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Do you have a clear marketing strategy in your business or are you still expecting your administrative assistant to handle all of your marketing on the fly? Listen to this episode to learn how we can support you and your team to add more predictability and consistency to your marketing and sales processes.…
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It doesn't matter if you are an employee or an employer; you might have felt on edge at work lately. Does it feel like work is not working? Are you wondering what is the future of work? Many of us are experiencing being overwhelmed, anxious and straight up fed up with work and the fact that work is not working. What's happening and how do we fix it…
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Just like a company without a strong leader can lose the direction of where everyone should be moving, marketing leadership ensures that all marketing activities are going exactly where they should be – supporting the most important areas of business growth. Listen to this episode to learn about the three tell-tale signs that what you are missing m…
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If you are still worried about what others think of you and your professional performance, so much so that it affects your work, your enjoyment of work, and your overall energy - listen up! Let's have an honest conversation about how to stop this vicious circle and start enjoying your work and the people impacted by the amazing work you do for them…
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How are you adapting to changes happening in your industry? Law firms in BC had to drastically change their business development and marketing strategies because of the insurance model changes in 2021. Law firms will feel the effects of this change in the coming years; listen to this podcast to learn the three marketing steps you can take today to …
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Marketing is one of the most important tools you will ever have to grow a business. Period. Marketing is your communication tool that reaches your target audience and tells them about your amazing services. As your business grows, the complexity of communication grows along with it. You are communicating internally and externally with more people. …
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You are sitting down to create content for social media. You know you have to be consistent, and you are excited to get started. And then blank. Nothing comes to mind. Whether you are creating marketing content for social media or advertising, you must have a strategy and a clear understanding as to why you are doing it for your marketing to be eff…
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You might have already noticed that your Instagram feed is looking different these days. The photos in the feed are bigger and there is more video content than still photos, as you are scrolling through. All of a sudden the space became a bit louder and a bit faster. Listen to this episode to know what we think about this update at Cucumber and wha…
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In this introductory episode #CucumberHelen shares where Cucumber comes from and how Cucumber was named Cucumber, what the future holds for marketing in general, and what are the forgotten synonyms of authenticity and vulnerability that business owners must revive in order to grow.
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