Manage episode 377350124 series 3348430
In this episode, host Roger Christie interviews Amanda Yeates, former Deputy Director General at the Department of Transport and Main Roads (TMR) in Queensland and current CEO at SunCentral, Maroochydore City Centre and Rebecca Boon, her former TMR colleague and principal communications and social media advisor.
Together they discuss the importance of building a social CEO and the benefits of leaders and advisors getting active on social media. The conversation delves into topics such as what leaders vs advisors must own, how and why to make the time, and the skills both leaders and advisors need to achieve the best results. Amanda and Beck share their experiences and insights from their time working together at TMR to build Amanda's online presence, highlighting their successful leader and advisor partnership.
[00:02:07] Connecting during the pandemic.
[00:04:21] Connecting with people.
[00:08:42] Deliberate communication and consistency.
[00:12:23] Personal storytelling for engagement.
[00:13:28] The art of storytelling.
[00:18:32] Authenticity in writing.
[00:22:47] Taking calculated risks.
[00:26:39] Acknowledging difficult infrastructure projects.
[00:29:45] Sustainability in transport infrastructure.
[00:32:01] Telling stories of diversity.
[00:35:49] Empowering leaders and unlocking stories.
Follow Amanda Yeates: linkedin.com/in/amanda-yeates-3b0b6339/
Follow Rebecca Boon: linkedin.com/in/rebecca-boon-25115836/
For more on this episode and the full show notes head to: propelgroup.com.au/podcast/amanda-yeates-rebecca-boon
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
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