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Ep 160: How to Design Clear Messages, with Ben Guttmann
Manage episode 381581913 series 2847840
İçerik Kelly Campbell tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Kelly Campbell veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Ben Guttmann discuss how we may be making our messaging unnecessarily complicated for our audience and how to address that.
Ben Guttmann and I cover these points and more:
- How we experience fluency in messaging as consumers;
- The difference between complicated and complex;
- Five design principles to achieve the goal of fluent messaging; and
- Focusing on benefits, not features, to resonate with an audience.
Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!
If you enjoyed this episode, post it in your stories and tag me @kelly.l.campbell. And don’t forget to follow, rate, and review the podcast wherever you listen.
Learn more about THRIVE at https://klcampbell.com/category/podcast/ and https://www.e2msolutions.com/thrive/
CONNECT WITH BEN GUTTMANN:
Simply Put: Why Clear Messages Win–and How to Design Them by Ben Guttmann (Amazon)
EP 73: Anti-Racism and Our Human Agency, with Ben Guttmann
CONNECT WITH KELLY CAMPBELL:
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