#65: Navigating Growth - Strategic Decisions Behind Butter's Growth with Jakob Knutzen

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In this episode, host Lech Guzowski sits down with Jakob Knutzen, the CEO of Butter, a groundbreaking collaboration platform designed to make remote work not just efficient, but also delightful. Dive deep into the world of business innovation, team dynamics, and the evolving landscape of workplace culture through the lens of a seasoned entrepreneur. Whether you're navigating the challenges of building a business or curious about the future of work, this conversation offers valuable insights and practical advice.

Key Points:

• Origin and mission of Butter.
• The balance between product development and cultivating team culture.
• Evolution from over-engineered to organic cultural practices.
• Introducing AI co-facilitators to enhance online collaboration.
• Personal challenges and insights from a CEO’s perspective.

Key Takeaways:

• Effective business building extends beyond a great product to include the right mix of strategy, execution, and culture.
• An organic approach to company culture can be more beneficial than over-engineering.
• AI can significantly support, but not replace, human facilitation in online collaboration.
• The unique financial and personal journey of entrepreneurship requires a support system and clear communication.

SELECTED LINKS FROM THE EPISODE

Jakob’s LinkedIn

Butter 30% off the first 3 months

Culture micro-practices

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Hosted and produced by Lech Guzowski at human culture design

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Lech's LinkedIn

Get in touch - [e-mail]

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