Episode 169: Authentic Selling

Twins Talk it Up Podcast

Give your leaders the flexibility to accelerate their sales journey by championing their ability to leverage their unique strengths. Empower them to show up and sell as their most authentic selves; to Sell As You Are.

Chris Caldwell is the CEO and Founder of Sell As You Are, a sales training organization with a focus on helping leaders embrace that they are capable of selling more effectively when they sell authentically. Some of the highlights from Chris include:

Importance of mindset. Overcoming limiting beliefs begins with an 'awareness' as 'we see the world through the stories we make up in our mind.

The SAYA 6-Step Framework:

1. Set the Expectation

2. Discovery

3. Buying Process, including Resources

4. Ask for Commitment

5. Proposal

6. What Now Check

'Once you give your proposal, you lose all your leverage'

Understand the value of courage and authenticity.

Chris is leaving a resource to his online mini-course, ‘Stop the Chase. Just go to www.sellasyouare.com/stop-the-chase

Find and follow Chris on LinkedIn

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If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.

Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice.

Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.

Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.

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