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İçerik William Harris tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan William Harris veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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How To Make Social Media Marketing Fun With Neal Schaffer

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Manage episode 383736945 series 3485658
İçerik William Harris tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan William Harris veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Neal Schaffer is the Founder and President of PDCA Social, a digital marketing consultancy and social media agency. As a fractional CMO, he helps innovative businesses digitally transform their sales and marketing. Neal is a social media keynote speaker, having spoken about digital media on four continents in a dozen countries. He has written three books on social media, including Maximize Your Social and The Age of Influence, which educates the market on influencer marketing.

In this episode…

With brands leveraging social media marketing to acquire lifelong advocates, content creation must be enjoyable and entertaining. Rather than promoting products on various platforms, connect with your consumers by driving engagement. How can you market on social media to build a trustworthy brand?

As a passionate digital marketer, Neal Schaffer recommends cultivating lasting friendships with your customers to gain exposure. Consumers are more likely to purchase from companies they admire and trust, so building a personal brand through authentic and informal UGC content makes you distinguishable and relatable. You can promote your brand persona further by creating employee advocacy programs that allow loyal team members to produce branded content that aligns with their skills and strengths and resonates with your target audience. Testing various social media platforms and analyzing performance data is crucial when developing a robust marketing strategy.

In this episode of the Up Arrow Podcast, William Harris sits down with Neal Schaffer, the Founder and President of PDCA Social, to talk about social media and influencer marketing. Neal shares his medical analogy for social media marketing, why he studies the subject, and how to curate content for diverse social media platforms.

  continue reading

80 bölüm

Artwork
iconPaylaş
 
Manage episode 383736945 series 3485658
İçerik William Harris tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan William Harris veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Neal Schaffer is the Founder and President of PDCA Social, a digital marketing consultancy and social media agency. As a fractional CMO, he helps innovative businesses digitally transform their sales and marketing. Neal is a social media keynote speaker, having spoken about digital media on four continents in a dozen countries. He has written three books on social media, including Maximize Your Social and The Age of Influence, which educates the market on influencer marketing.

In this episode…

With brands leveraging social media marketing to acquire lifelong advocates, content creation must be enjoyable and entertaining. Rather than promoting products on various platforms, connect with your consumers by driving engagement. How can you market on social media to build a trustworthy brand?

As a passionate digital marketer, Neal Schaffer recommends cultivating lasting friendships with your customers to gain exposure. Consumers are more likely to purchase from companies they admire and trust, so building a personal brand through authentic and informal UGC content makes you distinguishable and relatable. You can promote your brand persona further by creating employee advocacy programs that allow loyal team members to produce branded content that aligns with their skills and strengths and resonates with your target audience. Testing various social media platforms and analyzing performance data is crucial when developing a robust marketing strategy.

In this episode of the Up Arrow Podcast, William Harris sits down with Neal Schaffer, the Founder and President of PDCA Social, to talk about social media and influencer marketing. Neal shares his medical analogy for social media marketing, why he studies the subject, and how to curate content for diverse social media platforms.

  continue reading

80 bölüm

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