Charm Pricing: Why Over 60% of Prices End in the Number 9

Voice Marketing with Emily Binder

The alluring thing about 99-cent pricing (known as charm pricing) is that it feels like a sale price. It's a game stores have played with us for decades. Learn about charm pricing, the anchor effect of a price ending in 9 or 99, and whether it's right for your product or service.

Topics:

• Charm pricing: higher prices ending in a "9" will actually outperform lower prices – on the very same product (typically)
• Vanity pricing for considered purchases (HNW or luxury goods)
• 5s are not good. $5000 is especially bad. #anecdotal
• How to know if your brand aligns with charm pricing or vanity pricing
• Historic marketing inspiration story: the successful marketing strategy that launched the Chicago Daily News for 1 cent in 1875 even though there weren't enough pennies in circulation

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