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Expertise to Entrepreneurship with Bernie Schroeder
Manage episode 313219825 series 3262562
İçerik Mike Irwin & Simon Daw, Mike Irwin, and Simon Daw tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Mike Irwin & Simon Daw, Mike Irwin, and Simon Daw veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Bernie Schroeder took a tiny ad agency and built it into a billion-dollar global integrated marketing firm with thousands of employees. He then embarked on a journey to share what he'd learned with entrepreneurs all over the world through Ted Talks, books, teaching at universities, and mentoring startup founders in multiple countries. He's the author of Brands & Bullsh*t, Fail Fast or Win Big, Simply Brilliant, and Startup Culture Mindset. As director of the Lavin Entrepreneurship Center, Bernie has built an entrepreneur factory at San Diego State University.
In this episode of What I Wish I Knew with Mike Irwin & Simon Daw, Bernie talks about how a relentless focus on building expertise led him to build a billion-dollar agency and why "the customer isn't always right but they're never wrong".
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