Just Because You Can, Doesn't Mean You Should

Through The Marketing Lens

In this episode, we are talking about how you're hindering your business's growth by saying "yes" to projects that you aren't aligned with. It's incredibly common (especially when you're first starting out) to say yes to everything clients ask of you, even if that means going far outside your zone of genius.
Somewhat counterintuitively, when we start saying "no" and stop being a jack of all trades, you are enabling your business to take on your true ideal clients instead of wasting your time with people that are unaligned.
We're discussing:

• Scarcity mindset and why you're afraid to say "no" to your clients
• Defining your services and sticking to them
• What happens when you DO stick within your zone of genius versus what can happen when you DON'T
• Why this matters and action steps you can take to get clear on your services

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• Connect with Katrina on Instagram @katrinaaronson_consulting
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