Episode 16 - Creating an Effective Keyword Strategy

Trades Secrets: Contractor Marketing

In this week's episode, we're talking all about creating an effective keyword strategy and why it’s important to discover where your buyer is and what they’re looking for. Why should you care? Not having a well researched keyword strategy can make or break your search results, ad if your goal is to rank #1, then it’s pretty darn important to get it right.

With years of experience in SEO marketing and keyword research strategy under our belt, we can confidently tell you keyword phrases change from region to region and location to location even within the same industry. Doing the research upfront will pay off long term for your business.

Tune in to learn more about…

• Why targeting a specific keyword matters
• The 4 types of keywords you should be ranking for as a contractor
• The importance of identifying your buyer types and creating personas
• Basic keyword metrics to look at as a contractor
• One of the top tools to retrieve your business’ keyword data

Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here:

https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As

Find out how we can help you grow your business: https://elevmarketing.com/
Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.