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77: Make Your Expert “Front and Center” with Brittany Sykes (Publicist)
Manage episode 416941985 series 3264817
İçerik Britt Klontz & Jackie Lambert, Britt Klontz, and Jackie Lambert tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Britt Klontz & Jackie Lambert, Britt Klontz, and Jackie Lambert veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Do you ever come across an article that features an expert and only that expert throughout the whole piece? With curious envy, do you wonder how that story came to be? Well, today we’ll find out! We talk shop with a fellow publicist and industry friend who owns her own boutique PR firm. We’ll break down a story that features her client front and center and learn how that story came to be. From it, you’ll leave inspired to ideate stories that are interesting and culturally-relevant, allowing your client or brand’s expertise to fully shine!
In this episode, you'll learn how a self-employed publicist…
Finds inspiration for winning story ideas and pitches
Strategizes a solid media outreach strategy
Measures and communicates to her clients
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