Communicating the Faith in a Compelling Way

Twelve Wicker Baskets

Lino Rulli, aka “The Catholic Guy” on Sirius XM Radio, came into a greater appreciation of his Catholic faith in college after experiencing a tragedy that prompted life’s big questions. A communications undergraduate major with a graduate theology degree, Rulli later discovered an opportunity to start a tv show at a local parish, which later was syndicated across the US and won Emmy awards. His broadcasting career on matters relating to the faith was born.
“My goal has not necessarily been to find new ways to advance the Church’s mission,” Rulli explains. He seeks, rather, to maintain broadcasting professional standards while being himself. That’s what builds relationship, which is the premise for good communication. Whether it’s social media, broadcasting or pastoral leadership, the Church’s ability to communicate requires the trust that relationship builds. Rulli points to Timothy Cardinal Dolan, the Archbishop of New York, as an example of a pastor who fosters relationships well. As the cardinal’s personal media advisor, Rulli shares his firsthand experience of how Cardinal Dolan helps build a bridge with Catholics and non-believers alike, a bridge that carries the gospel to wide audiences. “What are we afraid of? Is there someplace we’re not supposed to be proclaiming the gospel?” Rulli asks, warning, “the reason religion shrinks is religion keeps talking to itself.” Communicating is about telling your story and to tell it with honesty, vulnerability, and passion. Just as the Lord communicated with stories, and always based on relationship, so must Church tell the story to engage hearts and minds for mission.
Guest: Lino Rulli
Title: “The Catholic Guy” on Sirius XM Radio

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