34. Amanda Yeates & Rebecca Boon | Leader & advisor: How to build a 'social CEO'
Manage episode 377350124 series 3348430
In this episode, host Roger Christie interviews Amanda Yeates, former Deputy Director General at the Department of Transport and Main Roads (TMR) in Queensland and current CEO at SunCentral, Maroochydore City Centre and Rebecca Boon, her former TMR colleague and principal communications and social media advisor.
Together they discuss the importance of building a social CEO and the benefits of leaders and advisors getting active on social media. The conversation delves into topics such as what leaders vs advisors must own, how and why to make the time, and the skills both leaders and advisors need to achieve the best results.
TIMESTAMPS:
[00:02:07] Connecting during the pandemic.
[00:04:21] Connecting with people.
[00:08:42] Deliberate communication and consistency.
[00:12:23] Personal storytelling for engagement.
[00:13:28] The art of storytelling.
[00:18:32] Authenticity in writing.
[00:22:47] Taking calculated risks.
[00:26:39] Acknowledging difficult infrastructure projects.
[00:29:45] Sustainability in transport infrastructure.
[00:32:01] Telling stories of diversity.
[00:35:49] Empowering leaders and unlocking stories.
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TIMESTAMPS:
[00:03:03] LinkedIn for continuous learning.
[00:05:50] Listening to diverse perspectives.
[00:06:22] Community and respectful discourse.
[00:11:22] Negative experience on Twitter/X.
[00:13:07] Public profile and authenticity.
[00:14:10] Generating news from LinkedIn.
[00:17:43] Speaking truth to power.
[00:29:41] Connecting through constructive conversations.
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To subscribe, head to: www.propelgroup.com.au/subscribe
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CONNECT WITH ROGER CHRISTIE
Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie
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