32. Brendan Maher, St John Ambulance AU | CEO transition: Navigating social media from one role to the next

Your Digital Reputation

In this episode of Your Digital Reputation, host Roger Christie explores how CEOs should navigate social media when changing roles. He is joined by Brendan Maher, CEO of St John Ambulance Australia, who recently transitioned from leading a 14-year-old organisation to now a 140-year-old one. Together, they discuss the challenges and strategies for managing your LinkedIn presence during a career transition. While there may not be a perfect playbook, Brendan's experience offers valuable insights for CEOs facing or going through similar transitions. Tune in to learn more about effectively using social media in changing roles.

TIMESTAMPS:

[00:00:10] CEOs using social media.

[00:06:14] CEO takes the social media reins. Emergency intervention and moderation.

[00:08:48] Importance of meaningful conversations online.

[00:12:17] Brendan Maher on transitioning his digital presence in his new role.

[00:19:15] Finding your purpose as a leader online.

[00:28:36] The power of digital storytelling.

Follow Brendan Maher on LinkedIn: linkedin.com/in/brendan-maher-53399b6

For more on this episode and the full show notes, head to: www.propelgroup.com.au/podcast/brendan-maher

YOUR DIGITAL REPUTATION PROGRAM:

Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.

For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie

YOUR DIGITAL REPUTATION NEWSLETTER:

And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe

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