TOURISM SURVEY SPECIAL: Pt 1 AI, sustainability & what we can learn from New Zealand

Tourism Business Chat

The power of generative AI, and what we can learn from sustainable New Zealand tourism

During the Tourism Business Survey Seminar, held at ROARR! on 22 May 2024, the audience heard from some inspirational local business leaders working in tourism and hospitality.

Richard Turvel from SwissCamplings, a leading laundry supplier to the sector, reflects on what he calls ‘steady boring growth’ and how he believes in the power of his people, even though a huge part of his business is based in machines, and where he sees technology and AI taking us.

Tori Burns is a business advisor who also owns a holiday park in New Zealand, she discusses the sustainability pledge that thousands of New Zealand businesses have signed up to help educate tourists, and focus businesses on the value in community, employment and responsible supply chains.

Jules Rickman from Flair Content is an expert on all things AI, she provides a whistle stop tour on how generative AI can be your ‘multi-talented assistant’, help with your marketing and provide you with cost efficient assets. She also highlights the benefits it brings in analyzing your own data, how your customers may be using it to research and book their holidays and days out, and why keeping your website up to date and impactful will be key going forwards.

View the full survey results brochure here.

You can view Tori’s presentation video Tiaki & the Guardians – Air New Zealand, here

View Jules presentation video Virgin Voyages: Jen AI – here