Episode #502: How to Pitch Jewelry Gift Guides - It's Not Too Late! with Gloria Chou

Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands

Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media relationships that lead to repeat coverage.

In this episode, you'll learn:

• [2:15] Why your Instagram following doesn't matter (and what editors really care about)

• [5:30] The exact formula for writing pitches that get opened and read

• [12:45] How to find editors' contact information for free

• [18:20] The right way to follow up without being annoying

• [25:40] Understanding affiliate links and modern PR opportunities

Resources Mentioned:

• Google News Alerts - google.com/alerts

• Help a Reporter Out (HARO) - helpareporter.com

• Mail Track for Gmail - mailtrack.io

• Follow #journorequest on X (Twitter) and LinkedIn

• Sub Stack Newsletter Writers:

- Trae Bodge - traebodge.substack.com

- Aly Walansky - alywalansky.substack.com

Sponsored By:

Transform occasional buyers into devoted collectors with our FREE Sales on Repeat private podcast series. Get instant access at flourishthriveacademy.com/secretpodcast

Transform your in-person jewelry sales into a thriving online business with our Train Your Customers to Buy Online Home Study program. Learn more at flourishthriveacademy.com/TYC

Connect with Gloria:

Website: gloriachoupr.com

Instagram: @gloriachoupr

Free PR Masterclass: gloriachoupr.com/masterclass

Connect with Tracy:

Instagram: @tracymatthewsny

Facebook: @FlourishThriveAcademy

TikTok: @flourish_thrive

Buy The Desired Brand Effect: desiredbrandeffect.com

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