544. How It's Built: From Grassroots Campaigning to Nurturing a Thriving Monthly Donor Base (with Katherine Lacefield)

We Are For Good Podcast - The Podcast for Nonprofits

Meet Katherine. She’s sharing the case study of how she moved from street fundraising to sustaining a group of 2,000 monthly donors🥳 She’s sharing her grassroots fundraising strategies, how to build a recurring donor program + use storytelling and engagement to build a digital community and movement. Tune in to hear how you can adapt this modern framework for your org✨
💡Learn

• The Impact + Case for establishing a monthly donor base to increase internal capacity and stability
• How to Build + Nurture a Thriving Monthly Donor Base
• Pro Tips + Lessons Learned

Today’s Guest
Katherine Lacefield (Macdonald), Just BeCause Philanthropy Consulting
Episode Highlights

• Katherine’s story and journey to where she is today (3:50)
• The Impact: what 2,000 monthly donors unlocked for this organization (10:00)
• The Playbook (14:00)
• Katherine’s Pro Tips + Lessons Learned (24:00)
• A powerful moment of philanthropy in Katherine’s life (28:00)
• Katherine’s One Good Thing: Open your eyes to collaboration. How can you build each other up? (32:00)

Learn more: weareforgood.com/episode/544
Givebutter Plus brings together the platform’s free fundraising, marketing, and CRM—all of the tools nonprofits know and love, plus advanced workflows, deeper donor insights, and eye-popping engagement features to help your nonprofit get ahead—and stay there.

Start a free 30-day trial—no credit card required, at Givebutter.com/plus

Move At the Speed of AI with Cadenza
Meet Cadenza. An intelligent, AI-backed hub for your organization’s knowledge, storytelling + impact. Cadenza helps you work smarter + with more ease.

Schedule a free demo by visiting getcadenza.com 🥳 Tell them We Are For Good sent you!

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Bölümler

1. Impactful Strategies in Nonprofit Fundraising (00:00:00)

2. The Impact of Monthly Donors (00:10:07)

3. Effective Donor Engagement Strategy (00:16:02)

4. Grassroots Movement and Storytelling in Philanthropy (00:23:52)

5. The Power of Collaboration in Community (00:30:01)

6. Just Because Podcast and Social Impact (00:36:16)