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İçerik Dallas McLaughlin tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Dallas McLaughlin veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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Scarcity & Demand: How Scarcity Creates Demand and Supports Increased Prices

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Manage episode 360041493 series 3441119
İçerik Dallas McLaughlin tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Dallas McLaughlin veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

On Season 1 Episode 6:
Scarcity is thing that is stealing the attention, memory and executive control of your potential buyers, clients and bosses. It causes them to laser focus on their most scarce resources, creating blindness to the very tools, ideas, people and programs that are essential to growing demand for the business.
In this episode, we dive into how scarcity, or the lack of available resources - be it time, money, employees, trust - is this underlying process running in back of each of our brains, stealing our attention, impacting our memory, and negatively influencing our executive control and decision making.
Full episode transcripts includes link to all research and reviews can found on my website:
https://bit.ly/unconsidered-podcast
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As a 12-year veteran of ad agencies, Dallas has had the pleasure of working on and with hundreds of businesses and marketing teams across travel, hospitality, ecommerce, retail, finance and non-profit. From single person start-ups to national franchises, he's led the strategy, managed the teams and personally executed full-funnel digital marketing strategies to help businesses meet their annual growth goals.
Arizona Innovation Marketing Association recognized him with its “Rising Star” award because of my expertise and leadership in the advertising industry. He was also named to AZ Central’s “Who’s Next” list honoring outstanding young leaders in Arizona. Along the way, he's been a featured contributor on major industry sites such as Entrepreneur, Inc., Simply Measured, Kissmetrics and appeared on the TED Original podcast, WorkLife with Adam Grant, New York Times #1 Best Selling author of “Originals: How Non-Conformists Move the World."
Learn more about Dallas at https://dallasmclaughlin.com

  continue reading

8 bölüm

Artwork
iconPaylaş
 
Manage episode 360041493 series 3441119
İçerik Dallas McLaughlin tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Dallas McLaughlin veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

On Season 1 Episode 6:
Scarcity is thing that is stealing the attention, memory and executive control of your potential buyers, clients and bosses. It causes them to laser focus on their most scarce resources, creating blindness to the very tools, ideas, people and programs that are essential to growing demand for the business.
In this episode, we dive into how scarcity, or the lack of available resources - be it time, money, employees, trust - is this underlying process running in back of each of our brains, stealing our attention, impacting our memory, and negatively influencing our executive control and decision making.
Full episode transcripts includes link to all research and reviews can found on my website:
https://bit.ly/unconsidered-podcast
----
As a 12-year veteran of ad agencies, Dallas has had the pleasure of working on and with hundreds of businesses and marketing teams across travel, hospitality, ecommerce, retail, finance and non-profit. From single person start-ups to national franchises, he's led the strategy, managed the teams and personally executed full-funnel digital marketing strategies to help businesses meet their annual growth goals.
Arizona Innovation Marketing Association recognized him with its “Rising Star” award because of my expertise and leadership in the advertising industry. He was also named to AZ Central’s “Who’s Next” list honoring outstanding young leaders in Arizona. Along the way, he's been a featured contributor on major industry sites such as Entrepreneur, Inc., Simply Measured, Kissmetrics and appeared on the TED Original podcast, WorkLife with Adam Grant, New York Times #1 Best Selling author of “Originals: How Non-Conformists Move the World."
Learn more about Dallas at https://dallasmclaughlin.com

  continue reading

8 bölüm

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