Hiten Shah: How user research helps improve product-customer relevance

The Yaag Project

In this episode, Hiten Shah, the founder of Nira, who also co-founded CrazyEgg and Kissmetrics, joins us to share his observations and insights on "How user research can help your product become more relevant to your customers and sometimes even pivot to a new direction?" He talks about: --> What should one look for in user interviews? --> Why did he and his team pivot from FYI to what is now called Nira? --> The 3 different types of pivots --> The EAT method/framework for prioritizing feature requests or pivoting to something net new --> How user research ties into building your value proposition, and a lot more...