029. Break The Frame of Reference
Manage episode 334509718 series 3355072
One of the most powerful things that you can do in your email deck is to break the reader's frame of reference. My favorite example of this is from the Allhers deck.
Here's the image:
https://drive.google.com/file/d/11a857MfoqeZH-7M4fjB1EtbYUpjj-xgo/view?usp=sharing
And a thank you to Becca @ Allhers for letting me share this slide.
https://forallhers.com/
About SpringTime Ventures
SpringTime Ventures seeds high-growth startups in healthcare, fintech, logistics, and marketplace businesses. We look for founders with domain expertise, forging a path with a truly transformative technology. We only invest in software-based businesses in the USA. We bring a people-focused approach, work quickly, and reach conviction independently. Our initial check size is $400k to $600k. You can learn more about us and our approach.
About Rich Maloy
Rich's mission is to rebuild the American dream through entrepreneurship. He works with early stage startups transforming the world, giving all people the opportunity to grow, learn and earn. With prior careers in finance and sales, he's now focused on startups investing through SpringTime Ventures where he is a Managing Partner. He's a father of two young children and loves sci-fi, skiing, and video games.
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