The Hope of Quality || Alice Byrom of Blake LDN

Up With The Lark And

Welcome to Episode 6 in our series on Hope.
As we have all been forced to slow down, we have been given the opportunity to consider more carefully what it is that we buy, what it is made of and who made it. So I wanted to explore the idea of pursuing quality of quantity. And that is exactly what we debate in this episode with Alice Byron founder of Blake LDN.
Their mission is to create contemporary knitwear with a clean and understated aesthetic and it is worn by the likes of Alexa Coe, Alice Archer and Matilda Goad. The focus is on craftsmanship, provenance and quality. So who better to explore this topic!
We hear about the story behind Blake LDN, starting out in fashion, yarn yarn yarn, what quality means to Alice, leaving successful wholesale behind to embrace direct to customer, processing the value of a pause (for a pandemic or motherhood), sustainability, other brands and businesses that she admires, the impact of lockdown and her hope for the future of quality in fashion.
Blake Ldn: www.blake-ldn.com
Patagonia: www.patagonia.com
Alighieri: www.alighieri.co.uk
Everlane: www.everlane.com
Jessie Harris: www.jessieharris.co.uk
Stella McCartney's Mission Statement: www.stellamccartney.com/experience/en/sustainability/themes/mission-statement/
Petalon: www.petalon.co.uk