Interview with Peter Bracher, Supply Chain In-Sites (SCI)

we connect everything - ubloquity

Peter Bracher is a highly experienced food auditor and compliance expert having started out in life in the UK as a government environmental health officer, before moving into retail for Tesco then Asda.
Having left Asda, Peter helped the richest man in Asia Mukesh Ambani set up a retail empire in India, before moving to NSF and setting up its Asian Pacific operations.
He is now based in Thailand and is helping Supply Chain In-Sites (SCI) marry the world of compliance with the use of big data and algorithms.
Peter sees the on site audit by an auditor as the last resort. There is so much data available now that sending someone on a plane is hugely inefficient, and just encourages gaming of the system.
Instead he cites a prawn farm where satellite imagery, combined with verifiable data such as purchase receipts for animal feed, and a simple calculation reveal the maximum amount of shrimp that the farm can produce. If something doesn't add up, then further inspection or spot checks can be carried out.
He foresees a future where everyone knows exactly what they are eating and drinking and can be confident it is safe.
He thinks we're gonna get to a point in an interconnected world, with wise use of data, where we use algorithms to replace the routine bits, but you still have oversight of a person. AI and RI - real intelligence and artificial intelligence - working together so that you can be sure that what you buy is going to be safe.
He can't think of anything much more valuable than that.
Would you like to be interviewed for the podcast?
The ubloquity podcast is designed to help demystify how blockchain technology is being operationalised in the real world.
If you'd like to be featured or have an idea for an episode don't hesitate to get in touch with Dom.