How to start a law firm newsletter that people want to read in 2023
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In the latest episode of Wildly Successful Law Firm, Nermin Jasani shares tips on how to create a successful law firm newsletter in 2023. Here are three key takeaways from the episode:
- Your law firm newsletter should be of high quality as most law firm newsletters are of poor quality according to Jasani.
- Having a newsletter allows you to stay top of mind, and it can be beneficial for clients, partners, and networking groups.
- Email marketing is an important tool to use as social media algorithms don't show content to 100% of followers.
Jasani also recommends batching work and using a template to make creating a newsletter easier. And, don't focus on the size of your email list. Instead, focus on creating quality newsletters. Jasani has even created a product named "Non Legal Writing for Lawyers," which costs $100 and contains over 50 examples of what lawyers should not say and what they should say instead. Plus, Jasani recommends ConvertKit for email marketing as it allows more features for a cheaper price compared to MailChimp. Tune in to the episode to learn more about creating a successful law firm newsletter in 2023.
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