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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Persuasion Secret of this ONE Word Will Change Your Life!
Manage episode 460225099 series 2380551
İçerik prosperwithwayne tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan prosperwithwayne veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Manage episode 460225099 series 2380551
İçerik prosperwithwayne tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan prosperwithwayne veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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Your Persuasion Coach - NeuroPersuasion
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Go to www.YourPersuasionCoach.com
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Your Persuasion Coach - NeuroPersuasion
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1 Language of Persuasion - What Works? 10:28
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Go to www.YourPersuasionCoach.com today!
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Your Persuasion Coach - NeuroPersuasion
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1 The Secrets of Instant Rapport! 13:22
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check it out at https://a.co/d/2zKK1Gc
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Your Persuasion Coach - NeuroPersuasion
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www.YourPersuasionCoach.com From the moment we’re born, society starts handing us a script. Our parents have dreams for us. Our teachers have expectations. Our friends, partners, and even social media seem to whisper—or shout—what we should be doing, how we should look, and who we should become. But here’s the thing: how often do we stop and ask ourselves, “Is this what I want? Is this truly me?” The scary truth is, many of us are living someone else’s version of our lives. We’re chasing dreams that aren’t ours. We’re following rules we never questioned. And we’re molding ourselves into shapes that fit other people’s expectations—while slowly losing sight of who we really are. The Wake-Up Call Imagine this: You’re on your deathbed, looking back on your life. What would haunt you more—failing at something you loved or succeeding at something you hated? It’s a hard pill to swallow, but too many people reach the end of their journey only to realize they’ve been living someone else’s dream. They stayed in a career because it looked good on paper. They followed a path because it was “safe.” They ignored their passions because they didn’t fit the mold. Here’s the truth: If you don’t decide what your life should look like, someone else will decide for you. And spoiler alert—it won’t feel fulfilling. Reflection Exercise So, how do we break free from living someone else’s version of our lives? Here’s an exercise for you. Take a moment and ask yourself these three questions: What do I truly love to do? Forget what’s “practical” or “logical.” What lights your soul on fire? What would I pursue if nobody was watching? If there were no likes, no judgments, no external opinions—what would you do? Whose opinions am I prioritizing over my own? Be honest. Is it your parents? Your friends? Society at large? Write down your answers. This isn’t about judging yourself; it’s about waking up to the influences shaping your life. The Courage to Choose Yourself Living your life takes courage. It’s scary to step away from the expectations of others. It’s uncomfortable to forge your own path. But here’s the reward: When you start living authentically, your life begins to align with who you truly are. You wake up with purpose. You make decisions that feel right in your gut. And you start to attract opportunities, people, and experiences that resonate with the real you. Remember, the people who truly love and support you will celebrate your authenticity—even if it takes them time to understand it. Closing Thought So, I’ll leave you with this: Life is precious. Don’t waste it living someone else’s dream. You have one shot at this, and the world needs the unique, unfiltered version of you . As you move through your day, I challenge you to notice the moments where you’re choosing someone else’s version of your life over your own. Pause. Reflect. And ask yourself, “What would it look like to choose me instead?” Because the moment you start living your life—on your terms—is the moment you truly begin to live.…
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Your Persuasion Coach - NeuroPersuasion
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Discover more at www.YourPersuasionCoach.com Wayne Sutton
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Your Persuasion Coach - NeuroPersuasion
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As you find yourself ready... here are 2 ways I can help you influence yourself, influence others, and help you impact the world: ⠀⠀⠀⠀⠀⠀ 1. Discover how we can help you BUILD and SCALE your coaching business — go to https://www.sellingyourcoaching.com/ 2. Join the “How-To Sell Your Coaching” Facebook Group and connect with others! Go to https://www.facebook.com/groups/416431782084556…
Do You Know How You Made Me Feel? Selling Tips for more go to www.YourPersuasionCoach.com
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Your Persuasion Coach - NeuroPersuasion
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1 A Deep Dive Into Sales Management with Brian Tracy 38:53
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This book, "Sales Management," by Brian Tracy, is a comprehensive guide for sales managers. It offers insights on building successful sales teams, including recruiting, training, and motivating salespeople. Tracy emphasizes the importance of strong leadership, effective communication, and setting clear standards for performance. The book also delves into the psychology of sales success, emphasizing how a sales manager can improve their team's self-esteem and self-image. www.YourPersuasionCoach.com…
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Your Persuasion Coach - NeuroPersuasion
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1 Who Not How... A Deep Dive Into This Powerful Book! 27:54
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Go to www.YourPersuasionCoach.com The book, Who Not How , by Dan Sullivan and Benjamin Hardy, outlines a system for achieving greater success and freedom by shifting your focus from how you do things to who you work with. The authors use the metaphor of Michael Jordan's basketball career to illustrate the importance of having the right team members to achieve greatness, even if you are a highly skilled individual. The book provides practical strategies for identifying and working with other "Whos" who can contribute to your goals, thereby expanding your vision and maximizing your results. It emphasizes the value of creating transformational relationships, based on mutual respect and the willingness to give more than you take. Ultimately, the book encourages readers to view themselves as investments, not costs, and to build a network of "Whos" who can help them achieve their full potential in all areas of life, including business, relationships, and personal growth.…
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Your Persuasion Coach - NeuroPersuasion
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1 A Deep Dive Into RELENTLESS by Tim Grover... 29:53
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Go to www.YourPersuasionCoach.com Book Review: Relentless by Tim Grover Tim Grover’s Relentless is more than just a motivational read; it’s a blueprint for achieving unparalleled success through mental toughness and discipline. Drawing from his experience training elite athletes like Michael Jordan and Kobe Bryant, Grover breaks down the mindset required to become what he calls a "Cleaner"—the top of the top who pushes beyond limits. Grover’s no-nonsense approach offers practical insights and brutal honesty, making it clear that success isn’t about talent alone but about the relentless pursuit of excellence. Whether you're an athlete, entrepreneur, or professional striving for the next level, this book challenges you to rethink your limits and embrace the grind necessary for true mastery. Relentless is a must-read for those looking to go beyond motivation and develop a winning mentality that drives consistent results.…
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Your Persuasion Coach - NeuroPersuasion
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1 Making Decisions and Influencing Decisions - A Deep Dive Into 'Decisive" 22:41
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Decisive - A Deep Dive www.YourPersuasionCoach.com The sources provide a framework for making better decisions, outlining four common decision-making pitfalls and strategies to overcome them. The authors explore common biases, such as the confirmation bias and narrow framing, and offer techniques for generating more options, reality-testing assumptions, and considering the opposite perspective. They also emphasize the importance of using base rates and seeking out those who have already solved a similar problem. Finally, the authors advocate for establishing tripwires to disrupt autopilot behaviors and encourage a conscious reassessment of decisions, particularly when confronted with unexpected challenges.…
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Your Persuasion Coach - NeuroPersuasion
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1 A Deeper Dive Into Copywriting with Sean Voslor 11:54
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A Deeper Dive Into Copywriting with Sean Voslor
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Your Persuasion Coach - NeuroPersuasion
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How We Sold MILLIONS in Coaching With This Simple Framework! If you want to discover how we can help you... join our group at https://www.facebook.com/groups/416431782084556 And be sure to jump over to https://www.sellingyourcoaching.com
Go to https://www.yourpersuasioncoach.com/fractional-sales-management/ and pick up more resources at https://www.sellingyourcoaching.com
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Your Persuasion Coach - NeuroPersuasion
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1 The Nibble - How To Increase Profits Without More Clients... 12:14
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Negotiation secrets that are FUN and make you more money... go to www.SellingYourCoaching.com
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Your Persuasion Coach - NeuroPersuasion
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Discover more at www.SellingYourCoaching.com
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Your Persuasion Coach - NeuroPersuasion
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1 How To Create Leads By Using the ABC Principle - #13 14:21
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Discover more at www.SellingYourCoaching.com
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Your Persuasion Coach - NeuroPersuasion
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1 Unlocking the Secrets of Persuasion: Handwriting Analysis in Sales 15:05
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In this episode, Wayne Sutton shares a humorous yet insightful story that unveils a unique approach to sales and persuasion. Discover how a chance encounter with a handwriting analyst transformed Wayne's sales strategy and led to astonishing results. Wayne delves into the fascinating world of graphology, explaining how understanding the nuances of handwriting can reveal hidden traits about individuals. Whether you're in sales, marketing, or coaching, this episode provides practical tips on leveraging these insights to build stronger connections and boost your business. Join Wayne as he explores the science behind influence and offers actionable advice for creating engaging quiz funnels that captivate your audience. Learn how to use language patterns and elicitation questions to uncover your prospects' true desires and needs. Don't miss out on this game-changing episode that promises to enhance your persuasive abilities and take your sales strategy to the next level. And go to www.YourPersuasionCoach.com…
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Your Persuasion Coach - NeuroPersuasion
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In this eye-opening episode, join Wayne Sutton as he delves into the powerful world of persuasion. Discover the science behind influencing others and yourself by understanding the core elements of beliefs, values, and attitudes. Wayne explains the crucial role these factors play in making decisions and how they can be harnessed to create effective connections. Learn practical strategies to shift attitudes and connect with clients on a deeper level to achieve better results. If you're a coach, consultant, or course creator looking to scale your business, this episode provides invaluable insights to help you succeed. Tune in to transform your approach to persuasion and make a significant impact in your field.…
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Your Persuasion Coach - NeuroPersuasion
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Your ability to persuade others is one of the most powerful resources you will ever discover. During this eye-opening podcast, you'll join Wayne Sutton as you uncover the secrets of influence based upon science and proven in the real world. Today's Episode: Should you use automation? And should you use AI in your automation? Wayne shares a compelling story about a network marketing coach who uses automation to connect and engage with potential clients. Learn how automation can effectively lead prospects to your sales page and why blending it with human interaction is essential. Discover the importance of transitioning from automated systems to personal, human-to-human communication to fully expand your business. Wayne discusses practical examples and provides actionable advice for coaches, consultants, and course creators looking to scale their businesses using a mix of automation and personal touch. Get ready to learn how to use automation to find the right people, make soft introductions, and then bring in your personal expertise to close deals. Tune in to understand why automation is a necessity, but human interaction is irreplaceable in building long-lasting client relationships. For more resources and to see case studies of successful coaching businesses, visit sellingyourcoaching.com . Embrace the power of automation and human touch to change lives and grow your business.…
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Your Persuasion Coach - NeuroPersuasion
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1 How To Build Your Coaching Business Using Short Interviews - #010 12:42
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How To Build Your Coaching Business Using Short Interviews - #010 go to www.SellingYourCoaching.com and www.YourPersuasionCoach.com and enjoy the podcast episode!
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Your Persuasion Coach - NeuroPersuasion
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1 How To Create Invisible TRUST & Rapport! 14:23
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The exact 4 step process to build unconscious TRUST and rapport! Go to www.SellingYourCoaching.com and www.YourPersuasionCoach.com
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Your Persuasion Coach - NeuroPersuasion
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1 The Right & Wrong Way To Use Urgency In Selling Your Coaching - Session #8 14:30
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The Right & Wrong Way To Use Urgency In Selling Your Coaching - Session #8 go to www.sellingyourcoaching.com and be sure to subscribe here!
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Your Persuasion Coach - NeuroPersuasion
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1 Using Office Hours To Sell More Coaching Plus... Selling Coaching - Session #7 15:12
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Using Office Hours To Sell More Coaching Plus... Selling Coaching - Session #7 P.S. As you find yourself ready... here are 2 ways I can help you influence yourself, influence others, and help you impact the world: ⠀⠀⠀⠀⠀⠀ 1. Discover how we can help you BUILD and SCALE your coaching business — go to https://www.sellingyourcoaching.com/ 2. Join the “How-To Sell Your Coaching” Facebook Group and connect with others! Go to https://www.facebook.com/groups/416431782084556…
The TEAM Method To Building Your Coaching Business! Discover how we could possibly help you with our Fractional Sales Team Management Services - go to https://www.yourpersuasioncoach.com/fractional-sales-management/
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Your Persuasion Coach - NeuroPersuasion
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1 Selling Your Coaching Episode #5 - Erasing Imposter Syndrome 12:21
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Selling Your Coaching Episode #5 - Erasing Imposter Syndrome go to www.SellingYourCoaching.com to grab our free resources and remember to follow us on LinkedIn at https://www.linkedin.com/in/coach-wayne-sutton/
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Your Persuasion Coach - NeuroPersuasion
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1 Selling Your Coaching Episode #4 - Unpacking Your Intellectual Property 11:45
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Selling Your Coaching Episode #4 - Unpacking Your Intellectual Property go to www.SellingYourCoaching.com and join our free FaceBook community at https://www.facebook.com/groups/howtosellyourcoaching
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Your Persuasion Coach - NeuroPersuasion
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1 Selling Your Coaching - Attracting Your Ideal Client! 14:20
14:20
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Selling Your Coaching - Attracting Your Ideal Client! go to www.SellingYourCoaching.com and you can book your 1-1 with Wayne @ www.ScheduleWithWayne.com
Y
Your Persuasion Coach - NeuroPersuasion

1 Selling Coaching - The 1st 4 Keys For Success - Episode 2 10:55
10:55
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Discover more at www.SellingYourCoaching.com today and grab your free resources! We help coaches reach their 1st $10K months - and THEN scale.... We have helped clients from "idea" stage to multiple six-figures. And, we have helped established coaches SCALE beyond $1 Million per month... using the proprietary client attraction and Neuro-Persuasion™ sales process!…
Discover more at www.SellingYourCoaching.com today and grab your free resources! We help coaches reach their 1st $10K months - and THEN scale.... We have helped clients from "idea" stage to multiple six-figures. And, we have helped established coaches SCALE beyond $1 Million per month... using the proprietary client attraction and Neuro-Persuasion™ sales process!…
Player FM'e Hoş Geldiniz!
Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.