Knock Their Socks Off: A Fresh Solution to a Stinky Problem

This Is Small Business: Behind the Buy

Matthew Tesvich, the CEO of Skunk Skin turned his personal battle with stinky feet into a thriving business with his innovative odorless socks. Hear about his experience on "Buy It Now," where he impressed judges like Jamie Siminoff, and learn the key lessons he gathered on entrepreneurship, marketing, and overcoming challenges. You can watch Skunk Skin's episode on the Buy it Now show titled: Lions and Ducks and Skunks, Oh My!

Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video.

In this episode you’ll learn:

(0:06): How Matthew’s lifelong issue with stinky feet inspired him to create Skunk Skin, a line of odorless socks, highlighting the power of turning personal challenges into innovative solutions.

(02:38): After a career-ending injury, Matthew pivoted from aspiring baseball player to entrepreneur, demonstrating how setbacks can lead to new opportunities and the importance of creative problem-solving.

(06:02): Matthew discusses how he used press and publicity strategies, including catchy email subject lines, to gain media attention and boost sales, underscoring the value of effective marketing in a startup’s success.

(11:43): Matthew reveals his pitching tactics, including price anchoring and engaging storytelling, that helped him impress the judges and win a spot on the Buy It Now Amazon store, illustrating key techniques for successful pitches.