

In this conversation, we discuss: 👉 Brooke’s adventurous start from lemonade stands to leading a cutting-edge cybersecurity firm. 👉 The unique approach RAD Security employs to identify security threats before they emerge. 👉 Plans for Rad Security's growth and expansion in the coming year. About our guest: Brooke Motta is the co-founder and CEO of R…

1
RSAC Innovation Sandbox Finalist: P0 Security with CEO, Shashwat Sehgal 16:48

18d ago16:48

16:48

In this conversation we discuss: 🤞 How P0 Security uniquely integrates security without hindering developer workflows. 🤞 The challenges of securing cloud-native technologies and non-human identities. 🤞 P0 Security’s innovative approach to identity governance and administration. About our guest: Shashwat Sehgal is the CEO and co-founder of P0 Securi…

1
67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South Australia 17:25

19d ago17:25

17:25

In this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Australia (UniSA) Sarah leads a marketing and communications team of 80 people and we are delighted to have her back on the podcast to share her leadership experience and insights. Sarah…

1
RSAC Innovation Sandbox Finalist: Harmonic Security with CEO, Alastair Paterson 18:56

19d ago18:56

18:56

In this conversation we discuss: 👉 The inception and innovative mission behind Harmonic Security- 👉 How AI technologies are shaping data protection in cybersecurity. About our guest: Alastair Paterson is the co-founder and CEO of Harmonic Security and a seasoned entrepreneur in the cybersecurity arena. Having previously co-founded and led Digital S…

1
RSAC Innovation Sandbox Finalist: VulnCheck with Jay Wallace, VP of Global Sales 16:45

20d ago16:45

16:45

In this conversation, we discuss: 👉 The unique approach VulnCheck takes to solve cybersecurity issues using less manpower. 👉 The role of machine consumable data in accelerating threat response times. 👉 How VulnCheck’s innovation has made them a finalist at the RSA conference Innovation Sandbox. About our guest: Jay Wallace, the VP of Global Sales a…

1
Unleashing revenue growth when scaling – Roland Siebelink, CEO at Mid Stage Institute 38:39

26d ago38:39

38:39

Are you struggling to align your cybersecurity product with the market's demands? Do day-to-day disagreements in your team hinder overall progress? Are you pondering how to grow sales without diluting your company's focus or overspending? These common issues can be pivotal in either propelling a cybersecurity startup to success or leading it to an …

1
66. Agile Marketing in Action: UniSA’s Marketing Transformation 40:30

1M ago40:30

40:30

This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover: How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategi…

1
Build trust without hyperbole: 3 vendors that get it right with Scott Taschler - Cybersecurity Product Marketer 35:42

1M ago35:42

35:42

Have you ever felt that hyperbolic language in your cybersecurity messaging might be doing more harm than good? Are you looking for ways to improve your marketing approach to resonate with today's savvy buyers? How can your company's messaging inspire trust rather than skepticism in a crowded cybersecurity marketplace? In this conversation, we disc…

1
65. Optimising marketing teams: Lean marketing vs Agile marketing approaches 17:04

1M ago17:04

17:04

In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing. The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education. Ty explains how…

1
Positioning Your Cybersecurity Brand to Stand Out - Shlomi Ashkenazy, Positioning Expert at Cybellum 45:48

1M ago45:48

45:48

Are you struggling to set your cybersecurity company apart in a crowded market? Do you find it challenging to communicate your product's unique value to the right audience? Are you curious how storytelling and personality can revolutionize your brand's image? In this conversation, we discuss: 👉 Crafting a competitive edge and message in saturated c…

1
Hot Marketing Topics for Sales - Gianna Whitver, Co-Founder, Cybersecurity Marketing Society 50:15

2M ago50:15

50:15

Are you leveraging your personal brand to boost company revenue? How effective is your intent data in driving targeted marketing efforts? And are you fully capitalizing on opportunities at trade shows like RSA to enhance sales and networking potential? **In this conversation, we discuss:** 👉 The underestimated power of personal branding in sales su…

1
How to adapt to the new cybersecurity buying landscape 47:04

2M ago47:04

47:04

Summary In this episode, Andrew interviews Alan Sanderson, a fractional sales leader with over 25 years of experience in software sales and sales leadership. They discuss the changing buyer's journey in the cybersecurity industry and the importance of an online presence. They also explore strategies for building personal pipelines, crafting value-b…

1
64. How to increase the capacity, agility and strategic focus of your marketing team by reducing BAU (Business as Usual) work 15:01

2M ago15:01

15:01

Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. Ty shares his definition of BAU work being the routine, repetitive work that t…

1
63. Introducing the CMO Leadership Podcast | How top CMO's build high-performing teams 3:37

2M ago3:37

3:37

Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams. In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams. Listen to the short episode to find out how the CMO Leadership Podcast endeavours to provide even more value to curr…

1
62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation 41:54

3M ago41:54

41:54

Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. In this episode, we discuss: What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation How growth hacking extends beyond the traditional boundaries of market…

1
61. Design your marketing team structure to fit your company's growth stage 47:40

5M ago47:40

47:40

Jonathan Metrick, Operating Partner at Sagard joins us on the episode today. In this episode, we discuss: Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022. The research report that Jonathan and co-author Kimberly Whitler…

1
3 Big Decisions that Shaped the Silverfort of Today with Hed Kovetz, CEO and Co-Founder 40:54

5M ago40:54

40:54

**Thought-Provoking Questions:** - How can investing in your employees during challenging times impact your company's long-term success? - What key decisions have shaped your company's direction, and how have they contributed to your revenue growth? - Are you prioritizing long-term partnerships in building your sales channels, and what challenges h…

1
60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign 55:51

6M ago55:51

55:51

Shay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign. In this episode, we discuss: Shay’s leadership strategies and approaches to leading a marketing team at a hypergrowth company. How the mar…

1
59. Why you need a Marketing Operations team and how to build one 53:50

7M ago53:50

53:50

Mike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode. In this episode, we discuss: What Marketing Operations is and how it can turbocharge a marketing team's go-to marketing strategy and help drive revenue Mike clarifies a common misconception about what Marketing Ops is and what they should be responsible for …

1
Don't let the security questionnaire stall your deals with Kayne McGladrey, Field CISO at Hyperproof 47:53

7M ago47:53

47:53

Are you a founder, CEO, leader, or salesperson in the cybersecurity industry? Are you looking to grow your sales and revenue faster? In this episode of the Cybersecurity Startup Revenue Podcast, we dive into one way to avoid having your deals stalled out. 👉 What risks can derail your software development and revenue growth? 👉 How can you optimize t…

1
How does a reseller evaluate cybersecurity vendors - Ricky Martinez from DigitalEra 39:44

8M ago39:44

39:44

**Episode Summary: Ricky Martinez @ DigitalEra** 🤔 Are you a cybersecurity startup looking to accelerate your sales and revenue growth? How can you effectively evaluate new vendors and establish mutually beneficial partnerships? Are delighted customers and partners crucial for your success in the early stages? Tune in to this episode of the Cyberse…

1
How to WOW prospects at your cybersecurity startup (and the story of how it worked with Bill Gates) 15:39

8M ago15:39

15:39

🤔 How can you ensure that prospects truly understand your company's unique value proposition and differentiation? 🤔 What are some common reasons why buyers struggle to understand the differences between cybersecurity vendors in the marketplace? 🤔 How can you engineer "wow moments" in your demos or meetings to make a lasting impression on prospects?…

1
How to build your first channel program with Kimber Garrett 38:26

8M ago38:26

38:26

**Episode Summary:** 🤔 Are you struggling to introduce new technologies to satisfied clients? 📈 Want to simplify your channel program for sales reps? 💼 Curious about balancing partner revenue and innovation? Tune in to this episode of the Cybersecurity Startup Revenue Podcast. 👉 In this conversation, Kimber Garrett, a seasoned channel strategist, s…

1
How to Ramp New Sellers Faster - Cracking the Onboarding Code with EJ Easton 45:42

8M ago45:42

45:42

🤔 Are you struggling to onboard new hires effectively in your cybersecurity startup? 🤔 Do you want to learn how to ramp up new sales reps quickly and make them productive? 🤔 Are you looking for tips to improve your onboarding process and drive revenue growth? 👉 In this conversation with EJ Easton, we dive into best practices for onboarding in cyber…

1
It's not all about ROI or COI! Buyers are emotional humans with John Bissett and Calum Kilgour from Slingshot Edge 50:59

8M ago50:59

50:59

🤔 Wondering why your ROI message isn't hitting home and driving action from prospects? 🤔 Do you want to learn how to identify champions within organizations and align your offerings with their goals? 🤔 Are you wondering how best to connect and work with prospects? If so, this episode is for you! In this conversation, we discuss: 👉 The three dimensi…

1
58. Marketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectiveness 49:02

8M ago49:02

49:02

With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss: The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification …

1
Be Ready to Grow Sales with Partners with Steve Kazan @ Inner Onion 36:36

9M ago36:36

36:36

Are you a cybersecurity company looking to grow your sales and revenue faster? In this episode, we dive into the keys to success with Steve Kazan, founder of Inner Onion. How can you stand out and improve your commitment to your partners? How can you navigate the partner process and achieve quarterly success? And what strategies can be employed to …

1
The Power of Philosophy in Cybersecurity Sales: Mastering Persuasion Without the Pitch 13:16

9M ago13:16

13:16

🤔 Questions for the Audience: - How can mastering the art of being philosophical in your communication make you more persuasive in sales? - What are the three different levels of thinking about problems and how can you use them to connect better with prospects? - How can using philosophical phrases and raising the level of conversation help in gett…

1
Go-to-Market Dispersion: The Hidden Obstacle to Scaling Sales in Cybersecurity Startups 12:47

9M ago12:47

12:47

🤔 Questions for the Audience: - Have you experienced a slowdown in sales growth after scaling your sales team? - Are your sales reps consistently delivering the results you expected? - Do you struggle with maintaining a consistent sales process as your team expands? 💁‍♂️ In this episode, I discuss: 👉 The impact of go-to-market dispersion on sales g…

1
Cracking the Code: Generating Early Revenue and Building a Cybersecurity Sales Team with Omri Weinberg, CRO at DoControl 42:23

9M ago42:23

42:23

**Episode Summary: Omri Weinberg @ DoControl - Growing Sales and Revenue in the Cybersecurity Industry** Are you a founder, CEO, or sales professional in the cybersecurity industry who wants to accelerate sales and revenue growth? In this episode of the Cybersecurity Startup Revenue Podcast, we dive into key strategies and insights from Omri Weinbe…

1
Breaking Barriers: Cybersecurity Startups Are Playing it Too Safe 17:16

9M ago17:16

17:16

In today's episode, Andrew dives into the first inhibitor to growth in the cybersecurity marketplace: playing it too safe. With over 3,400 vendors competing for attention, many companies are falling into the trap of blending in rather than standing out. But fear not, Andrew has gathered insights from interviews and consulting work to share the inno…

1
The Future of Secure Remote Work: Dharmendra Mohan reveals Sonet.io's approach 36:38

9M ago36:38

36:38

In today's episode, we have a special guest joining us: Dharmendra Mohan, the founder of Sonet.io. Dharmendra shares with us his insights and experiences in the world of cybersecurity and remote work solutions. He highlights the challenges faced by both large enterprises and end users when it comes to network security. As remote work and distribute…

1
The Art of Bold Branding: How Kentik is Standing Out with David Klein, CMO 45:46

9M ago45:46

45:46

Today we have a very exciting guest joining us: David Klein, from Kentik. In this episode, we'll be diving into the world of marketing and branding in the cybersecurity startup industry, with a particular focus on the success of Kentik's unique and engaging video adverts. David will share his insights on creating content that resonates with their t…

1
The Road to Product Market Fit: Strategies for Cybersecurity Startups with Baber Amin, COO of Veridium 43:58

10M ago43:58

43:58

In today's episode, we have the pleasure of being joined by Baber Amin, the Chief Product & Operating Officer at Veridium. Baber brings a wealth of knowledge and experience to the table, and in this conversation, he delves into the importance of building partnerships that go beyond mere reselling opportunities. We'll explore the significance of inv…

1
Standing Out in the Crowded Cybersecurity Market: Pingsafe's Strategy for Differentiation with Dhiraj Khare, VP-Sales 41:12

10M ago41:12

41:12

In today's episode, our host, Andrew Monaghan, sits down with Dhiraj Khare from Pingsafe, a leading cloud security platform company. Dhiraj shares some fascinating insights about their journey in the cybersecurity space and the strategies they've employed to drive revenue for their startup. From their memorable first day at Pingsafe, coming from a …

1
From Idea to Investment: Nurturing Early-Stage Cybersecurity Startups with Tim Eades, General Partner @ Cyber Mentor Fund 50:25

10M ago50:25

50:25

Welcome to another episode of the Cybersecurity Startup Revenue Podcast! In today's episode, we have a special guest: Tim Eades, entrepreneur and the CEO of Anetac. But that's not all - Tim also co-founded the Cyber Mentor Fund, a seed fund dedicated to supporting early-stage cybersecurity companies. In this insightful conversation, Tim shares his …

1
Beyond Buzzwords: Crafting Effective Positioning Strategies in the Cybersecurity Startup Space with Bob Wright, Managing Director at Firebrick Consulting 46:39

10M ago46:39

46:39

Welcome back to the Cybersecurity Startup Revenue Podcast! In today's episode, we have a special guest, Bob Wright, from Firebrick Consulting. Bob is a seasoned expert in cybersecurity positioning and strategy, and he's here to share his insights on how startups can drive revenue through effective positioning in the crowded cybersecurity market. In…

1
The Fallacy of MQLs: Why Marketing Qualified Leads Are Dead with Seth Robbins, CRO at Cycode 51:33

10M ago51:33

51:33

Welcome back to the Cybersecurity Startup Revenue Podcast! In today's episode, we have a special guest joining us, Seth Robbins, the CRO of Cycode. Seth is known for challenging the status quo, and today he will be sharing his thoughts on the topic of marketing qualified leads (MQLs) and their relevance in measuring marketing effectiveness. Seth be…

1
57. The First 90 Days with Calendly CMO, Jessica Gilmartin 46:51

10M ago46:51

46:51

Jessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss: How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share) her work plans and objectives. How Jessica managed different impressions between the mark…

1
56. How to get started with Agile Marketing 53:55

11M ago53:55

53:55

with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast In this episode, we discuss the following: Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing The importance of…

1
55. Scaling Agile Marketing using SAFe 49:30

1y ago49:30

49:30

With Melissa Reeve, Co-Founder of the Agile Marketing Alliance In this episode, we discuss: An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation Some key principles of SAFe including the principle of organising agile teams around delivered value How multiple agile teams can perform work in strategic a…

1
Mike Barker, Chief Commercial Officer at HYAS: Building a GTM plumb line for consistent sales success 52:01

1y ago52:01

52:01

On this episode of Sales Bluebird, our guest Mike Barker, Chief Commercial Officer of HYAS shares insights on the importance of aligning sales and marketing strategy in a company. He talks about how his company identified target areas and sectors where they are successful based on data and aligned their messaging and marketing organization towards …

1
215: Building a Successful Sales Team with Nick Degnan, SVP Global Sales at Axonius 51:04

1y ago51:04

51:04

215: Attention all sales leaders who want to build a cohesive team! Have you been misled by these popular myths about building a cohesive sales team through communication and collaboration? Myth #1: A team that agrees on everything is the most cohesive. Myth #2: Communication alone is enough to build a cohesive team. Myth #3: Collaboration should b…

1
214: Enterprise Browsers: Reducing Attack Surface & Saving Money with Moty Jacob, CEO of Surf Security 43:08

1y ago43:08

43:08

214: On this episode of Sales Bluebird we talk with Moty Jacob, the CEO of Surf Security, and we dive into the world of enterprise security, company differentiation, and the rise of browser-based solutions. We begin by exploring an open onboarding process tailored to employees' needs and how important it is for new employees to understand the compa…

1
213: Behind the Scenes: The sales journey of Wiz, the fastest company to reach $100M ARR with CRO Colin Jones 49:17

1y ago49:17

49:17

On this episode of the Cybersecurity Startup Revenue podcast, we talk with Colin Jones the CRO of Wiz, about their incredible journey as the fastest company to reach $100 million in ARR within 18 months. We explore what has been happening behind the scenes at Wiz, particularly within the sales team. Including the mentality of learning and figuring …

Dinlemeye Değer Podcast'ler

Marketing Teams Podcastleri

Dinlemeye Değer Podcast'ler

Hızlı referans rehberi