#14 Cyndi Lesinski | Mastering SOI and Community to Success in Real Estate

TOP DOGZ With Jerrod Zisser

On this episode of TOP DOGZ podcast with Jerrod Zisser Cyndi Lesinski shares her strategies for building a successful real estate business. She discusses how she started by meeting people at Starbucks and gradually built relationships with them. She emphasizes the importance of being authentic and relatable in conversations with clients. Cindy also talks about nurturing past clients and staying in touch with them through various methods, such as Client Giant and BombBomb. She highlights the significance of hosting client events and being involved in the community. Finally, she discusses her involvement in the new home center and the importance of staying ahead of the competition. In this conversation, Cyndi Lesinski shares her strategies for using virtual assistants and social media to enhance her real estate business. She also discusses the importance of choosing your words wisely when communicating with clients and the power of incorporating charity into your business. Cyndi shares her approach to pop-bys and gift-giving, as well as her experience with sending cards and items of value. She emphasizes the importance of building relationships and being authentic in your interactions. Cyndi also shares her journey of closing her first deal in just two months and the impact of using her car as a form of advertising.

Takeaways

• Building relationships with clients is crucial for a successful real estate business.
• Being authentic and relatable in conversations helps establish trust with clients.
• Nurturing past clients through various methods, such as Client Giant and BombBomb, can lead to repeat business and referrals.
• Hosting client events and being involved in the community can help build a strong network and attract new clients.

Chapters

00:00
Introduction

01:10
Building Business at Starbucks

04:29
Percentage of Business from Starbucks

05:35
Changing Strategy

06:02
Building Relationships through Running

06:54
Adding People to Database

07:35
Nurturing Clients Beyond the Sale

08:58
Talking Effectively to People

10:07
Nurturing Sphere and Past Clients

11:36
Utilizing Client Giant

12:52
Utilizing BombBomb

13:38
Utilizing Brian Buffini Practices

15:08
Hosting Client Events

16:34
Hosting Comedy Events

19:42
Nurturing People Beyond the Sale

21:13
Nurturing a Small Sphere

22:07
Nurturing on a Budget

23:59
Building Database and Doing Pop-Buys

26:18
Building Business through Community Involvement

28:03
First Transaction through Class Reunion

29:44
Building Business through New Home Center

33:21
Utilizing YouTube Videos for New Developments

35:09
Expanding Team with Virtual Assistants

35:47
Closing Remarks

35:55
Using Virtual Assistants and Social Media

37:02
Asking Clients to Post Photos and Tag You

38:36
Choosing Your Words Wisely

40:01
Pop-Bys and Gift Giving

43:05
Incorporating Charity into Business

45:23
Sending Cards and Item of Value

48:40
Choosing Your Words Wisely

52:16
Building Relationships and Being Authentic

54:16
Closing First Deal in Two Months

57:03
Using Real Shirts for Advertising

59:45
Wrapping Car for Advertising

01:03:08
Learning from Different Generations

01:04:33
Service Area and Referrals