Pandemic: Economic bubbles are bursting – Kevin Morse – Cairn Spring Mills

USC IBEAR Business Class

Cairn Spring Mills is a company that surprisingly is growing during the pandemic. The company is a varietal flour mill that produces a high quality locally sourced product. While other companies have been strapped by failing consumer demand and disrupted supply chains, Cairn Spring has increased sales by changing their business model - pivoting from being a strictly commercial wholesale outfit to being a nimble retail business. CEO Kevin Morse said "I think a bubble has been broken. I was talking to one of our advisors who's a former venture capitalist and she called this a macro-shock event which is drastically changing consumer behavior. In this episode of Business Class, we continue to explore how companies are adjusting and working to survive the sudden economic shifts of the pandemic. Interview recorded over the web on May 12, 2020