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WAC Wednesday Spotlight Interview with Amar Soni from Dealer Allies
Manage episode 310448695 series 3056078
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I had the luxury of speaking with Amar about the Automotive Digital Landscape. We talked candidly about the need for expertise on the dealers side to better serve their customers and future prospective customers.
Founded by Amar Soni, lifelong "dealer ally" and digital marketing consultant - Dealer Allies provides digital consulting and training for all staff in the dealership. Each custom program puts a dealership on a plan that allows them to conquer their digital marketing from their website, digital advertising on mediums such as Google, Facebook and marketplace. Facilitating the creation of dealer USP's (Unique Selling Propositions) - as well as the 'who' 'what' 'where' 'why' and 'how' of all of a dealers digital marketing efforts.
More about Amar Soni:
"For the last 6 years, I've worked with Ford dealers (big and small) on their website and digital advertising. My efforts and relationships with DP's and GM's across Canada led to my previous company's invitation into Ford's D3 program. I led all sales and dealer satisfaction efforts. As this great company grew, I personally did not lack opportunities within it. But, I realized it was time to do what I do best and love the most. Continue to be a trusted advisor to Ford dealers and help them increase their profits. I founded Dealer Allies, and here we are today."
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