Making YouTube Woman-Friendly: Inside Scoop with Desiree Martinez

Women Of Video

In this episode, I spill all the details from my conversation with YouTube about making the platform more woman-friendly. I share my favorite takeaways, like the need for better comment filtering, uplifting women creators, and letting us specify our target audience. We dive into why so many women are flocking to Instagram and TikTok instead of YouTube, and how personalized content recommendations play a big part in that. I’m all in on being a part of YouTube's efforts to make the platform more inclusive, and I’ve got an exciting announcement about an upcoming event for women in video. Tune in to get the scoop and join the conversation!

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Chapters

00:00 Introduction to the Women of YouTube Podcast

07:15 Improving Comment Filtering and Uplifting Women Creators

11:01 Empowering Creators to Specify Their Target Audience

15:40 Why Women are Drawn to Instagram and TikTok

16:38 Desiree Martinez's Desire to be Involved in YouTube's Efforts

17:58 Announcing VIV Summit: An Event for Women in Video