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İçerik Emily Binder tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Emily Binder veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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Swipe & Sell: The Missing Double Opt-In in Modern Dating AND Business

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İçerik Emily Binder tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Emily Binder veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Online dating is broken the same way most sales and marketing are broken. Look at: Free trials. Previews. Phone screening for online dating so that the first date is a date, and not a meeting to get the double opt-in that would have happened in nature. A blind sales pitch without know-like-and-trust or a product preview has the same pitfalls in marketing a product as it does with a potential relationship. Screens / trials / previews create better outcomes.


In a sales offer, you want to have a low time delay and a low perceived effort (that's the bottom half of Hormozi's value equation). The top half is the dream outcome and the likelihood of success. E.g.: "This person looks great. This product looks great. It looks like I'm going to have a high chance of success with meeting them or buying it. But what about the time delay and the perceived effort?"


In this episode, more parallels between business and dating! One of my favorite topics. P.S. Dating is also just like hiring / job search for employee and employer.


Links:

Book: "$100 Million Offers" by Alex Hormozi (the Kindle version is $1.99, paperback is $21)

Blog post: How to Keep Your LinkedIn Experience Spam-Free

Related episode: Positioning Your Product or Service Unlike Online Dating Profiles


My favorite podcast tools:

ThinkersOne Videos! Buy a 2-min personalized video, Zoom drop-in, or virtual keynote. Shop menu: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Book a marketing coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

724 bölüm

Artwork
iconPaylaş
 
Manage episode 374251535 series 2534823
İçerik Emily Binder tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Emily Binder veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Online dating is broken the same way most sales and marketing are broken. Look at: Free trials. Previews. Phone screening for online dating so that the first date is a date, and not a meeting to get the double opt-in that would have happened in nature. A blind sales pitch without know-like-and-trust or a product preview has the same pitfalls in marketing a product as it does with a potential relationship. Screens / trials / previews create better outcomes.


In a sales offer, you want to have a low time delay and a low perceived effort (that's the bottom half of Hormozi's value equation). The top half is the dream outcome and the likelihood of success. E.g.: "This person looks great. This product looks great. It looks like I'm going to have a high chance of success with meeting them or buying it. But what about the time delay and the perceived effort?"


In this episode, more parallels between business and dating! One of my favorite topics. P.S. Dating is also just like hiring / job search for employee and employer.


Links:

Book: "$100 Million Offers" by Alex Hormozi (the Kindle version is $1.99, paperback is $21)

Blog post: How to Keep Your LinkedIn Experience Spam-Free

Related episode: Positioning Your Product or Service Unlike Online Dating Profiles


My favorite podcast tools:

ThinkersOne Videos! Buy a 2-min personalized video, Zoom drop-in, or virtual keynote. Shop menu: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Book a marketing coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

724 bölüm

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